7
Get the Best Bang for your Crowdfunding Marketing Part two Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

Get the best bang for your crowdfunding marketing part 2

Embed Size (px)

Citation preview

Page 1: Get the best bang for your crowdfunding marketing part 2

Get the Best Bangfor your

Crowdfunding Marketing

Part two

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

Page 2: Get the best bang for your crowdfunding marketing part 2

▶ Make more than one crowdfunding video - Video advertising click-through rates are consistently higher than other methods - Video production should be one of the top on your list

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

Get the Best Bangfor yourCrowdfunding Marketing

Part two

Page 3: Get the best bang for your crowdfunding marketing part 2

- The use of video can really take your campaign beyond script and evoke the emotion you need to build

community - Draw up at least 3 videos, no more than 2-3 minutes each

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

Get the Best Bangfor yourCrowdfunding Marketing

Part two

Page 4: Get the best bang for your crowdfunding marketing part 2

For additional videos: ◦ Make it a series – Craft a compelling story and split it across the series ◦ Cover different needs or emotions with each – Focus on each selling point through separate videos

3 Best Crowdfunding Practices for your Campaign: http://www.crowd101.com/2015/03/crowdfunding-best-practices/

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

Get the Best Bangfor yourCrowdfunding Marketing

Part two

Page 5: Get the best bang for your crowdfunding marketing part 2

Where to upload your video series: ▪ YouTube ▪ Vimeo ▪ Vevo ▪ Flickr ▪ Facebook

Are your misconceptions about small business financing defeating your dreams? http://www.crowd101.com/2015/04/small-business-funding-misconceptions-defeating-your-dreams/

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

Get the Best Bangfor yourCrowdfunding Marketing

Part two

Page 6: Get the best bang for your crowdfunding marketing part 2

▶ Paid Crowdfunding Advertising A. Write your own articles - If you don’t publish regularly on a blog, write at least 4 or 5 articles related to your campaign - Measure the reach and social sharing of each article.

Check out this free Crowdfunding Webinar: http://www.crowd101.com/2015/03/free-crowd-funding-webinar/

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

Get the Best Bangfor yourCrowdfunding Marketing

Part two

Page 7: Get the best bang for your crowdfunding marketing part 2

B. Test which advertising network to use for crowdfunding marketing - Google, Facebook and Twitter C. Paid Content

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

Get the Best Bangfor yourCrowdfunding Marketing

Part two

Great ways to get free and inexpensive marketing for your crowdfunding campaign: http://www.crowd101.com/2015/03/crowdfunding-marketing-promotion/