From big complex website to mobile apps

From big complex website to mobile app

Liraz Axelrad

Wednesday, December 11, 13

Don’t sit back and wait for users to come


The users are on Mobile• In Germany: 115 millions mobile subscribers

• (6) 91% of all people on earth have a mobile phone

• 56% of people own a smart phone

• In 2013 mobile sales overtook PC

• By the end of 2013 there will be more mobile device

on earth than people



Designing your product for mobile is designing your

product for the future


Technology is NOT a feature



Remember that?

Cool! i can edit my profile

Edit my pages!


The hybrid days“Write Once, Run Everywhere”

http://readwrite.com/2011/09/29/how-facebook-mobile-was-design#awesm=~ooWenPClEwwnCA




Today

1 2

5

3

4

Where did the profile

go?

Pages? Groups?

6


Small screen is NOT a feature


Mobile and web are not the same


New context of useNew patterns of usage


No peak hours


Finding


Snacking

Time spent in app per day: 3.2 minutes


Attention = 0


Simplicity


Connectivity


Flip it around


Features


Goals


Don't make your current offering a burden.

Free yourself


Use the platform


Communication, Notification Airbnb.com


Mobile, walk with megoogle maps


Mobile and web are not the same


Amazon.com



Align the web experience to the mobile


Put mobile in the center


Your mobile product IS your product


Liraz [email protected]

Thank you!


mailto:[email protected]

mailto:[email protected]

Business

From big complex website to mobile apps