Embed Size (px)
DESCRIPTION
Get MORE Cosmetic and Implant New Dental Patients by Adding These 21 Actionable Growth Hacking Strategies to Your Dental Marketing Program. Growth Hacker Central www.growthhackercentral.com/blog delivers 21 actions growth hacking strategies that will produce MORE cosmetic and implant new dental patients for you immediately. Dentist SEO, dental web marketing, and dental marketing strategies you can use to growth hack your dental marketing program from Ken Newhouse (Found of Growth Hacker Central) and Practice Doctor Management
Citation preview
21 MUST HAVE Growth Hacking Tactics For Your Dental Marketing Program
In this post you find 21 MUST HAVE Growth Hacking tactics for your dental marketing program. Little-known strategies and tricks that will help you squeeze more out of your new patient acquisition / dental marketing strategy.
I really enjoy writing posts and giving presentations that contain lots of actionable and monetizable content for you... and that's what you'll find here in these 21 MUST HAVE Growth Hacking Tactics For Your Dental Marketing Program.
If you're like me you dislike dental marketing presentations that talk about theory or numbers. There is no viral coefficient or excel bologna here - to me growth hacking your dental practice is about doing rather than analyzing. On Slideshare: 21 MUST HAVE Growth Hacking Tactics For Your Dental Marketing Program
21 MUST HAVE Growth Hacking Tactics For Your Dental Marketing Program contains strategies and tactics that the fastest growing startups and companies have begun using as traditional marketing strategies become less and less effective overt time.
These 21 MUST HAVE Growth Hacking Tactics For Your Dental Marketing Program are not magical and/or new techniques to master Growth Hackers in Silicon Valley, but their ability to consistently (and dramatically) outperform the best dental marketing experts have to offer suggests that you'll want to pay attention as the implications and possibilities this creates for your practice are magnificent.
The two areas where These 21 MUST HAVE Growth Hacking Tactics For Your Dental Marketing Program differentiate and excel over traditional dental marketing are:
There is a particular focus on the application of technology. A good technical growth hacker should always be asking "how can this be automated". A good non-technical growth hacker should always be asking their technical partner "would it be possible to...?"
There are some areas of growth hacking that larger companies cannot get away with, but small businesses (like dental practices) these strategies can deliver massive results in minimal time. The slide show included speaks mostly for itself, but I'll add some minimal notes between them in this post.
An exceptionally talented Growth Hacker will focus on two types of growth in his/her approach to dental marketing. Steady and rapid.
Slow steady growth will come from areas like SEO and social sharing. Rapid unsustainable growth will come from campaigns, exploits (that get shut off) and other temporary tactics.
Knowing the "language of thy patient" refers to understanding how your patient articulates a problem to themselves.
You might be the only dentist in town with a "Cerec" - but are your prospective new patients searching for "Dentist with a Cerec machine" or are they searching for "one visit dental crowns" or fastest crown replacement"?
Even if you don't have budget for paid search, Google AdWords is an incredibly useful tool as part of the 21 MUST HAVE Growth Hacking Tactics for Your Dental Marketing Program that you can implement at any stage.
If your budget is small (I suggest that you ALWAYS start small with AdWords)... say just $100 a week, you can not only validate ideas (are people interested in our practice and service offerings?) but you can also learn the language of the ideal new patient prospects that you're targeting.
You’ll be able to quickly discover if you get more clicks when you talk about "a whiter more beautiful smile" or "enjoy greater confidence and become more influential with smile makeover"?
