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To get top marks for your MBA Strategic Management Assignment you need a firm foundation. This slideshow Introduces a new diagrammatic method, developed at the world famous Henley Business School in the UK, for analysing your business environment. This is a key part of any MBA strategy paper. It is essential that this part of the paper gets done well to attract a top grade. We show how you can use the new method to tell a clear and compelling ‘story’ that leads from key issues to business threats and opportunities. We also introduce a new tool that enables this analysis to be completed on-line and enables the automatic generation of outline reports, graphics and tabulated data to support your paper or presentation.
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© Rob Collins 2010
Helping you get a top grade for your MBA Strategic Management Assignment
Dr Rob Collinswww.PESTLEWeb.com
© Rob Collins 2010
The Basis for your Strategic Management Assignment
To get a top grade in your strategic management assignment you need a firm foundation.. An excellent analysis of the business
environment
Explain your analysis in a clear, logical manner
Show how this leads to threats and opportunities for your business
Traditional ‘PEST’ analysis is not enough
Use ‘PESTLEWeb’ to get you on track for that top grade
© Rob Collins 2010
Why PESTLEWeb?
Enables businesses to identify threats and opportunities in their environment
Allows you to produce an excellent analysis of your business environment for strategy analysis
Quick and easy to learn
Turns a list of unrelated facts...– Into a well-structured argument– Convincing– Relevant
© Rob Collins 2010
What others are saying …
Your business needs ‘radar’ to scan your current environment for threats and opportunities
Day, G.S. and Schoemaker, P.J.H“Peripheral Vision: Detecting the weak signals
that make or break your company”
Your strategic success depends on a deep understanding of future scenarios
Van Der Heijden, (1996) “Scenarios: The art of Strategic Conversation”
© Rob Collins 2010
Traditional PESTLE
A ‘key-word’ driven approach to identifying issues....– P : Political– E : Economic– S : Social– T : Technological– L : Legal– E : Environmental
Generates a random list of issues No coherent 'story' or logic
© Rob Collins 2010
Global Business Environment
Specific Industry
Specific Business
Your Strategy
PESTLE Issues
What…– is changing?– is important?– represents an
opportunity?– represents a threat?
© Rob Collins 2010
Building your first PESTLEWeb
TM model using
www.PESTLEWeb.com
© Rob Collins 2010
Issues...
Common symbols to represent issues in your business environment
© Rob Collins 2010
Brainstorm initial issues ..
Use the editor at www.PESTLEWeb.com to brainstorm and organise your
initial set of issues
© Rob Collins 2010
Links...
Create links to show causes and consequences
© Rob Collins 2010
Arguments...
Predict and explain impactson your business
© Rob Collins 2010
Analysis...
Strengthen the analysis with comments, references and arguments
© Rob Collins 2010
Rich data...
Add rich supporting information to each issue about risks, confidence and time-scales etc.
© Rob Collins 2010
Tabulate
Use PESTLEWeb Editor to automatically create tables for
documents
© Rob Collins 2010
Report
..and even generate 'narrative' output that can be used in essays and reports
© Rob Collins 2010
Critically Review each Issue
What is changing? What is important? More causes? More consequences? What represents an opportunity? What represents a threat? More information needed?
© Rob Collins 2010
PESTLEWebTM
turns a list of unrelated facts into a
– Convincing ..– Relevant …– Well-structured ..
…argument
© Rob Collins 2010
A final thought about that top grade for your assignment ..
• Many of the other students on your MBA course will include a simple, traditional PEST analysis as part of their assignment
• By including a PESTLEWeb you can:– Differentiate yourself– Demonstrate independent study in this field– Improve your analysis and argument– Present your results in graphic, tabulated and
narrative form– Communicate your ideas effectively– Convince your professor you deserve that top
grade!
© Rob Collins 2010
Further Information..
Join us at www.PESTLEWeb.com
Use the PESTLEWeb editor to model your business environment
Read about our current research
Learn more advanced PESTLEWebTM methods
© Rob Collins 2010
PESTLEWebTM
Picture your Business Environmentwww.PESTLEWeb.com
