Connecting Your Business To Madison Area Consumers

All Encompassing

Yesterday: Your website was Your Presence!

Web site

Web PresenceWeb Presence

Building a Web Presence

Today: Web presence is a dynamic mix of digital marketing capabilities. This includes banner advertising, SEM, SEO, social networking profiles, email newsletters, etc.

AdvertisingSearchResults

Social Networkin

g

Message

Boards

Blogs

Start with Audience

Madison’s #1 local website

madison.com

•Over 18 million monthly page views*

•Over 2.7 million unique monthly visits*

*Source: Omniture February 2011

Directory Search Box will appear throughout madison.com and get-it.madison.com pages.

Geographic ranking and sorting makes the search more relevant for the user.

Users are driven to directory search results page.

Provide Directory Search Tools/Prompts

Retention, Expansion, Promotion

Plumber

Results listed in ranked order of geographic priority with FEATURED LISTINGS appearing first.

User will be directed to the social profile page (upgrade) or basic free listing within get-it.madison.com by clicking on any listing .

Directory Results

Retention, Expansion, Promotion

Detailed description utilizing carefully selected key words helps lift SEO performance.

Manage social conversationBuild loyal fan baseManage business reviewsGet consumer recommendations

Brings your business/offers front and center with madison.com’s massive audience. Every time a special offer is uploaded it appears ROS within ‘local offers’ box on madison.com.

Get Found & Business Hours

Simple and easy to build interactive video.

Expands the audience beyond madison.com Allows users to interact with advertiser in Facebook/Twitter environment.

Company photos and videos

Expanded information about company

Showcases your coupon offers.

Each element enhances SEO performance.

Profile page can serve as a stand only

website

Enhanced Profile PageMadison.com

Connect to Facebook widget allows users to quickly “LIKE” your Facebook fan page and grow fans

Every time a special offer is uploaded it appears ROS under ‘local offers’.

Refresh with most recent offers listing first.

Bringing Businesses to the Audience

Featured Businesses with Profile Pages will rotate ROS under ‘local businesses’.

Businesses are served randomly with each page refresh.

Bringing Businesses to the Audience

Email TagalongsAdvertisers participating in get it! will receive additional exposure in email tagalongs. Five offers will be featured on outgoing madison.com emails.

Get It Twitter OffersOffers pushed out through the get it Twitter Page.

Allows users to interact with advertiser offers in the environment they prefer to use.

@Get_It_Madison

Get It Facebook LinkYour offers/events will be fed onto the GET IT tab on our 94 facebook pages

Weekly Featured Directory ListingFull Run in-paper weekly

Expanding Audience

Registered SEO

We register profile pages with Google, Yahoo and Bing to provide better local geo search results.

Enhanced SEOBy linking to madison.com, local.com search and having a get-it.madison.com profile page your business can rank higher in organic searches results.

Search Engine Optimization (SEO)

Expand Audience – Text Message

Build a text message database for your business

•We’ll create your own Short Code to help you build up a text message database

•Automated response when someone texts your keyword

•Connect with people that want your information

•Promote special offers, deals or events whenever you want by sending the message directly to their cell phone

•Continuously grow your list by advertising the keyword

•Later on, we can help you do a Text blast to your users with special offers/events

TEXT

760-739-6695

• Get It Promotion– Create Consumer excitement and exposure– Deliver engaged audience– Drive in-store Traffic– Mobile – real time/location based offers– Increase sales

• Month Long Consumer promo– Consumers can enter contest by

• Visiting participating locations for text code• Enter from any enhanced business profile page

– Consumers receive specific offer via text message from participating location

• Promotion support– In-paper, madison.com, get-it.madison.com, online, e-newsletters

• Promote contest, new marketplace and participating locations

• Components– Each participating location receives

• Text Keyword• Opportunity to deliver offer directly to users in real time based on location• In-store support • Opportunity to continue text message marketing to opt in consumers• Massive promotional support

Get It Quarterly Promotions

First Promotion will be a

Las Vegas trip giveaway!

Promotion Starts March 21st!

Why would someone want this?

Facebook has more than 500 million active users

People spend over 700 billion minutes per month on Facebook

There are more than 200 million active users currently accessing Facebook through their mobile devices.

People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

To build their online presence

Their Facebook page generates more traffic than their own website

They don’t have time/resources to do it

They want all of the tools in one place

They want to get started but don’t know how

Social Page Management

Social Page Management – widgets

Sign up widgetTwitter Feed Widget Video Widget

Podcast Widget

Examples

Shop N Share

Stay in touch

Packages

*Remember to be part of the Las Vegas Trip promotion you must sign a better or best package.