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FINSHORE MANAGEMENT SERVICES LIMITED
- STRATEGIC MANAGEMENT CONSULTANCY
Creating Enterprise. Managing Values.
A PROFILE
One Stop Solution for Financial Services of Corporates & MSME
STRATEGIC FINANCIAL SOLUTIONS
A SEBI REGISTERED CATEGORY 1 MERCHANT BANKER
Why FINSHORE ?
One Stop Solution for Financial Services of all Corporates & MSME.
Provide cutting edge financial services with tailor made solutions for the core sectors: steel, power, coke and infrastructure and allied services.
Excellent relationship with large number of banks and financial institutions and private equity investors.
Credible track record in closing financial deals.
Strengths
Professionally Managed Board
Expanding Clientele Base across India
Trusted name in the Domain and executed credible projects
• Incorporated on 14th November, 2011 as a Private Limited Company. Subsequently, in April 2012 converted into a Public Limited Company.
• Registered office at Kolkata and have presence at Chennai and Mumbai.
• Offers services in the areas of:– Merchant banking– Project Consultancy– Financial Restructuring– Venture Financing & Private Equity– Other Advisory Services
• Focus areas: – Project management – Debt syndication – Business Planning– Financial Advisory – Legal advisory – Tax planning.
A PUBLIC LIMITED COMPANY SINCE 2012
Our Offerings:-
NSE/BSE Main Board Listing, SME platform Listing on NSE/BSE
Follow on Public offer
Rights Offer
Open Offer
Pre-IPO / QIP Placement
Debt Syndication
Private Equity
Corporate Advisory Services
FMSL offers specialized services in activities pertaining to capital markets and investment banking.
OFFERING SPECIALIZED SERVICES
AREAS OF SPECIALISATION
Feasibility Studies
Acquisition/Alliances
Project Conceptualization
IPO/ Listing
Rights/ Open OffersPrivate Equity
Valuations
ProjectMarketing
Business Restructuring
Creating Enterprise. Managing Values.
We have assisted and have prepared the Techno Economic Viability Report, Feasibility study and detailed appraisal for several entities and have rendered value added services in the form of TEV and feasibility study in sectors like -
• Hotel and Hospitality industry• Real Estate and construction• Coal and Coke • Iron & Steel • Industrial Gases• Gold Manufacturing• Agro Sector • Logistics• Jute Processing• Multi-Purpose Cold storage• Tea Industry• Diary and Diary Products• Education• Exports
KEY ACHIEVEMENTS
Maximizing Return on Marketing Investment
STRATEGIC MARKETING SOLUTIONS
Text
Text
BRAND SOLUTIONS
DIGITAL MARKETING
PUBLIC RELATIONS
Brands cannot survive in the long term if they lose relevance to target consumer segments not being aligned to needs in the Road Ahead. Finshore
Management Services Ltd. helps to extend brand life cycles leveraging emerging digital media platforms along with conventional media…
THREE FOCUS AREAS
How do consumers think?How do we build brands?
THE FINSHORE WAY
STRATEGIC PLANNING TOOLS
Business Focus / Problem Identification High Value Ideas
Strategic Response Creative Stimulus (positioning) (proposition)
Transaction Analysis /
Channel PlanningActivation
Growth Grid
Mastermind
Path2Purchase
Radar
who’s most important to us & why?
sources of future business growth (occasions / consumers)
focus on the right consumer attitude
how & when do people make choices?
Transaction analysis / purchase ‘funnel’ to spot moments of consumer acquisition & loss
strategic options / market map expressed as consumer talk
Path2Purchase
where, when why are they most receptive?
marry P2P and RX to allocate channel investment (paid for, free, owned, user-generated)
(quant - MAP / romi)
Encounters
Decoder
Creative ID
using the idea, what can we do?
channel selection strategy (right 36’) based on consumer benefit / response (RX) & then generate creative tactics directed by HVI (explore emotional link with B.I.)
(quant - MAP / romi)
10 routes for better discussion of creative work
HVI summary
precise definition of HVI & its execution - the logline
Change Agent
Response RX
Satellites
Basic Instinct
Archetypes
Slip-stream
what do we need to change?
M.I.C.E.
7 roles for communications stated as consumer response
what idea might encourage that change?
define / map core values of brand, category, future
explore 16 emotional consumer motivations
explore 12 DNA character types and relate to brand change, rescue, movement
trend to leverage (M.I.T.E), and those to avoid
Intro
Logic Link
what idea might encourage that change?
9 creative ways to talk about brand credentials comparatively and then generate differentiating tactical ideas
HVI summary
organizes input from previous tools to ‘ladder’ up to a HVI
BrandNext– Build future-ready Brands
AdNext– Maximize Brand Monetization
DigitalNext– Leverage Digital media for Business Growth
PROPRIETARY MODELS
BRANDNEXT
• Brand Stock: Audits the environment & the brand, while estimating the market size, and arrives at the Brand Soul relevant to them.
• Brand Prospect: Determines the core human need that the brand will satisfy in the audiences’ life and thus creates a unique and relevant brand appeal across the entire brand portfolio.
BRAND VITALITY TOOL
EnviroAuditThe market & alternative choices as seen by the consumer
Brand BenefitsThe differentiating functional, emotional & sensory benefits that motivate purchase
Convincing ReasonsProof that substantiates the benefits/ brand experience
Brand PersonaWhat the brand stands for & believes in. It’s personality
Brand DifferentiatorThe single most compelling & competitive reason for the target consumer to choose the brand
BrandSoulThe distillation of the brand into a core idea or promise
InsightThe penetrating understanding that hooks our brand into consumer's needs & wants. Raison d’etre of the brand.
ConsumerCVThe person & situation for which the brand is always the best choice; behavioral archetypes and their need satiation drivers
BRAND STOCK
• Starts where Brand Stock ends
• Brand Prospect defines what kind of a human need should your brand satisfy?
– By identifying what role should the brand play in consumers’ lives and need-states
BRAND PROSPECT
• Universal Human Needs Brand Types
• Doing: “What’s the best way?” POWER• Being: “Who am I?” IDENTITY• Becoming: “I want to be better” EXPLORER• Belonging: “I want to belong…” COMMUNITY
BRAND PROSPECT
I Brand Problem resolvedPower Brand + =
I BrandIdentity Brand =
I Brand IExplorer Brand + =
BrandCommunity Brand I
BRAND PROSPECT
Emotion
Literal
Rationa
l
Explorer/ To BECOME
- Earn Addicts
Community/ To BELONG
- Be relevant to the generation
Power/ To DO
- Earn Trust
Identity/ To BE
- Have a badge appeal
Symbolic
BRAND PROSPECT
Emotion
Literal
Rational
Explorer/ To BECOME
- CNBC / Google
Community/ To BELONG
- Uber / Facebook
Power/ To DO
- Lux / Amazon
Identity/ To BE
- The Economist / Apple
Symbolic
BRAND PROSPECT
• Satisfies the universal human need of Doing
• Stages in setting up a Power Brand
– Introduction: Problem Solution Specialization– Elaboration: Problem Solution Generalization– Fortification: Varianting Problem Solution Generalization
POWER BRAND
• Satisfies the universal human need of Belonging
• Stages in setting up a Community Brand
– Introduction: Enhance distribution to ease access– Elaboration: Benefit Augmentation – Fortification: Dissonance Management
COMMUNITY BRAND
• Satisfies the universal human need of Being
• Stages in setting up a Identity Brand
– Introduction: Reference Group Ego enhancement– Elaboration: Market Shielding– Fortification: Image Building
IDENTITY BRAND
• Satisfies the universal human need of Becoming
• Stages in setting up a Explorer Brand
– Introduction: Increasing mass relevance– Elaboration: Market enhancement – Fortification: Market switching
EXPLORER BRAND
ADNEXTMarketing Investment Optimizer
Achieve target
Awareness at minimal
Investment
Identify relevant media vehicles
Awareness Planning
Marketing Investmen
t Optimizati
on
Path2Purchase Analysis
Minimize Attrition
Maximize Sales from Awareness
ADNEXT SOLUTIONS
Mar
ket
Shar
e by
Re
venu
e
Market Share by Volume L H
H
LSocialistic Brand
Democratic Brand
Welfare Brand
Nurture Grow
HarvestSustain
Dictatorial Brand
Matrix to vary for each Consumer Segment
BRAND STATUS IDENTIFIER MATRIX
Path2Purchase Analysis
Performance Matrix– Brand‘s largest
advertiser segment?
Awareness Planning– How to generate target
awareness with minimal spend ?
Media Relevance Index– How to minimize wastage in
media spend ?
Base AwarenessDecay Rate Awareness Index
THE ADNEXT WAY
Decay Rate
Base Awareness
Higher Frequency
Reach Booster
Higher Frequency
Reach Booster
MaintenanceCreative
Media usage L
H
H L
MEDIA STRATEGY MATRIX
Path2Purchase Analysis
“I think I need……” “I just got a new……”
Put yourself in the consumer’s shoes. How do you get from A to B?
A B
HOW TO DO IT: SIMPLY PUT
Realization Investigation Involvement Acquisition Consumption Confirmation Conversation (internal) (external)
The journey of a consumer to purchase the brand
“I think I need……” “I just got a new……”
RecruitmentBring these newConsumers into the decision
AttritionPrevent these Consumers from leaving it
Who decides and does what, when and why?
Key role for communication, consumer experiences and interactions
HOW CONSUMERS MAKE DECISIONS
DIGITALNEXTLeverage Digital Media for Growth
DigitalNext
Identifies Target
Audience’s Key Human Needs
Customized Digital
ContentPromotion Strategy
Identifies Audience
Touch point Affinity
Content Re-purpose
Strategy
DigitalTouch point
Revenue Estimator
Digital Interface
LengthEnabling audiences to consume content: WHEN They Want
BreadthEnabling audiences to access content: WHERE They Want
DepthEnabling audiences to experience content: HOW They Want
Video on Demand
Broadcast
Internet
Wireless
Events
Electronic GamesScreen Savers
DVD
VHS
Ring Tones
LEGHTH OF DIGITIZATION
Content across Media Channels & Formats Serves Customers on any Platform Delivering Content to Dynamics of Medium
TV
Terrestrial Television
Social MediaDTHCable& IPTV
Mobile & PCTV
You Tube
Broadband
ADSL
Wi-Fi
WIMAX
BREADTH OF DIGITIZATION
VHS/ DVD purchase
VHS/ DVD rental
Box Office
Products
IPTV/ Radio
VOD
Mobile Preview & Ordering
On-line Content WarehousingSubscription Services
Full Interactivity
Mobile Chats, Blogs
Services
Repackaging & Marketing Content as Product & Services Focus on Serving long term Customer Needs New Sales & Revenue Models
DEPTH OF DIGITIZATION
DC INDUSTRIAL PLANT SERVICES PVT. LTD.
SHREE METALICKS LIMITED TANNEX POWER LTD
INDO –POWER PROJECTD.C. PAUL & SONS MAKAIBARI TEA & TRADING PVT LTD
ASIAN TEA AND EXPORTS LIMITED
HALDIRAM BHUJIAWALA LIMITED
AMBO GROUP OF COMPANIES
SHREE LAKSHMI COTSYN
KEY CLIENTS
REAL ESTATES
D.C. PAUL & SONS
PAULSON GROUP OF HOTELS
AGRO SECTOR
MAKAIBARI TEA
AMBO GROUP OF COMPANIES
EDUCATION
NSHM
OTHERS
SHREE LAKSHMI COTSYN
CORE SECTOR
DC INDUSTRIAL PLANT SERVICES PVT. LTD.
WELLMAN CARBO METALICKS INDIA LTD.
SHREE METALICKS LIMITED
EURO ADVANCE BUILDING TECHNOLOGY SYSTEM PVT LTD.
TANNEX POWER
INDO –POWER PROJECT
SIMPLEX PROJECTS LIMITED
CLIENTS BY SECTORS
• A Chartered Accountant in the Corporate set-up for over two decades. Have strong business and team management experience. Was associated as Vice President and Eastern Zonal Head at Karvy Investor Services Limited for about 15 years. Has expertise in Merchant Banking & Corporate Finance (Public Issue and Private Placements), Retail Marketing of Financial Products. Prior to Karvy, has been associated with SMIFS Capital Markets Ltd. as Assistant Vice President and handled Public/Rights issues.
• E-mail – [email protected] Mob.: 9830052358
Alok Chaturvedi- Managing Director
BOARD OF DIRECTORS
• A Masters in Commerce, he has worked through various functions of finance and business development for more than 24 years in fund management and investment banking; he has led teams in several pioneering financial services companies.
• He has advised and handled various equity deals, debt syndications, mergers and acquisitions, restructurings and advisory services for corporates from varied industries and sectors. His forte lies in providing strategic guidance and oversight, approving management’s business plans and ensuring ethical behavior and compliance with the organizational code of conduct.
• E-mail – [email protected] Mob.: 9831024434
Lakshman Srinivasan- Director
Suvobrata Ganguly- Independent Director
• A graduate with honours from St. Xavier’s College, Kolkata, he is a prolific writer. He has been engaged with the media in various capacities. He has written extensively in finance and business newspapers apart from doing stints in the electronic media. He is an acknowledged expert in corporate communications having handled both national and international brands.
• A Bachelor in Commerce from St. Xavier’s College, Kolkata having more than eleven years experience in National Stock Exchange as Operations and Compliance Manager. He was in charge of looking after the entire inspection and investigation of corporate members of the exchange for compliance pertaining to Books and operations of the Capital Market, Futures and Option Segment. His forte lies in handling of Risk Analysis, Clearing activities and Investor grievances.
Srinivasan Ramakrishna Iyengar- Whole Time Director
BOARD OF DIRECTORS
• Has an more than three decades experience in financial services industry. Empanelled as an advocate of UCO Bank, SBI and Steel Authority of India, he is also an arbitrator with the Mediation & Conciliation Committee. He has been for the special forensic legal audit of SBI. He has the in-depth knowledge of both drafting and vetting of various commercial contracts at national and international level. Well versed with SEBI guidelines and stock exchange rules and regulations, he is an advisor and on the panel of various public and private entities. Appeared for SAIL in various courts of Jharkhand, Maharashtra, West Bengal and Bihar and represented SAIL in various arbitration proceedings. Handled several assignments under SARFAESI Act and Compromise Settlements on behalf of the banks.
S V Ramani- FCA, FCS, LLB, MICA (Arbitrator)
• With over three decades of experience in engineering in companies like M/s Garden Reach Shipbuilders and Engineers Ltd., currently he empanelled with several banks and is into valuation of Plant and Machinery for corporates. He is an empanelled valuer and Chartered Engineer of SBI, UBI , BOI and non banking financial institution like L&T Finance Ltd. etc. Recently he is associated and working closely with M/S. Rahw Infratec Ltd., M/S. Rashmi Ispat Ltd., M/S. Lalwani Ferroalloys Ltd., M/S. Unisavo Paper Mills Ltd., M/S. Holdia Steel Ltd. etc.
Shyama Pada Nandi- BME, FIE, MISTE, FIV, C.Engg., Chartered Engineer(Mech), Govt. Registered Valuer (Plant & Machinery)
OTHER ADVISORS
• NK Haribabu, Chartered Accountant•
A Chartered Accountant with more than thirty five years of experience in financial services specifically investment banking. He has rich experience in the filed of banking and during his tenure in Punjab National Bank, he has handled several projects as well as corporate finance activity successfully. He has overseen innumerable transactions in issue management, private placements and corporate advisory for clients from varied industries and sectors while he was associated with PNB Capital Services .
• Rachana Hingar, Company SecretaryA Company Secretary and LLB, she has an in-depth experience of more than eight years in secretarial matters, FEMA and Other Corporate Compliances. She has handled and is well versed with IPOs and related compliances and knowledge of both drafting and vetting of various corporate and legal documents.
• Subir Dasgupta- Finance & AccountsA Bachelor in Commerce, he has an experience of 15 years in Accounts, Auditing and Taxation.
KEY PERSONNEL
MANAGEMENT CONSULTANTS
An Economics (Hons.) graduate from Calcutta University and MBA (Marketing) from IISW&BM, Kolkata with more than 17 years experience, Niladri has worked in 3 broad domains in Marketing - Brand Management, Media Planning & Marketing Analytics - with organizations like GE, ABP, JWT, Mindshare and Lowe Lintas.
Niladri received Diamond Award for his contribution to high impact Marketing Analytics projects in American, European & Asian markets in GE.
He also led strategic communications planning in JWT & Mindshare and served as Brand Head for Anandabazar Patrika and launched Classifieds umbrella brand ‘One Stop Classified’ for ABP group publications.
Niladri leads Brand Solutions & Digital Marketing in FMSL.
NILADRI BANERJEE
An Economics graduate with 17 years experience in journalism, Arup has worked with leading media brands like The Statesman, Eenadu TV and Tara Bangla. He was member of the founding team in ETV Bangla.
Arup has extensive experience in political reporting in West Bengal. He specializes in investigative journalism in political domain and won the award from Rajasthan Patrika for Best Journalist from West Bengal for his stories on Nandigram genocide.
Arup leads Public Relations in FMSL.
ARUP KALI
Registered Office:227, AJC Bose Road, Anandlok, 2nd Floor, Block A,Room-207, Kolkata-700 020Phone:033 2289 5101E.mail: [email protected]: www.finshoregroup.com
Chennai Office:Kothari Buildings 4th Floor, 114, M.G. Road,Nungambakkam,Chennai-600034. TN, India.Ph : +91 44 28331956 / 57 / 58 / 59Fax : +91 44 28330208
Mumbai Office:603, “Keshava”, 6th Floor,Bandra - Kurla Complex, Bandra (E),Mumbai - 400 051. (Maharastra)Ph: +91 22 26590125
CONTACT DETAILS
Creating Enterprise. Managing Values.
