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Problem: FMCG brands
Reality
FMCG brands don’t own their distribution channel
Limitations in promoting their products
Compromise
In-store promotions & paper coupons
Address total market – no personalization
Promo hunting / short term sales peak vs real engagement & loyalty
Page 6
Background
Background in business & marketing
7 years careers at P&G
Entrepreneurial ‘bug’…
Zissis Founder & CEO
Kostas Co-founder &
Business dev
Online to Offline
Until 2019 80% of the sales will be Offline
Until 2016 50% of the sales will be influenced by Online
300+ offers available 1700+ stores in network –
60% coverage of retail
Business model
40+ brands in platform 16 retailers integrated
CONSUMERS
Ultimate convenience in
saving money on groceries
Drive sales
Build intelligence via data
Segment & target
BRANDS
Clearing partner
Optimize operations
Build extra in-store value
RETAILERS
value
Finding the right “fit” with consumers
1,5 year in market
From 0 to 120K downloads
From 100 to 10K daily active users
>40% retention rates
Page 16
Finding the right “fit” with partners
We build a rich offering for pockee partners:
FMCG Brands
Retailers
Keeping our content ‘alive’
Dynamic pricing….the future of commerce
• Powerful analytics are coming to mobile
• Big data analysis
• Tailor made coupons
“Always on” relationship with the shoppers
Notifications with time sensitive
information
Desire for an always on
relationship
Deeper connections
with shoppers