#GE2010 #GENYGen Y voter stats for GE2010Just how influential are we?Obama won with usCan anyone without?Who will win our loyalty?

Apathy?

Only 4% voters had been on a political party’s website during the 2005 election.

In the 2001 election, 46% 18-24 year-olds voted; in 2005 only 37% voted.

More people voted on the 2009 series of The X-Factor (10m) than voted for Labour in the 2005 election (9.6m).

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Sorry Gord...

Gordon Brown admitted recently that he had invited Simon Cowell to help with the national policy form.

…however, the X-Factor judge was too busy.

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The Social Media Factor

Will social media, like Facebook and Twitter make a difference this time round?

This kind of question was unthinkable in the 2005 election (even though Facebook had been around for a year).

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The Social Media Factor

There were 154,342 tweets amongst 33,000 people on the third leaders’ debate.

The Conservatives 80,700 have fans on Facebook; Liberal Democrats have 81,260 fans; Labour trails at 36, 350 fans.

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LiberallYFacebook is particularly galvanising Lib dem supporters.

In a recent Facebook poll, in which nearly half a million people voted, 42% want Nick Clegg as PM, as compared with David Cameron (31%) and Gordon Brown (27%).

The group ‘We got Rage Against the Machine to #1, we can get the Lib Dems into office!’ has 164,000 fans.

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Action?

Facebook launched a campaign to galvanise the 18-24 age bracket into voting, but did it work?

Will Generation Y be turning up to vote in the general election?

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Galvanised

The Electoral Commission has said that those expressing an interest in registering were disproportionately in the youngest age bracket of 18-24.

40% of visitors to the registration form website were 18-24!

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Student Power

The NUS has launched a campaign to stop the rise in tuition fees, gaining the support of 200 Labour, 400 Lib Dem, but only 13 Conservative candidates.

There are 2 million student voters in the UK.

Students count for between 10% - 30% in 45 seats in the UK and for the first time look set to swing these votes over the NUS’s campaign.

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Heading for a Hanging?

As well as Facebook numbers, 64% of 18-24s are planning on voting Lib Dem, suggesting Generation Y could be instrumental in sending this country into a Hung Parliament…

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Or not.

Young people want change and could vote strategically.

For example, a youth poll put both the Conservatives and Lib Dems on top, plus the Conservatives have as many Facebook fans as the Lib Dems.

Either way, Labour seems to have lost the Y vote.

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More commentary?

www.nakedgenerations.com/blog

@nakedgen_heledd@nakedgen_chris @nakedgen

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ReferencesSlides 2-5 The Independent Voter’s Handbook, 2010

Slides 6-7 http://www.guardian.co.uk/media/2010/apr/30/social-media-election-2010

Slide 8 http://www.facebook.com/libdemshttp://www.facebook.com/libdems#!/conservatives?ref=tshttp://www.facebook.com/libdems#!/labourparty?ref=search&sid=506493147.3972892522..1

Slide 10 http://www.facebook.com/#!/photo.php?pid=4028251&id=370142048888

Slide 11 http://www.facebook.com/group.php?gid=113749985304255

Slide 12 http://www.computerweekly.com/blogs/election-2010-tech/2010/04/facebook-tv-and-the-web-get-thousands-more-to-register-to-vote.html

Slides 13-14 http://www.guardian.co.uk/politics/2010/apr/22/surge-voter-registration-election-volatile

Slides 15-16 http://news.bbc.co.uk/1/hi/education/8645705.stm

Slide 17 http://www.timeshighereducation.co.uk/story.asp?storycode=411370

Slide 18 http://www.u.tv/election2010/Guardian-ICM-poll-Labour-support-could-fall-below-20/ada6a0cd-3fde-4625-a913-bd20f3542b65

Slides 20-21 http://www.timesonline.co.uk/tol/news/politics/article7111092.ecehttp://www.politics.co.uk/news/general-election-2010/clegg-chases-youth-vote-$1372036.htm

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