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Yann G

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yann enjeux et opportunités du Web social en 2013

> dîner-débat du club des partenaires IT

Paris, 30 janvier 2012

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http://oran.ge/slides

2 publications en 2011

> http://precommerce.com > http://amonboss.com

cc - by/nc/sa © 2013 – Orange – web, digital & social media

sortie prévue : mi … 2013

http://amonboss.com

cc - by/nc/sa © 2013 – Orange – web, digital & social media

éléments de stratégie digitale

under the radar functional preferred sensitive

characteristics

little or no buzzeither it works

or fix it!conversations

heath, safety, children

tactics do something different

community management (forums/social

media)

nurture community

(ies)reassure

4 types of brands (Synthesio)

Hervé Kabla & Yann Gourvennec : Social Media Taught to my boss, 2011

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thank you

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interact with us online

@orangehttp://www.facebook.com/orange

http://live.orange.com

http://slideshare.net/orange

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