YearsMillion DollarsBig Mistakes

3

@petekellericaruspete@gmail

Bash Head Here

2011 2012 20130

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• Platform and following• Table selection• (Not) Planning for success

Platform and Following

All over the place

Do it on your own

• Forums• Twitter/instagram/blogs/fb• “Build Authority”

• If nothing else, see what drives engagement when you post on fb!

Planning for success

2011 2012 20130

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2011 2012 2013 2014 2015 20160

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Revenue Proj (000)Revenue (000)

• Cash conversion cycle• Marketing focus (CLV vs. one-shot)• Profitability

• Think beyond “prove the business model”• Understand and anticipate your growth• “There’s always money out there”… but

where?

Plan for success

Table selection

• “Table selection is the most important decision you can make

• It’s okay to switch tables if you discover it’s too hard to win at your table “

Tony Hsieh

25% Margin After ShippingPayment in full due -25 daysStocked in MY warehouse

VS

80% margin after shippingStocked, but at 80%, who cares?

You get to pick your table!

• Platform and following– Learn the social platforms– Learn to drive engagement– Brand from day 1

• Planning for success– Plan for success– Think about the ramifications of your business model

• Table selection– Pick a table where you want to sit!– Look at winners and learn from them

Takeaways

@petekellericaruspete@gmail

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