CRIMSON MARKETINGMarch 8, 2013

*According to GlobalWebIndex

Notice that qualifier: “active” users -- it is a measure of the number of people actively participating on Google+

(Twitter, LinkedIn, YouTube, Pinterest, Tumblr)

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Active Users

On Google+, you and your brand can do research on the person who has circled you, circle them back, and (most importantly) add that person to unique circles based on how that person fits into your brand’s target market.

This creates a better and more valuable communication channel

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Circlecentric Marketing

o Can now notify and email that contact

o Can now engage on their content

o Can put them into public communities

o Put them into private communities, private events, private hangouts

o Private posts

o Exclusive offers

o Increased 1-1 engagement

Posting to Google+ using your authorship* profile makes it much more likely to increase SEO because of Google’s tight integration

with their search engine

*For more information on Google ‘authorship,’ follow the link

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Organic search results

o Authorship great for thought leaders, bloggers, and others representing your brand

o Ripples let you find your influencers and engage with them

o Sharing links amongst one another improves search results

Google+ is Google, and their integration across its entire platform will go deeper and become stronger

Wallet, Mail, Maps, Andriod, Chrome, Play, Drive

This strategy allows them to provide even more relevant search results, thus making advertising much more valuable on the search engine

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Long-term Vision

o Many entry points

o Many integration points

o Google+ integration with advertising improves click-through rates

o Their investment will only increase

o Think of Google+ as your best opportunity for SEO optimization

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Thank You!

Glenn Gowwww.crimson-consulting.com650.429.0334