HOW TO GET THE JOB GET SET (STARTUP EXPECTATIONS TRAINING)

RACHEL BEISEL

@missbikesalot

INTRODUCTION

IS THIS PERSON QUALIFIED TO TALK TO ME???

▸ 10+ years in Marketing, Communications, Sales & Strategy

▸ Technology, Outdoor, Innovation, Consulting, Retail, Entertainment

▸ Startups to Mid-market to Enterprises

▸ Agency-side & Client-side

▸ Nonprofit & Government

▸ Services & Products

▸ Business Owner a couple times

INTRODUCTION

AGENDA

▸ Intro to the Job Market

▸ Genuine Networking

▸ Sidedooring Effectively

▸ Negotiation Strategies

▸ Personal Brand

▸ Put it all to Practice

WHAT ARE MY OPTIONS?INTRO TO THE JOB MARKET

INTRO TO THE JOB MARKET

WHAT JOBS ARE OUT THERE FOR YOU?

▸ Copywriter, Art Director, Graphic Designer, Studio Artist, Production Designer, UX/UI, Creative Technologist, Account Manager, Project Manager, Producer, Interactive, Digital, Art buyer, Media buyer, Strategist, Strategic planner

▸ DemandGen, Director of Communications, Marketing Automation Specialist, Product Marketing, Account Manager, Channel Marketing, Strategic Partnerships, Analyst Relations, Market Manager, Digital Marketing, Coordinator, Customer Service

▸ Sales: Account Executive, Corporate Partner, Client Sales Director, Sales Enablement, Sales Qualification

▸ Public Relations: Publicist, Partner, Media Relations, Coordinator, Copywriting

▸ And MOAR -> Product Roles, Engineering, Design, HR, Recruiting, Sales, Bookkeeping, Culture, and many many more

INTRO TO THE JOB MARKET

INDUSTRIES & BUSINESS TYPES

▸ Technology, Entertainment, Manufacturing, HC, BFS, AIM and many more (Vertical)

▸ Agencies (PR, Creative, Full Service) vs Client-side

▸ Services vs Product

▸ B2B vs B2C

▸ Nonprofit 501(c)3+

▸ Government

▸ B-Corp

“ONE IMPORTANT KEY TO SUCCESS IS SELF-CONFIDENCE. AN IMPORTANT KEY TO SELF-CONFIDENCE IS PREPARATION.”

–Arthur Ashe

INTRO TO THE JOB MARKET

GIVE BEFORE YOU GET

GENUINE NETWORKING

GENUINE NETWORKING

SPONSORSHIP VS MENTORSHIP

▸ A Mentor relationship is one way

▸ A Sponsor relationship goes both ways

▸ Read: Forget a Mentor, Find a Sponsor

▸ What are the differences?

GENUINE NETWORKING

VOLUNTEERING ▸ Stay relevant in the community through giving back periodically.

▸ Nonprofit - nonprofits allow you to practice your skills and meet professional donors. Also resume building while helping a good cause.

▸ Example: Identify charities/networking groups that the company supports and volunteer your time there. Volunteer for a gala or go to that wine event.

▸ Startup Communities - events and meet ups every night of the week needing volunteers. Great way to meet people without asking for a favor first.

▸ Example: Startup Weeks and weekends. FYI - I am here volunteering. BUT I’m getting practice, building a network, and a resume

▸ City and government - Downtown Partnerships, governing bodies of sports or activities you like.

▸ Also important - learn to say no sometimes too. Burnout is real.

GENUINE NETWORKING

ONLINE & OFFLINE NETWORKING

▸ ONLINE: Slack communities, Twitter lists, Forums like HN/reddit, LinkedIn

▸ OFFLINE: Startup Weeks, Weekends, Coworking spaces, BOCC, DOCC, Caffeinated Mornings, House of Genius, Meetups

▸ DIRECT: Direct to company or leverage COI

▸ How to Make Friends and Influence People by Dale Carnegie

▸ More info: https://medium.com/@missbikesalot/comprehensive-guide-to-the-boulder-denver-startup-and-tech-scene-541ff4bc43ab

GENUINE NETWORKING

NETWORK BUILDING NEVER STOPS

▸ Practice with friends, family, and alumni network first.

▸ It can be exhausting. Especially if you’re an introvert.

▸ Put yourself in an uncomfortable situation at least once a quarter. Growth only comes from saying yes to things that make you nervous.

▸ Example: speak publicly, volunteer for something new, reach out to someone in your company you’ve never met, etc.

▸ Tips:

▸ Connect immediately on LinkedIn with a personal note (use as reference later)

▸ If programming a phone number, put in phone with notes on how you met the person.

▸ Listen intently to what this person does because you can proactively help them later. Example: connecting people for jobs, referring business to them, etc.

GENUINE NETWORKING

DOS AND DON’TS▸ DO pay for that coffee - if you ask for coffee you better have intentions of paying

▸ DO have clear intent and let me know ahead of time

▸ DO ask how are you also going to be able to assist me

▸ Ex. you have a portfolio ask for critiques, don’t just ask my path because it will be different than yours.

▸ DON’T waste someone’s time with chummy conversation. Save that for when you volunteer or at a networking event

▸ DON’T schedule an hour, schedule 30 minutes if they are busier

▸ You suggest a place close to them and give 3 windows of time

▸ You send the invite , I’m already taking time out of my busy day so make it easy on me

▸ DON’T Ask me something that you will find searching on the internet. Ain’t no one got time for that.

▸ DON’T ask questions that are related to something I charge people a lot of money for

▸ DO ask how to get involved or how to help the person you’re having a coffee with.

▸ Ex. “What should I listen for to help you in your [insert something specific] career?”

▸ DO HANDWRITTEN THANK YOU NOTES

▸ Put a creative spin on it - interviewing for a blog series,

▸ Example of a well written request and not so well written request

KNOW HOW TO GET IN FROM THE OUTSIDE

SIDEDOORING EFFECTIVELY

SIDEDOORING EFFECTIVELY

INTERNSHIPS & APPRENTICESHIPS TO HIRE

▸ Assume every single internship is one long interview.

▸ Even unpaid internships can be career building.

▸ Treat an internship like an internship and you might not get a good reference.

▸ If you don’t see an internship at a company, then email HR or an office manager and create a job that you’d like to do.

▸ Don’t NOT apply if you don’t think you’re qualified.

▸ Don’t get discouraged if you don’t get the job. Try try again.

SIDEDOORING EFFECTIVELY

KNOW THE INDUSTRY

▸ Make it a part of your daily routine.

▸ Subscribe to newsletters, read white papers, business journals, podcasts, etc.

▸ Example: don’t contact a company that just lost a massive account bc that means other v talented people lost their jobs

▸ Know the lingo

▸ Buzzwords are in every industry - know them

▸ Understand current events and how it affects companies you work for

▸ Read the news (not pundits): It’s depressing lately but it’s a necessity.

▸ Example: H1B visa law, this is going to directly affect companies you’ll be working for.

SIDEDOORING EFFECTIVELY

TALK TO STRANGERS

▸ We don’t talk to each other anymore. We stare at our phones. In the lift lines, at the grocery store, at the coffee shop. It’s all practice and you never know who you will meet that could lead to your next job.

▸ Study young police officers don’t understand how to talk to strangers.

▸ Practice negotiating in every situation (example, when in CB).

SIDEDOORING EFFECTIVELY

BUILD SOMETHING YOU’RE PASSIONATE ABOUT

▸ Allows you to practice new tools and technologies while building a portfolio.

▸ You will learn something new every time you do.

▸ Example:

NOT ALL ABOUT YOU

NEGOTIATION STRATEGIES

NEGOTIATION STRATEGIES

INTERVIEWING

▸ STAR Method

▸ Don’t sell yourself, sell what you do for the company

▸ Active listening

▸ Relate to your past history even if it might not be the same industry.

NEGOTIATION STRATEGIES

SALARY DISCUSSIONS

▸ Do your research. i.e. Glassdoor, payscale

▸ Know your trade offs

▸ Goldilocks Principal (not too high and not too low)

▸ Know the difference between startup vs public company

▸ Negotiations can happen any time of year

▸ Example: My current gig - what did I do?

NEGOTIATION STRATEGIES

EXPECTATIONS

▸ Overnight success usually takes 10 years of dedication.

▸ Sometimes you have to say yes, and worry about things later.

▸ Put in the time above and beyond your 40 if you want to excel. To do this you must first enjoy what you’re doing.

▸ Create opportunities at your job, don’t let your curiosity stop when you land it.

NEGOTIATION STRATEGIES

PRACTICE MAKES PERFECT

▸ 10x easier to get another job when you already have one

▸ Play the parrot game

▸ Power pose, scrunch your toes

▸ Write down and rehearse

▸ Dress one step up for the job you want

▸ Smile - even if they aren’t, especially on phone interviews (I stand too)

▸ Be prepared to ask questions to show you did your research

NEGOTIATION STRATEGIES

REVIEWS

▸ You will receive feedback unsolicited an in reviews

▸ Ask about the review process - 90 day, 60 day? Quarterly?

▸ Don’t deliver a book report in your reviews: “Don’t tell me what you did, tell me the impact you made.”

▸ Typically raises happen with inflation in a year. 2%ish is industry standard.

NEGOTIATION STRATEGIES

SALARY RANGES

▸ Junior Dev: 50-75k

▸ Junior Marketer: 30-50k

▸ Junior Creative: 35 - 60k

▸ Junior Sales: 30 - 50k base

▸ Office Manager: 25 - 50k

▸ Junior PM or Acct coordinator: 40 - 50k

WAY MORE THAN A RESUME

PERSONAL BRAND

PERSONAL BRAND

PERSONAL WEBSITE IS THE NEW RESUME

▸ No excuse to not have one: Squarespace, Wordpress, Big Cartel, Shopify, Cargo Collective, Behance

▸ Weave in Google Analytics

▸ Have a PDF on your website (but remove contact info like email and personal address)

▸ Basic understanding of technology required and necessary for any future job

▸ Link to your social profiles

PERSONAL BRAND

TIPS AND TRICKS

▸ Write a blog (thought leadership takes time to build - position yourself to be a leader in your industry)

▸ Create a portfolio - especially if you’re a creative or contribute to something online

▸ Leave behinds

▸ Weaving identity outside of career into your online presence.

▸ Don’t make your career your identity (unless you want that).

▸ Resumes: quantify accomplishments, 3rd person, active voice for active jobs, passive voice for past jobs

▸ HANDWRITTEN NOTE!!!!

▸ If you do all this and don’t get the job - DO NOT GET DISCOURAGED

TEXT

EXAMPLES

▸ https://blog.hubspot.com/sales/interview-thank-you-email#sm.0001ripife18d3fkfuvk3y61iolem

▸ http://work.chron.com/send-thank-creative-agency-job-interview-16735.html

▸ https://www.forbes.com/sites/jacquelynsmith/2013/08/15/20-creative-things-job-seekers-have-done-to-get-noticed/#4658a66534b9

▸ https://www.thebalance.com/thank-you-email-after-job-interview-2063958

ROLE PLAY TIME

LET’S PRACTICE

PRACTICE

MOCK INTERVIEW

▸ 3 min each, break into pairs

▸ pick one question from the STAR Method

▸ one is interviewer and one is interviewee. Apply some of the skills above. Then switch.

PRACTICE

HOMEWORK

▸ Pick a CMS, set up a website, then upload your resume to it. Set up Google Analytics in the header code.

▸ Connect with me on LinkedIn and all of your classmates. Anytime you meet someone new, connect with them on LinkedIn.

▸ Attend an event in the next 30 days related to an industry you think you might enjoy.

▸ Volunteer at an event in the next 3 months that interests you.

▸ Watch Margaret Neale’s Negotiation Strategy videos and read Forget a Mentor Find a Sponsor

HTTPS://WWW.SLIDESHARE.NET/RACHELLEIGHSCOTT1/GET-SET-GETTING-HIRED-WITH-RACHEL-BEISEL

Thank YOU!

PRESENTATION AVAILABLE HERE

HOW TO GET THE JOB GET SET (STARTUP EXPECTATIONS TRAINING)