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Outline for Tonight
• Understand our journey (0-$20M)
• Some interesting observations:– Strategy and Time– Vision and Passion– Internationalisation and Growth
• Why I am a member of the NZSA
3
Beginnings
• 5th Business
• March 2007
• 30 Second Strategy– Be the best– Hire the best– Serve the best
• 3 rules
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2007-2011
• Single Track Success
• 22nd in the Deloitte Fast50
• 160th in the Fast Asia 500
• Vendor Recognition
• 6th in the Entrepreneur’s Challenge
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2009 – A Pivotal Year
• Limited Partnership Structure
• JV in Singapore
• Established in Australia
…….just for fun
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Sidebar…
• Why were we successful?– Sheer good luck– Planned positioning (right place, right time, right idea)– Focus– An over-arching narrative as to why, how and what
• Aspiration:– “Change the World”
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What’s a Nice Girl Like You Doing in a Place Like This?
• The age of infrastructure is passing
• Now programmatic components called by software or software architecture
• Our experience has some relevance
• I need your help!
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A Story of Software Development…
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• Production grade software development company– Test, development, multiple international clients in production
• Operations hell
• Billing complexity
• Critically dependent upon Cloud Services (Azure)
• Not a core competence
• Sparked an idea that I think has legs…