Ad Club Bangalore QuizApril 2011

Prelims Answers

Venkatesh S and Vivek K – Team Nexus

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Here are the Answers…

1*

Founded in 1948 as a not for profit, voluntary organization, its membership today includes 411 Publishers of national and regional importance, 151 Advertising Agencies, 51 Advertisers & 20 New Agencies and Associations connected with print media and advertising.

What are we talking about?

Audit Bureau of Circulations (ABC)

2

Which brand?

FIAT

ZPTO Clinic All Clear SAF in Ponds Magic TalcHerbasol in Chlormint

All these campaigns following a technique called “ZEWS”.

What does ZEWS stand for?

3

Zap ‘Em With Science

4*David Ogilvy ran through no less than 18 ideas for this iconic campaign, till it fructified. Brian Wrangell who was the model, had good looks, but a tendency to sway in front of the camera and had to literally be strapped to an iron pipe for the shot. The campaign created a buzz with consumers wondering whether the person was portrayed so because of an assassination attempt, or a brawl etc. Sales of the brand doubled

Name this iconic campaign and the brand involved

Hathaway ShirtsMan in the Eyepatch

5

Fill in the blank

Ralegan Siddhi, the model village, transformed by Anna Hazare

What is the primary reason that the colors of the Kochi Tuskers Kerala are such?

6

Their goal is to have their players get the Orange Cap for highest scorer and Purple cap for highest wicket taker!

This is a 1938 novel by English writer Evelyn Waugh, a satire of sensationalist journalism and foreign correspondence.

What is the one-word title of the novel, a common term in journalism?

7

Scoop

8

This landmark paper was published in the Harvard Business Review in 1960 by Theodore Levitt and had a two-word title referring to “focusing on products rather than on customers". The second word was till then more in use as a medical term to describe a refractive defect.

What’s the two-word phrase?

Marketing Myopia

Enos Stanley "Stan" KroenkeRoman AbramovichMalcolm Glazer_________________

Fill in the blanks with a name, and also say why this list is unique

9*

Venkateswara Hatcheries / Venky’s – owners of Blackburn Rovers

Owners of the only 4 clubs to have won EPL

10

Google Doodle as a tribute to?

80th anniversary of Alam Ara – first talkie in India

11Beyond The Blues

The SurferThe BuzzDifferent StrokesThe Long HandleIt Figures

Where will you find these?

Blogs on cricinfo.com

12

Of immense important to people in broadcast media, what is this measurement device called ?

People Meter

131. It is better to be first than it is to

be better.2. If you can't be first in a category, set up a new category you can be first in.3. It is better to be first in the mind than to be first in the marketplace.4. Marketing is not a battle of products, it's a battle of perceptions. There were 22 such ‘laws’. What word, meaning unchangeable was used to describe these in a 1993 book?

22 Immutable Laws of Marketing

14

An early use of the exact term is attributed to the author Arnold Lobel in his story titled "The Letter" in the 1970 book Frog and Toad are Friends, in which Frog gave a letter to be delivered to Toad which took four days to deliver. Similarly, in the 1981 animated feature, Strawberry Shortcake in Big Apple City, the phrase was used as a rhyming joke to describe this; Strawberry receives her letter three weeks late because, as the character admits: “____ ___, she is slow".

Which term?

Snail Mail

Which iconic brand campaign comes to mind?

15

Chairman of one of India’s most valuable drug

makers, and one of the largest Indian companies in

the US generic market, he founded the company

in 1983. He has been named as the Ernst & Young

Entrepreneur Of The Year 2010.He is also the eighth

richest Indian in the world (as per Forbes 2009)

Identify the person and the company

16*

Dilip ShanghviSun Pharma

17

What are we talking about?

Old Name New Name

The proposed India F1 circuit at Noida

18

Connect the 4 visuals

Volkswagen – Tuareg, Polo, Beetle, Jetta

19

Three of the products developed by Niklas Zennström and Janus Friis. Which is their most famous?

Skype

Blade RunnerA Scanner DarklyTotal RecallMinority ReportNextPaycheck

Which is the latest movie to join this list?

20

Adjustment Bureau – based on Philip K Dick novels

As mentioned first in Sangam literature, what was the ancient Tamil name for

Sri Lanka?

21

Eelam (the ‘E’ in LTTE)

Time magazine came up with the Person of the Century in 1999, and awarded it to Albert Einstein, with Gandhi and FDR being runners-up. However, there was a lot of debate on whether another person should be considered for this. The argument was based on Time's criterion that the person chosen should have the greatest impact on this century. But, they finally rejected this argument.

Who was the other person in contention ?

22

Adolf Hitler

Alwin C ____ was born in Cleveland, USA. After leaving school he worked as a bookkeeper. Then, in 1903, he and his brother Theodore started a small public accounting firm.

Arthur ___ was born in Glasgow, Scotland. He graduated in law, but became interested in banking and investment. In 1890, he moved to the US to pursue his career in accounting.

They never met in life, but died within days of each other in 1948. However their philosophies lived on and, in 1989, were brought together when the firms they started combined to create _________.

Fill in the blanks

23

Ernst and Young

They are designed not to have a white margin around the image – they ‘____' off the page. you create them by going about 1/8th inch outside your margins so when they trim the pages, you get a full page ‘____'. This is a technique used in all types of printed material, especially magazines.

What is being described?

24

Bleed

This is the only word that comes to English from

the Dhivehi language – an Indo-Aryan language

spoken on these islands. Its first recorded

use in English was in 1625. In 1842, Charles Darwin

recognized its indigenous origin and coined this

word, in his book, The Structure and Distribution of

Coral Reefs. Also used in the tourism promotion

campaign of these islands – name the island and

the word

25*

MaldivesAtoll

Super Bowl XLV played in 2011 became the most-watched American television program in history, drawing an average audience of 111 million viewers and taking over the spot held by the previous year's Super Bowl. Last year’s Super Bowl overtook an 27-year old record held by the last episode of an iconic TV series.

Which TV series?

26

M*A*S*H

This family from Scotland lived in Madras from as far back as 1682, but it was John `Deaf' ____, who arrived in 1797, who established the name in business in 1799. Armenian Street in North Chennai was their headquarters. They established their business with the Carnatic Mill and the Buckingham Mill in Chennai and became the best known makers of khaki. Recently, a major film shooting destination for Tamil movies in Chennai, they also had factories in Bangalore.

Which brand?

27

Binny Mills

Two reasons why this brand was named so in India. One was because it was apparently composed of 50%+ single malt. The other was to commemorate something.In which year was this brand launched in India?

28

1997, to commemorate 50 years of Indian

independence

The acronym was coined by Jim O'Neill in a 2001 paper entitled "Building Better Global Economic ___s". The acronym has come into widespread use as a symbol of the shift in global economic power away from the developed economies towards the developing world.

The original set have now expanded by adding a new country and in some sense, pluralizing the original.

Which acronym? Which is the new country?

29

BRICBRICS, with the addition of South

Africa

The album, The Million Dollar Hotel by U2 has a song titled after a book by Salman Rushdie and credits him as the writer.

ID the song

30

The Ground Beneath Her Feet

What is being illustrated? 31

The Honda “cog” ad

After it was aired one rationale stated for its boldness was that in a space filled with MNCs a swadeshi brand lacked the clout. Which brand?

32

M R Coffee

Which brand? 33

Whose Voice? 34

Eminem

Which work of art was the inspiration for the imagery?

35

Rene Magritte’s Golconde

Onward to the Finals…