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From Ideas to Gameplan: Scoping and Scheduling Creative Projects Webinar David Younger, PMP

From Ideas to Gameplan - Scoping and Scheduling Creative Projects Webinar

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Whether you're running a large creative project for a client or delivering a component to someone else's project, it can be challenging to move from the "concept" of what you want to accomplish to a breakdown of deliverables and comprehensive schedule for getting the work done. Join Dave as he walks through some approaches to brainstorming the scope of work, defining an execution schedule, and getting the right people working together to see the project through to completion.

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Page 1: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

From Ideas to Gameplan: Scoping and Scheduling

Creative Projects WebinarDavid Younger, PMP

Page 2: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

WHAT needs to be done? Scope defining the scope, breaking down the work

HOW to do it? Schedule activities, time, effort

WHO to do it?

Resourcing considerations: skills, availability, options

Page 3: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

Operational Work:

What is a Project?

Project: A temporary endeavor undertaken to create a unique product, service, or result.

Ongoing activity which produces repetitive products, services, or results. “Business as Usual” activity which sustains the organisation over time

VS

Page 4: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

Scenario: You’re a member of a marketing department at a large company, and you’ve been asked to manage a project to deliver a for a new movie.

It and must deliver

Let’s take an example

campaignstarts

immediatelyby Sept 1st

Page 5: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

Scoping the Project

Page 6: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

Step 1: Document the Scope

Project Scope: The work that must be performed to deliver a product, service, or result with the specified features and functions

Scope Creep: Adding features and functionality (project scope) without addressing the effects on time, costs, and resources, or without customer approval

How? Get it in writing! Scope Statement, SOW, etc.

Page 7: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

Step 2: Break down the work

“Divide and Conquer” Technique: Decomposition: subdividing

the project scope and deliverables into smaller, more manageable components.

Page 8: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

Scheduling the Work

Page 9: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

How? Starting with the work you’ve broken

down, determine the activities needed to deliver that work:

Step 1: define the activities

Page 10: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

Map out the order and interdependencies of the activities:

Step 2: sequence the activities

Page 11: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

You should be able to assign a person (or people) who can work on that task, and how long you expect that task to take.

Techniques: Past experience Expert opinion Interviews with resources

Step 3: estimate durations & resources

Page 12: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

After completing this exercise for all work, you should have a first draft of the schedule.

Time to interconnect, tweak, and finalize the schedule.

Step 4: put it all together

Page 13: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

Resourcing the Work

Page 14: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

When estimating and assigning resources to project task work, some considerations should be made for: Skill set Availability Outsourcing/subcontracting

Some considerations

Page 15: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

To Summarize

Document the Scope

Break Down the

Work

Define the

Activities

Sequence the

Activities

Estimate duration

s and resource

s

Put it all together

Page 16: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

Tools & Ideas

Page 17: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

Questions?

Page 18: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

Referenced in this presentation: Microsoft Project [microsoft.com/project] X-Mind [xmind.net]

Where else to look: Project tools for Creative Projects

[bit.ly/JGwdnq] Mind Mapping Software [bit.ly/JkML5T] Project Management Institute [pmi.org]

mindmap example

schedule example

Page 19: From Ideas to Gameplan -  Scoping and Scheduling Creative Projects Webinar

Thank YouDavid Younger, PMP

[email protected]://ca.linkedin.com/in/davidyoungerpmp