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Day of the Entrepreneur 2010
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© 2010 Eyeblaster. All rights reserved
MIT Entrepreneur Day 2010Gal Trifon | Chief Executive Officer | April 28th, 2010
Insights from a Long Journey
© 2010 Eyeblaster. All rights reserved
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Ad Budgets Migrating to a Complex Ecosystem
Media Agency
Creative Agency
Industry Challenges
• Fragmentation• Engagement• Excessive Data
Advertisers
?
?
Search
Emerging
Networks
Display
ConsumersMedia Suppliers
© 2010 Eyeblaster. All rights reserved
MediaAgency
Eyeblaster - Enabling Advertiser Demand
CreativeAgency
Advertisers ConsumersDemand Enablers
Search
Emerging
Networks
Display
Media Suppliers
• Integrated Reach
• Impact & Relevancy
• Actionable Data
© 2010 Eyeblaster. All rights reserved
Reach Engage Analyze
•Concurrent launch•15 countries•55 Sites•Hundreds of Placements•Hundreds of Ads
•Interactive Trailer•High Definition Video•Content in banner•Multi language
•Consumers reached?•Frequency of impressions?•Video plays?•ROI?
Case Study: Avatar Home Entertainment
© 2010 Eyeblaster. All rights reserved
• Expectations
• Motivations
• Common Agenda
• Evolvement
• Globalization
Some Lessons Learned
© 2010 Eyeblaster. All rights reserved© 2010 Eyeblaster. All rights reserved Confidential – Slide 6
Managing Expectations
© 2010 Eyeblaster. All rights reserved© 2010 Eyeblaster. All rights reserved
?What’s in it for Them
© 2010 Eyeblaster. All rights reserved© 2010 Eyeblaster. All rights reserved
Maintaining Focus
© 2010 Eyeblaster. All rights reserved© 2010 Eyeblaster. All rights reserved
Balancing Long Term And Short Term
© 2010 Eyeblaster. All rights reserved© 2010 Eyeblaster. All rights reserved
Thinking Global
