Hello, my name is Ralph Talmontand I communicate for a living.

@ralphtalmont

Communication is the single most important skill you need

in order to succeed as an entrepreneur.

@ralphtalmont

Good product, dynamic management,financial prudence, visionary ideas,

good coffee, comfortable chairs...

@ralphtalmont

These are axiomatic. They are the baseline.Your success actually depends

on your ability to communicate.

Public speaking is not the same as speaking in public.

@ralphtalmont

Public speaking is a disciplineof communication which merely

uses the technology of speech.

@ralphtalmont

Pitching is to public speaking, as tabasco is to hot curry sauce.

@ralphtalmont

“Just the essentials.”

We pitch for one of two reasons:1. to get feedback and input

2. to attract people who can help

@ralphtalmont

Message

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StructureStory

What is missing from your pitch,will not be “filled in” by the listeners.

@ralphtalmont

Take them by the handand lead them down the path

you wish them to go

@ralphtalmont

1. Write your pitch out in long form2. Edit, craft, re-write and polish it

3. Bounce it off people who care to help4. Re-edit, crystallise, focus

5. Practice it6. Repeat.

@ralphtalmont

What doesn’t add to your pitch,takes away from it.

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Slides make good friends.

@ralphtalmont

But they make enemies much faster and a lot easier.

Presenting = design + content + performance

@ralphtalmont

Authenticity beats polish.

@ralphtalmont

Polish beats disorganisation.Focus, practice, authenticity and polish

beat everything.

The 6 p’s of public speaking:Proper preparation

prevents piss-poor performance

@ralphtalmont

Questions to be answeredbefore you are ready to pitch

properly, every time you do it...

@ralphtalmont

Q1 : Who is listening?

@ralphtalmont

Q2 : What do they want to hear?

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Q3 : Why would they even bother stopping to listen to you?

@ralphtalmont

Q4 : What is the one thing you want them to remember?

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Q5 : Why do you want them to remember it?

@ralphtalmont

Q6 : Who is the decision-maker in the room?

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Q7 : What is the one result you can feasiblyhope to achieve from this pitch?

@ralphtalmont

Slow down.Breathe. (Yawn before a pitch.)

Focus on a few people in the audience.Get personal.

Smile.

@ralphtalmont

Now, go get ‘em!

@ralphtalmont