Mad Women For Hire

Online Ad Campaign

By: Angela Romero

For: BBDO SF

2012

Goal To differentiate myself from the rest of the applicants

Target Market BBDO SF

Service offered Passionate and dedicated advertising professional

Promotional Strategy Online ads on social media sites Facebook and Linked In online advertisements linking to

my personal Linked In profile

Marketing Plan

Online Ad Prototypes• Pros• Client of BBDO SF• Show familiarity with their

work

• Cons• Possible confusion, not

me

Pros : unclutteredCons: not eye catchy enough

Online Ad Prototypes

Select the best ones

• Eye catchy • Relevant

Make the Ad-- Facebook

Personal Linked In profile destinationPersuasive tittle

Meaningful content

Targeting the Right People

Lives in the U.S.

Works at BBDO

Ideal Target Market

Budgeting

Select budget

Decide on CPM or CPC

Since it’s a small target market CPM is the most cost efficient and effective way to reach the target audience at a bid of $ 0.2o

Results– Views on Linked In

• Spiking views on my Linked In

• Views from many BBDO employees

Linked In Ads

Targeting& Budget

Ad variations

Results

An opportunity to show my work

Facebook

Linked In

At a total cost of $0.98