Fundchange koodonation vic-april202012

Social Media, Crowdfunding and Microvolunteering for Charities and Non-Profits

Presented by: Rebecca Coleman - Paul Dombowsky – Jennifer Robertson

April 20, 2012

Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 2

April 20, 2012

Today’s Hashtag

#TelusVictoriaCommunity


April 20, 2012

TODAY’S AGENDA •  Opening Remarks – Mel Cooper | 12:00 pm

•  Introduction to Workshop – Paul Dombowsky

•  Social Media for Charities and Non-Profits – Rebecca Coleman

•  Door Prize Draw

•  Microvolunteering – Jennifer Robertson


•  Crowdfunding for Charities and Non-Profits – Paul Dombowsky


•  Closing Remarks – Mel Cooper | 2:50 pm


April 20, 2012

Welcome Why you’re here…

Today’s workshop will look at: •  Social media and its impact on fundraising and volunteer recruitment efforts •  Crowdsourcing and Crowdfunding - what are they and how can you use them •  Fundchange.com - what is it, how can you participate, and lessons from our first year •  Koodonation.com - what is it and how can you take advantage of its community of microvolunteers •  Crowdfunding / project based fundraising – opportunities and things to watch for •  Options for engaging a new generation of donors

•  AND – provide an opportunity to hear from you


April 20, 2012

Welcome Who we are …

•  Rebecca Coleman

•  Jennifer Robertson

•  Paul Dombowsky

Koodona;on is the first ever Canadian online microvolunteering community.Koodona;on has been launched and operates as a charitable, not-‐for-‐profitini;a;ve by Koodo Mobile

Fundchange is one of Canada’s first crowdfunding sites for chari;es, non-‐profitsand arts groups to fund change in our communi;es -‐ one project at a ;me.

Rebecca Coleman has been a freelance theatre publicist since 2001, working forcompanies like Touchstone, Ruby Slippers Theatre, Capilano University’s TheatreDepartment, Presenta;on House, Radix, and Leaky Heaven Circus. An early adopterof Social Media (she began blogging and joined Facebook in 2007, and Twi[er in2008), she has become increasingly interested in using it as a marke;ng tool, andwrites about the subject frequently on her blog, The Art of the Business. She haswri[en a couple e-‐books on Geang Started With Social Media for Ar;sts and ArtsOrganiza;ons, and instructs courses in Social Media Marke;ng at Emily CarrUniversity and BCIT, and travels interna;onally giving workshops.

Social Media


April 20, 2012

Rebecca Coleman

Getting Startedwith Social Media

For Charities and Not-for-Profit Organizations

Rebecca Coleman

Basic Principles

Communication

Transparency

Engagement

Collaboration

Ownership

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= Trust

Resistance

Social Media is a time-waster

Social Media is a fad

Loss of control

Learning the new technology

We have an older audience

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Creating a PlanSocial Media is an investment of time (3-6 months)

Build on your success

Choose someone to be your voice

Repurpose, repurpose, repurpose

All roads lead back to a central location

Own your name

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We feel it’s really important to engage with ourstakeholders, to form relationships and to earn theirtrust. We strive to be the leading organization inCanada dedicated to a future without breast cancer,but we can only do that work if we’re credible andopen to our donors, partners and volunteers. Socialmarketing brings us this opportunity. It helps us give aface to the work.

Gillian Behnke, Director of Marketing, Canadian Breast Cancer Foundation, BC/Yukon Chapter

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By the NumbersFacebook (800 Million)

Twitter (200 Million)Pinterest (104 Million)LinkedIn (100 Million)YouTube (2-3 Billion hits/day)

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Current Statistics

66% use Facebook advertising for branding and awarenessNFPs have, on average, 8,317 members on Facebook, an 81%

increase from 2011And an average of 3,290 followers on Twitter, a 30% increase93% of nonprofits have a presence on the top commercial

social networks (link)

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Facebook

Create a Page in the new Timeline Format

Populate the page with info, photos, links, apps(donation)

Post a Like box to your website or blog

Send out emails, add to your email signature, post to yourpersonal friends

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Best PracticesPost 5-7 times/wk

Spend 15 minutes a day responding, posting new info:

blog posts

links to articles

new events

photos

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Twitter

Get your name

Get personal accounts for key staff?

Fill out bio & upload logo

Find people to follow

Put Twitter handle on outgoing email signatures, webpage,blog, e-newsletters, etc

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Best Practices

Tweet daily (mix it up)

Check in 2-3 times daily for 5-10 minutes

Respond to your DMs and @ mentions

Use a Twitter client for analytics & ease of use (columns,link shrinkers, schedulers, multiple accounts)

DO NOT AUTO POST

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E-Newsletters

Test-drive the options: Constant Contact, iContact, MailChimp

All have: analytics, HTML formatting, list management

Can you import your current list?

Create a sign-up box for your website, blog & FB Page

Link in outgoing email signature

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Best Practices

1 email per month (or as per your agreement)

Add value: success stories, cross promotions, contests

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Blogs

Can you install a blog on your website?

Alternates:

Wordpress (WP-hosted/self/Pro)

Blogger

Tumblr

Give readers a behind-the-scenes look

Who will write it?

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Best Practices

Blog consistently, T-Th best days

Keep them short, include lots of images, chunked text

Make it easy for people to subscribe

FB/Tweet each post

Have blog URL in outgoing email signature, & linked to all

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Pinterest

Get an account for your organization

Create boards for various aspects of your organization

Use as an visioning tool, or to share images of what youare doing

Merch?

Encourage users to create a “charities I love” board

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YouTubeGet a channel

Use as storage, while you fan the video out

Interviews with key staff

Slide shows of your work

Parties, fundraisers

People you have helped

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Resources

A Facebook Success Story

Beth Kanter’s Blog

INFOGRAPHIC: How the top 50 NFPs do social media

Charity: Water

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Contact Info

www.rebeccacoleman.ca

[email protected]

facebook.com/theartofthebiz

twitter.com/rebeccacoleman

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Microvolunteering


April 20, 2012

Jennifer Robertson

KoodonationTM

What is Koodonation?

An Online Hub Canada’s first, entirely online

microvolunteering community.

Supports the work of not-for-profit organizations.

Encourages community engagement.

Provides an alternative way to volunteer, perfect for the online generation.

What is Microvolunteering?

Network-managed A non-profit staffer posts tasks (online challenges) to the site. And as microvolunteers post all of their ideas and responses, the community provides added value in rating the responses and helping non-profits decide which solutions are best.

Bite-sized Tasks from the non-profits are broken into small-ish pieces, so they’re quick and easy to solve for the microvolunteer, yet helpful for the non-profit.

Convenient It’s online volunteerism that fits into the individual’s schedule. And it’s all done online so individuals can also volunteer from anywhere – even their couch!

Crowdsourced Anyone and everyone across the country can help.

Some Examples.

The Launch of Microvolunteering. Microvolunteering was pioneered by The Extraordinaries. They launched Sparked.com in July of 2008.

TedxNASA – Ben Rigby – Microvolunteering – Giving Back for Busy People

(Crowdsourcing + Volunteering) * Online

Innovative combination allowing busy people to give back. =

How it works.

Individuals join Koodonation as microvolunteers.

Not-for-profit org. register to Koodonation as non-profits .

The non-profits post challenges. Microvolunteers then contribute to the challenges that

correspond to their skills and interests.

What makes a good challenge?

… not-for-profit organizations?

- A low-maintenance way to get work done by a huge pool of talented volunteers; -  A unique opportunity to save money by getting work done for free.

-  A way to raise awareness of your cause with many new supporters.

- Convenient and simple to use.

What’s in it for…

… for volunteers? -  Makes it easy for busy people to fit volunteerism into their schedule.

-  Is an entirely online form of volunteering that allows volunteers to lend their skills whenever and wherever they have time.

-  Makes volunteering simple with no requirements for travel.

-  Offers volunteers a way to contribute in areas that are of most interest to them.

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Getting started

Getting started.

Step 1

Create an account. Step 2

Post a challenge. Step 3

Collect your results.

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How it works

Once a challenge is up, the community takes over and posts answers to help solve the challenge.

Microvolunteers are free to respond to any challenge that interests them and matches their skills.

And they can do it any time, anywhere.

The responses are posted on the wall of each challenge for all to see and collaborate on.

Anyone who feels a microvolunteer gave a really good answer can give that person a ‘Thumbs up’!

It’s a two-way conversation. BTW, microvolunteers love getting feedback from the non-profits who post the challenges.

And once a challenge closes, don’t forget to thank your microvolunteers!

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So, is it working?

Our Launch, with the Koodonation Challenge.

Koodonation was officially launched on October 13th, with the Koodonation Challenge.

Celebrities acted as judges and Koodonation Ambassadors MTV Live Co-host Sheena Snively, Jeremy Taggert from Our Lady Peace, Daniel Johnson from Stereos, Toronto Argonaut Mike Bradwell, and leading Canadian Blogger Casie Stewart.

Winners of the Koodonation Challenge Durham students were awarded a $20,000 contribution for the charity of their choice, The Grandview Children's Centre.

Great interest from the community. - 94 online stories! - 16 print stories! - 9 radio segments! - 2 TV segments!

Over 3,206 microvolunteers have already registered on the site, and

the number grows everyday!

172 challenges have been completed to date by the

microvolunteers.

Ushering in a new way of volunteering.

Over 220 non-profits are

members of the community.

koodonation.com

Webinar http://youtu.be/oQzQUGuuahA

Crowdfunding


April 20, 2012

Paul Dombowsky


April 20, 2012

What is Crowdfunding? So many definitions …

According to Wikipedia – crowdfunding describes the collec;ve coopera;on, a[en;onand trust by people who network and pool their money and other resources together,usually via the Internet, to support efforts ini;ated by other people or organiza;ons.Crowd funding occurs for any variety of purposes,[1] from disaster relief to ci;zenjournalism to ar;sts seeking support from fans, to poli;cal campaigns, to funding astartup company, movie [2] or small business[3] or crea;ng free solware.

Crowdfunding is Crowdsourcing for $


April 20, 2012

What is Fundchange?

Fundchange is a crowdfunding ini;a;ve brought to you by Ideavibes and sponsored byTELUS. The site is powered by a socially innova;ve web applica;on by Ideavibesdesigned to tap into the wisdom and generosity of the crowd to raise funds forCanadian chari;es to make change happen one project at a ;me.

Fundchange is crowdfunding for CDN Charities & NFPs


April 20, 2012

Crowdfunding - What do you need?

•  A crowd•  Business challenge / problem / ques;on you want answered – ideas•  A process and tool for engagement•  Trust and commitment in your crowd to take ac;on•  Key performance indicators – what does success look like?•  Proof of ac;on – your crowd wants to see what happened

Fundchange is facilitating the activity of the crowd – and building a crowd


April 20, 2012

The Year Behind


April 20, 2012

The Year Ahead

•  More workshops – these con;nue to be popular•  Grow corporate sponsorship for Fundchange•  Work with ci;es and large organiza;ons to create their own Fundchange ini;a;ves

•  IE. City of Chicago could have a city specific site for local chari;esand non-‐profits

•  Exploring how to help social enterprises

Fundchange is working to build its funder base and awareness


April 20, 2012

Benefits & Challenges

•  It’s social – the crowd promotes projects it likes•  It’s social – the crowd won’t promote projects that aren’t shareable

•  Success comes to those that ac;vely build a crowd•  A challenge for organiza;ons new to social media

•  It’s the free market at work•  It’s the free market at work

•  Build s;ckiness to the project•  Need to pay a[en;on to write-‐up to inspire funders & ac;vely promote


April 20, 2012

Integrating Crowdfunding into Your Organization

•  Crowdfunding success comes quickest to organiza;ons that are social –media-‐aware and engaged. If your organiza;on is not yet social media-‐enabled, it willtake ;me and human and financial resources to do so.

•  Because your efforts are only as good as the crowd you are able to mobilize to yourcause, it makes sense that your organiza;on strategically manages and promotesits brand online.

•  Make sure your target audience is online and will give online•  If you opt to post your projects on established crowdfunding sites, do your

homework – be careful of the company you keep.


April 20, 2012

Donor Generations

Millennials (born ’91 and aler) -‐ ?

Gen Y (born ’81-‐’91) – Average Dona;on $325

Gen X (born ’65-‐’80) – Average Dona;on $549

Boomers (born ’46-‐’64) – Average Dona;on $725

Civics (born ’45 or earlier) – Average Dona;on $833


April 20, 2012

Where Donors Are Giving

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Checkout Dona;onFundraising Event

Tribute GilCharity Gil Shop

Online via WebsiteMailed Gil

Monthly DebitIn Lieu of Gil

PhoneThird Party Vendor

SMSSocial Network Site


April 20, 2012

Online Giving

“Fundraising Trends and Challenges in the Canadian Direct Marke;ng Sector”-‐ aresearch paper from 2009 by Cornerstone Group of Companies shows:

Donors who make their first gil to an organiza;on online as opposed to via direct mailhave a much higher average gil

$73 vs. $36

There are now more than 4 ;mes the number of new donors, per organiza;on, fromonline ini;a;ves than 5 years ago (9M to 40M).”


April 20, 2012

Who is your Crowd?

Donors

Prospects

EventA[endees

Mailing Lists

Donors’Network

Prospects’Network

EventA[endees’Network

Mailing List’sNetwork

The crowd you know The crowd you don’t know

Social Media Makes the Connection


April 20, 2012

Projects or Doable Asks

•  Easier for many people to wrap their head around a smaller project as opposed to a‘cure’ or a ‘hospital wing’

•  Examples:•  Piece of medical equipment•  Stream revitaliza;on•  Educa;on program•  Conference a[endance•  Sports equipment for a couple kids


April 20, 2012

Example: Fundchange – Canada Only Not ‘All or Nothing’ – aler 21days a project can be removed

Costs:$99 + hst to join

includes 2 pos;ngs3.9% processing fee


April 20, 2012

No restric;ons on who postsprojects or the type of projects.

Funding is All or nothing

Costs:3% Fee on money raised

Example: SPONSUME - UK


April 20, 2012

No restric;ons on who postsprojects or the type of projects.

Funding is All or nothing

Costs:3% Fee on money raised

Example: Please Fund Us (UK)


April 20, 2012

Example: CrowdRise (US)


April 20, 2012

Resources

•  Donor stats, etc. came from “The Next Genera;on of Canadian Giving” – Nov. 2010– by Vinay Bhagat, et al

•  “The Wisdom of Crowds” – book by James Surowiecki•  “Crowdsourcing” – book by Jeff Howe•  “Fundraising Trends and Challenges in the Canadian Direct Marke;ng Sector”, a

research paper released in 2009 by Cornerstone Group of Companies•  Crowdfunding Whitepapers at www.ideavibes.com


April 20, 2012

Announcement #1! Fundchange TELUS Matching Campaign - April 2012 Fundchange and TELUS are celebrating the one year anniversary of Fundchange with a Spring Matching Campaign targeted at new members – especially from the west. •  First two new projects to get fully funded on Fundchange in the month of

May, will receive up to $5000 in matching funds from TELUS

•  Total funding by TELUS: $10,000

•  Organizations that have received matching funds from TELUS before are not eligible.


April 20, 2012

Announcement #2! Receive New E-book on Social Media for you and your crowd •  Fundchange and Social Media Educator,

Rebecca Coleman have teamed up to provide all workshop attendees and new organizations that join Fundchange the new eBook "Social Media for Charities and Non-Profits”

•  Purchase for $11.95 here: http://www.rebeccacoleman.ca/nfp_e-book/

THANK YOU!& SLIDES WILL BE ON SLIDESHARE SHORTLY

Paul DombowskyFundchange | [email protected]@fundchange

Jennifer [email protected]@koodo

Rebecca [email protected]@rebeccacoleman