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From a guest lecture for Hong Kong University
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Game Industry Trends and Future
Jeppe Kilberg Moeller, November 2013
Games Production & Innovation
Game Industry Trends and Future
Platform EcologyUsers Ecology
Industry EcologyBusiness Model TrendsWorld Market Trends
StatisticsIndustry Forecast
Technology ForecastQ&A
Where have I been?
various start-ups +
120 millions+ accounts
320 millions+ downloads
Platform Ecology
User Ecology• Soft-core-users (”casual”)• Mid-core users• Hard-core users
… and how mid-core users are gaining ground
Industry Ecology• Triple-A companies going mobile• Acquisitions by media companies• Company bankruptcies• Indie developers• Retro wave• Crowd sourcing
• kickstarter.com, indiegogo.com, and many more…
Business Model TrendsBox versions
Pay per download
SubscriptionsStreaming
In-app purchaseIn-game ads
Crowd Sourcing
World Market TrendsHigh interest markets
Asia (China in particular)South America
Medium interest marketWestern world
Low interest markets/observeAfrica
Middle-EastRussia
* From a Western perspective
Statistics, part 1
Statistics, part 2
Industry ForecastFewer big ones & more small onesDavids vs Goliaths
• Company acquisitions continues
• Indie scene continues growth and matures
• The new giants will settle on the market
Technology Forecast• Media Convergence: Mobile/TV/Console
• Reaching a larger audience
• Questions: • Is this the last generation of consoles? • What is the primary use of your mobile phone?
Summary• The game industry is in growth
• The market is maturing:• ”gamers” get older • ”gaming” platforms become more accessible and converge
• Market entry barrier rises
• Technology entry barrier is lowered
• New possibilities emerge
Game Industry Trends and Future
Jeppe Kilberg Moeller, November 2013
Games Production & Innovation