Upload
seedcamp
View
959
Download
1
Embed Size (px)
DESCRIPTION
Citation preview
Capacity Building for Europe’s Next Generation Technology Entrepreneurs
Building the European tech ecosystem since
2007
What is Seedcamp
A micro-seed fund that enables talent across every part of Europe to start up
Recognized as the leading-edge platform to bring together tech entrepreneurs and mentors
across Europe, US, and Asia
Jan-JunMini
Seedcamps
TEAMS
PROPRIETARY CRM
DATABASE
LUNCHES, DINNERS WITH
MENTORS
DEMOINVESTOR,
BROAD INVESTOR DAYS
2.5 person team behind all of this
TRIP TO VALLEY AND
CONFERENCES
64MENTORS300
INVESTMENTS12
OPEN APPLICATIONS
PROCESS APPLICATIONS1500 SHORTLISTED
MINI SEEDCAMPTEAMS
PROPRIETARY APPLICATIONS AND JUDGING
SYSTEM
ISRAEL, PARIS, LONDON, WARSAW, BERLIN, SWEDEN, LJUBJANA, KIEV
STARTUPS200
LOCAL ADVISORS500
INVESTMENTS2
Jul-AugOpen
Applications
SeptSeedcamp
Week
Oct-Dec3 Months
A year-long program supporting seed companies in Europe
33 companies across 17 geographies
Kyko
Identifying Market Opportunities
Launch steps
Go to Market – Product, Price, Distribution, PR
Skills, processes, technologies exploited
Startup to Success – Key Factors
Difficult economic times, Founder was a builder and was having a difficult time finding jobsLooked at how marketplaces were developing on the Internet and applied this idea
Identifying Market Opportunities
2 Founders met (1 fashion expert and 1 superb technologist) Realized technology and science was missing and needed in the fashion industry as the industry has gotten increasingly competitive
Founder ran outsourcing development teams in China. Was recruiting developersWanted to productize the initial screening process as there was a lot of repeatability in the process
As socialization of the web was starting to grow, saw the ability for marketers to leverage this betterOriginal idea was based on renting anything b/c we all have too much stuff
Saw the massive opportunity in mobile ad spend and the growth of Admob, Quattro, and othersFocused on the iPhone and Android opportunitiesSold the company to larger player who could really invest and drive the business with deeper pockets
Break the mold for any kind of hurdle faced. Being new means no or limited expectations
Launch product in fast small steps (next slide), keeping operations lean
Innovate on price (free), distribution (viral), PR (breaking news, a story, passionate users)
Test small markets, customer development, lean startup
Go To Market
Small private alpha100 usersValidate product-market fit, understand use cases, core features liked/disliked
Private beta500-1000+ usersUnderstand usage behavior, WTP, scaling issues, inform product roadmap
Public beta1K-10K+ usersContinued scaling, show signs of growth, implement marketing basics, monetization may start
Public launch100sK-Millions of usersMonetization becomes more important, scale for stability, bring in efficiency
GrowthExpansion, user base growth
Growth from 10K’s Revs to 100K’s Revs to 1M Revs; profit focus
Launch Steps
TalentBest developers and creative minds – Talent loves to work on new challenging problems. Easier to recruit the brightestResponsibilities given at all levels enhancing overall feeling of ownershipAdvisors, investors, contacts all work for the business
Disrupt processesLittle bureaucracy as question and change the way things are done within the organization and within a value chainSpeed is of the essence
No inertia Always adopting new technologies and not tied to old systems or way of doing thingsLess NIH syndrome
Skills, Processes, Technologies Exploited
Seek opportunities within your or your customers’ problems to be disruptive
Test deployment in small markets, launch after
Challenge processes that you can make more effective – Hacking Work by Josh Klein
Vodafone Marketing – 3 years lots of learnings
Take aways