Free (Libre and Gratis)!New opportunities to compete

Free, Libre. An idea, a creation or invention may be distributed freely so that others

can benefit, protecting the efforts of its creator through a patent, i.e.

Free, Gratis. A growing community think real Free (libre and gratis) encourages innovation, making easier to others to remix, smash up… build on the work of others Pict

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New competitive business models based on “Gratis & Libre” In OS industry, business is on services, not on proprietary licenses

Google… is a world class reference

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Success

Cost of copying and distributing information over Internet is almost zero. The creation effort and the intangible value must be protected

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Models such as iTunes provide greater return to authors than traditional ones based on distribution of CDs

Never in the history of mankind, factors of production had been so abundant. We have to think about competitive business models based on abundance of:

processing capacity, storage and bandwidth

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The Web has became the land of the free, not because of ideology, but because of economics. Price has fallen to the marginal cost, and the marginal cost of everything online is close enough to zero that it pays to round down

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On one hand, information want to be expensive, because it’s so valuable. The right information in the right place just changes your life. In the other, information wants to be free, because the cost of getting out is getting lower and lower all the time The Brand paradox

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Virtual communities. 1% of its members are the major contributors (1% of Wikipedia is an army)

Mavens: experts who enjoy sharing knowledge. Why?: To keep the Community vitaly alive Developement and self-realization Peer Support

Many benefits (are hired for their expertise) and non monetary earnings of very high value in our economy:

Reputation and Attention

what’s on it for them?

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2008. avanzalis knowledge associates. Creative Commons. Author:

Jose Carlos Ramos jcramos@avanzalis.com

Most of the pictures and compositions obtained from StockExpert, Fliker and others

You are free: to Share — to copy, distribute and transmit the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Attribute this work: Avanzalis Knowledge Associates (www.avanzalis.com) Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one.

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