George Greenleaf with EMC - IT Transformation -- Stalwart Executive Briefing 2012

1© Copyright 2012 EMC Corporation. All rights reserved.

IT TRANSFORMATION

Driving Business Agility

George GreenleafCloud Business Director Mid-Atlantic / Southern DivisionEMC Corporation




What We SeeBusiness Demands Drive IT Change

Business Is Changing

Faster Than IT

Business Has New IT

Alternatives

Technology Convergence Is

Accelerating


How IT Can Impact BusinessRevenue Growth Through Agility Recognize Shifts in Customer Trends/Demands Launch New Products and Services Faster Improve Customer Experience

Cost Reduction Through Efficiency Streamline Business Processes Manage Execution of Business Projects and Initiatives Scale Resources to Meet New Demands

Improved Reputation Through Managed Risk Respond to Risks and Crises Adapt to Changes in Standards or Regulations

SOURCE: McKinsey Business Agility Framework

http://www.istockphoto.com/stock-photo-5237338-dice.php?st=d2ee6ef


EMC Perspective: IT Must Transform

Business Units Perceive IT “Business As Usual” as Inhibiting Innovation

New Business Initiatives Often Drive Application Modernization

With IT Sourcing Choices, You May Already Be Experiencing “Cloud Sprawl”

Service Catalog and Reference Architecture Are Your Control Points


IT Transformation Defined

Enterprise Program Involving:

Systems Policies Process Organizationand the Business

Goal of IT Transformation Is to Drive Efficiency, Agility and Growth


Transformed ITS

E C

U R

I T

YO

R C

H E

S T

R A

T I O

N

New Application Platform

Private

Automated HybridCloud Infrastructure

Public

New End User Computing


The Transformation Journey

IT Production Infrastructure Focus

Business ProductionApplications Focus

IT-as-a-ServiceBusiness Focus

Choice, Orchestration

Rationalization, Standardization

Modernization,Automation

Platinum

Gold


Consolidate, Virtualize, Standardize

Dedicated, Vertical Stacks

Old World – Physical New World – Virtual

Dynamic Pools OfCompute & Storage


Application Transformation Begins with Rationalization

Retire

Application Rationalization Roadmap

Migrate

Re-Platform

Extend / Modernize

Retire, consolidate and archive legacy applications to a read-accessible XML store

Transition high-value applications to supported, modern platforms

Re-platform to x86 architectures using Virtualization technologies

Extend and integrate legacy architectures using Cloud technologies and modern UI









Platinum

Gold


Fundamental Elements of Service Design

Governance

Run Books

Monitoring and Chargeback

Self Service

Reporting

Reference Architectures

Tools & ProcessAutomation

ServiceLevels

Service Catalogs

IT Business

Internal Services

Fro

nt

Offi

ce P

ort

al

LOB CTO

Application Owner

Application Owner

LOB CTO

Consumer

Role

-based

Access


Getting Service Design RightExample High-Level Service Workflow

Service Request

Start

ServiceCatalog CMDB

Service Broker

Custom Allowed?

Std.Offering?

OperationEngine

CommenceProvisioning

Workflow

OS

L3

BCDR

Security

ComplianceGovernance

No No Yes

App

NetworkDomain

StorageDomain

ServicesDomain

ITSMDomain

ComputeDomain

L2

Tier/Capacity

L4/SLB

Monitoring

Hypervisor

Billing

End

Service Compilation

vSM app store portal

Portal identifies user by group; authorizes and offers available servicesExample Service request: manager provisioning new sales person

2

After user specifies service request, service blueprint execution begins

3

Service request process begun; portal login1

CMDB confirms resource availability4

Service broker begins blueprint execution

5

Change request created and approved6

Storage provisioned9

IP address configured8

Virtual machine created7

Laptop, telephony ordered from facilities

10

Portal updated with Service Status

12

Billing system, other post-processing takes place

11

Coordination with corporate process tools can also be orchestrated: CMDB Change management Incident management Configuration management


2008Vertical Silos

2011Unified Private Cloud

Infrastructure AndIT-As-A-Service

Transformation and IT OrganizationEMC IT’s Transition from Silos to Services


New Organizational Roles for ITCommunicates and stimulates utilization of IT Services.

Assists clients with value based consumption Client

Engagement

Manages the creation, introduction and lifecycle of service offerings to address current and future needsServices

Develops multi-tenant enterprise applications that allow for configurability without customization

Applications

Architects and delivers technology platforms consumed by services; Governs tech standardsPlatforms

Technologies to enable, automate, monitor, secure, provide access to, and track health of services

Technologies

Global Command Center and IT Service OperationsService Desk

Support


SERVICE DELIVERY, SUPPORT

Service Catalog Pricing, Show/ChargebackService StrategyGO-TO- MARKET

Automated Orchestration And Provisioning

Standardized Processes

Standardized Service Management Tools

FINANCIAL TRANSPARENCY

Metering

Service Costing Policies

CUSTOMERS

Service Request / Delivery InvoicingVoice Of The Customer

TRUST IN THE CLOUD

SKILLS / ROLES / COMPETENCIES

CLOUD INFRASTRUCTURE

SERVICE PORTFOLIO MGMT

Portfolio / Demand Mgmt Processes

Service Roadmap

Service Design / Launch

IT As A Service Framework


Integrated Data / Application Fabric

Frameworksand Tools Integration Batch

Data Access

Social MediaRich Web Dev Tools

CommonPlatformServices

ERS ApacheRabbitMQGemFire +

SQLFire

Insight &Hyperic

tcServer(Tomcat)

VMware Cloud Infrastructure & ManagementIntelligence Sharing

Auto-Provisioning

IncreasedVisibility

Auto-Scaling

Modernize Today’s Applications; Build for Tomorrow’s

ManagementData

Distribution MessagingWeb

ServicesWeb

Applications









Platinum

Gold


Provisioning Management

Capacity Management

Event Management

Cloud Infrastructure Performance Management

Problem Management

Cloud Service Orchestration

SaaS

Change Management

Portal and Service Catalog

Data Loss Prevention

Converged Infrastructure

IaaS

PaaS

SaaS

OS

VM

Back

up

Dis

ast

er

Reco

very

Secu

rity

Operations

Global Orchestrator

Virtual Infrastructure Management

Physical Infrastructure Management

Application and Service Orchestration

Physical Configuration Management

Cisco Self-Service Portal for Intelligent Automation, IT Orchestrator, VMware Service Manager

VMware vCenter Orchestrator, IT Orchestrator, CA, Tivoli

VMware vCloud Director andvCenter Operations

EMC Unified Infrastructure Manager (UIM)

VMware Hyperic and vCenter Operations

EMC Unified Infrastructure Manager (UIM)

CMDB, CMS


Federation Mobility Of Apps & Data

Hybrid Clouds Present Unique Challenges

Trust Visibility & Control

Management

Managing Across Pools


Seamless Service Delivery Across Providers

Fro

nt

Offi

ce P

ort

al

Governance

LOB CTO

Run Books

Monitoring and Chargeback

Self Service

Reporting

Service Catalogs

Internal Services

Application Owner

Application Owner

LOB CTO

Consumer

Tools & ProcessAutomation

Role

-based

Access

ServiceLevels

IT Business

External Services

VMware Enabled Public Cloud


60x Faster Time to Deploy

Example: Global Credit Card Firm

• New business initiative needed highly scalable, elastic application

• Need to scale to serve millions of users with automated operations

• Vblock-based cloud architecture deployed in 10 weeks

• Fully automated Platform as a Service (PaaS) launched

• vFabric-based application foundry developed to support new cutting edge initiative


SupportingSlides


Speed to Service in ActionExample: Delivery of Compute-as-a-Service

Customer accesses app through vCD

link

Application requested

vSM app store portal

1

Provisioning request sent

6

vSM change request created and approved

7

UIM/P infrastructure service provisioned

8

vSM vCD deploy

application

11

Host created

9

vSM ITO Infrastructure

ready

10

vSM ITO request sent3

vCD vSM deployment

complete

13

vSM customer application ready

14

vCD vCenter deploy VM(s)

12

vAppInfrastructure

Request approved

vSM app admin portal

2IT request viewed

Infrastructure ready?

ITO portal

4

ITO portal

UIM/P service offering selected

5

Yes No

Coordination with corporate process tools can also be orchestrated: CMDB Change management Incident management Configuration management
