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Generating Viral Heat

Generating Viral Heat for Brands

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What is the difference between rumours and virals? And how can we use this understanding to generate viral heat for brands? My theory!

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Page 1: Generating Viral Heat for Brands

Generating Viral Heat

Page 2: Generating Viral Heat for Brands
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The Anatomy of a Viral CampaignExporting these learnings to the brand world

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The Key Task‘Manage the conversations’ around the brand & change them in it’s favor

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