PowerPoint-presentatie
From 5 to 4
Successful gamification in Mobility Management in Europe
Goodmorning, I would like to tell you about a game we build for
Employer TDM. My name is Willem Buijs and Im from the Netherlands.
So appoligize for my English. I do a lot of EU project were we
speak so called Euro-english a sort of english that everbody except
the British understand.
But first back to the Netherlands. Where is it?
Here it is, a tiny land in Europe! You might know us from2
Our Mills3
Wooden shoes no we dont al walk on it4
Rembrandt5
tulips6
Van Gogh7
Cheese
8
Amsterdam9
Wheat thinks we smoke (no we dont do that all all day.)10
And our bicycles, lots of bicycles. We have twice a much as
people11
We cycle a lot, to work, recreational12
In all weather conditions13
And with the whole family14
From5To4Willem Buijs:
Back to me: Im Willem Buijs, 49 years old, CEO of DTV
ConsultantsI go to work by car (35 kilometers) electric carOnce a
week by speed-bike
My work: DTV Consultants28 yearsConsultancy in traffic and
transport
50 people (half men half woman)
Big in Traffic signalling16
In research with questionnaires (public transport)
Green waves with car to infrastructure communication
Traffic counting17
But also:Mobiity managementTraining and educationPublic
Transport researchTraffic Safety EU - project18
From 5 to 4
Successful gamification in Mobility Management in Europe
Back to the game.
Peak-shaving: avoiding traffic in peak hours!
Test with awarding peak-avoiders with money -> $ 5/ride
Strange program: awarding is okay!but with money?
Why from5to4??We have exploration session at DTV -> going on
a journey in the future called Tasman sessions20
We invented From5to4! First game in Mobility
Starting points:
Award people but not by giving moneyFlexibilityBe Innovative20%
reducing traffic -> no congestion anymore
21
From5to4
Developed it together with a new media company
From5To4Aim of the game
A fun way to let employees travel and work in a smarter way,
with the aim of having 20% less car traffic during rush hours.
Of every 5 working days, 1 day without car.
Tell me and I'll forget; show me and I may remember; involve me
and I'll understand.
Aim of the game
From5To4Why a mobility game?Smarter travelling and smarter
working is being introduced or stimulated in many ways.DTV
Consultants & Organiq new media developed a mobility game that
presents this as a challenge instead of a chore.Breaking habitual
behaviour via employer and colleagues; game as driver and for
monitoring.
From5To4
Success factorsTeam spiritCompetitionFlow (ease, fun, design,
logic)Freedom of choiceAutonomy
It links to the ambitions, goals and measures of the
organisation.
From5to4FAQ & Help
A short movie
Mobi
Personal Coach
From5to4
Start with an aim for the company
Than set an aim for youself (realistic) -> pychology: people
even stick to promises that make with themselves.
How does it work: fill in each week how you have commuted
28
You immidiatly see your target, result, medals, ego-points29
From5to4FAQ & Help
And more:Menu for off line activitiesContinuous (agile)
developmentAdaptable look & feelFramework for prizes and/or
support charityStudent research (Universities)Benchmark and data
export (dashboard)Monitor for your energy, CO2, calorie reduction
Forming communities App in development
From5to4
Not only an online game but also:Off line elements
Not only digital prizes: rankings, levels and medals but also
real prizes:
Best biker: maintenance for your bikeTeam that wins:
dinnerCompany reaches goal: drinksOverall winner: bike
From5To4From5to4 - implementationDifferent companies in the
NetherlandsE.g. Erasmus University, City of Eindhoven,
CapgeminiTested by TNO: with blind test-team, test-team,
game-team
From5To4From5to4 - implementationEU project: MOBI
(www.mobi-project.eu)Version 2.0 of F5T4More gamificationPlayed in
6 countries
From5To4
Reporting:Baseline measurementEffects in number and distances,
incl analysisAlso CO2 & caloriesAdvice
Lot of data:Modal split and shiftNumber of miles travelled per
modeTravel diariesEffect in CO2 and colories
From5To4Yield (examples):
City of Eindhoven:55p, 6mths, gasoline saved: 6.000 euro
Verkeersonderneming:26p, 4mths, 22% less rush hour trips by
car
TNO Research Institute:200p, 4mths, 4.000kg CO2 saved
Rotterdam School of Management:30p, 4ths: 122.000 calories
burned
From5To4Results:-15% to -25% rush hour avoidances;average -21%
increase in car-usage;Team spirit improved;Gaming;modal splithealth
- Caloriesemissions - CO2 reduction
From5to4
From5to4
BeforeAfter
From5to4 is:
Your instrument to guide behaviour change Your accessibility
measure Your way of showing CSR Your benchmark for employee
mobility Your serious game at the working place
From5To4
Csr: corporate social responsibility
From5To4Costs per player:
Via EU project next 2 yearspm
Start-up, 6 mths game period,guidelines, materials, reporting,
coaching, evaluation etc.
1000+ players region pm
From5to4
www.f5t4.com
[email protected]/in/willembuijs@willempbuijsAny
questions?
WWW.VAN5NAAR4.NL
