Future Digital Service Provider – New Business Models

Erik Meijer, Deutsche telekom 01.10.2015 – ERIK.MEIJER@TELEKOM.DE

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From Strategy

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To Execution

To Operations

Carrier Billing example – Overview (source: Deutsche Telekom)

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Carrier-Billing Example

MOB purchase flow (Source: PayPal)

Charged to Telekom bill (post-pay & pre-pay accounts)

Enter mobile no. (code via SMS) Enter SMS code on screen

Success confirmed Transaction processed via DT SDP

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Mobile Operator Billing on 2nd screen (source Paypal/ Samsung/ Sony)

Multi-Screen Example

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White-Label Example

White Label – Cloud/OTT delivered (source: iMobileMagic)

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To Customer Centric future...

Branded Interface – voice /messaging/ video / social/ APPs/ etc. (source IMobileMagic)

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To Customer Centric IoT...

IoT – communication interfaces on all surfaces (source: Corning Glass)

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And Execution...

Moving from product to customer centric (source: T-Mobile US)

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HOW: b2b2x: Carrier-Billing with Salesforce

Enabling Carrier Billing in Salesforce Platform 1 (source: T-Systems / Salesforce)

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HOW: b2b2x: Carrier-billing with Salesforce

• 80-90 micro-moments per day for digital services

• On top of 3-5 physical opportunities

• Bucket values : 0,49 – 99,99euros!

• High(er) margins

• High conversion/ repeat usage

• One-touch/ no registration: ideal for mobile

• Reach: more SIMs in market that Credit Cards and Bank accounts combined

Rationale and (dummy) example screens (source: Salesforce)

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WHY: Digital Touch-Points / Branded Access

Phygital Opportunity - Illustrative (source Coca-Cola, FON, Deutsche Telekom)

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WHY: Micro-Moments

Big Brand Decisions in split-seconds (source: Think with Google)

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Payment Identity Location Fraud Prevention ….

M2M Roaming Quality of Service Predictive Data ….