FYP | 26.11.17 | 1530 Futurescape - what's on the horizon in the world of conferences and events? - Rodney Cox

Ideas in Managaging the Future

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International Gas Union (IGU)

Rodney Cox – Events Director



The Past is Scary

• But We Can Learn From It



Remember Maslow?

If your only tool is a hammer…….then everything

looks like a nail



• The Challenge – Enhanced Networking

– Attendee Surveys

– Horizontal vs Vertical

• The Idea – Go for Gaming

• The Research – Walk the floor at IMEX

• The Solution – KISS

Brilliant!! Or Bling??

What problem are you trying to

solve?



• The Lightbulb – I don’t need Gaming

• The Innovation – Gaming for Sponsor

• The Benefits

– Added value to sponsor

– “In context” benefit to target audience

– Drives app usage

Brilliant!! Or Bling??



• Poster Sessions Work Fine Thanks

From Gutenburg to Interactive



• Poster Sessions Work Fine Thanks

– Dedicated Poster Session

• Static at Other Times

– Resistance to Change!

– Presenter - Content – Delegate

• Re-position the Issue Away From Technology

– Re-Think “Time” and Product


Content is King

(or Queen)



• New Opportunties

– Presenters

• Enhanced Content

• Time to Star!

– Delegates

• Skim or Detail

– Organiser

• Engage Other Stakeholders

• Enhanced Sponsorships

• Increased Programme Time




• Implications for Venue

– From Conference Room to Expo Floor




• Ensure you know what problem you want to solve or innovation to achieve

• Make sure the proposal explains how it meets your needs

• “The Free Question”. Always ask “what else”

• The Future?? - The smartphone will become obsolete by 2025??

To Summarise



• What is the First Important Role of Innovation?

– What is Wrong with this Video?

– The 3Qs

A Final Thought

Business

FYP | 26.11.17 | 1530 Futurescape - what's on the horizon in the world of conferences and events? - Rodney Cox