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Needless to say, China online luxury market is a gourmet pie. Albeit with its current stranded issue to solve, it never stops people making ventures to taste a slice, now this time including a move from UK luxury e-retailer Net-a-Porter. On March 1st, Net-a Porter confirmed its acquisition of a HongKong background high-fashion online mall, Shouke.com. The financial terms of the deal have not been revealed so far. Then the site was magically transformed into the Chinese version of the company’s discount couture outlet, and officially launched on March 20th, as TheOutnet.cn. It offers, like Outnet other international locations, seasonal discounts on fashion items from many designer brands such as Alexander McQueen, Burberry, and Jil Sander etc. Other focuses in this issue: - Most committed and socialized online shoppers are in China - Suning, the next 360buy in line? - Dangdang struggles to survive from the chilly winter - Tencent’s consolidate efforts towards e-Commerce This report is issued by L'Atelier BNP Paribas www.atelier.net
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e-Commerce Insider I April
Foreign luxury retailer eyeing on entry into China
Article from e-Commerce Insider, the monthly report monitoring market trends in China
Foreign luxury retailers footprint in China
2011
2012
In Sep 2011, Yoox, Italian internet luxury retailing partner for leading fashion & design brands, launched its multi-brands online boutique in China In March 2012, Neiman Marcus
invested USD28 million Glamour-sales.com.cn. It might launch its own online website in the immediate future
On March 20th, Net-a Porter launched TheOutnet.cn.
It offers, like Outnet other international locations, seasonal discounts on fashion items from many designer brands such as Alexander McQueen, Burberry, and Jil Sander etc.
Brands & Retailers Strategy Updates
Up-To-Date Market Data – List of graphs & charts on e-commerce
Cross countries comparison for online shopping frequencies Cross countries comparison for online shoppers following
social media Foreign luxury retailers footprint in China
The transformation from Shouke to Theoutnet
China e-commerce frontline battle among key players
Table analysis for Dangdang newly strategic movements
History of Tecent’s e-commerce efforts
Tencent investment in e-commerce in 2011
What else are within e-Commerce Insider this month?
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Internet
B2C Market
Topics covered in this report
Online Luxury
Social Commerc
e
Internet company insights
360buy.com Rakuten.cn
51buy.com Shangpin.com
Dangdang.com Shouke.com
eLong.com Suning.com
Ftuan.com thecorner.com
Ganji.com TheOutnet.cn
Gaopeng.com Tmall.comGlamour-sales.com.cn Shouke.com
Gome.com Suning.com
Paipai.com thecorner.com
Online Shopping
Social Media
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