Flett Consulting

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  • 1. www.twitter.com/IAmSimonDellwww.facebook.com/SimonDellwww.slideshare.net/SimonDell

2. Director of TwoCents Group Branding Graphic Design Marketing Consultancy Advertising Campaigns Social Media Digital Focus on: SMEsWrite for Marketing MagazineBackground Lion Nathan, Heineken Consumer behaviour FMCG goods Retail Promotions Social networking 3. You can buy attention (advertising);you can beg for attention from the media (PR).You can bug people one at a time to get attention(sales).Or you can earn attention by creatingsomething interesting and valuableand then publishing it online for free.David Meerman Scott 4. Social vs. Traditional vs.One-wayInteractive 2,000 to 3,000 messages a day One or two messages 5. What is Social Media? Accessible. Scalable. Interactive. Usability. Recency. 6. What is Social Media? Facebook BlogsGoogleSocialLinkedIn+Media YouTubTwitter e 7. Social Media Illusions Its free. Build it and they will come. My customers want to engage with my business I dont have a message. Just for kids. Its the answer to my business woes. It can stand on its own as a communication tool. Fool-proof. 8. Important Facts About Social Media 10million+ Australian users on Facebook 190 million Tweets per day Flickr hosts 5 billion images Wikipedia hosts 17 million articles Google+ has 25 million users already 2.5million websites integrated withFacebook 30 billion pieces of content is shared viaFacebook every day 490 million users visit YouTube everymonth 9. People Trust Their Friends 10. New entrant! 11. Were Doing It Wrong! 2 of 10 SMEs have a social media presence 37% of female business operators have implemented socialmedia activities, vs. 16% of males Those with social media presence, only 1 in 4 monitors it everyday, 1 in 4 just once a week. 5% say they never provide updates 48% believe social media has had no impact on their business. 5% SMEs developed a mobile-specific siteBUT 82% of 30- to 39-year-olds use social media, 47% of 40- to 49-year-olds and 45% of 50- to 64-year-olds half of Australians in their forties connect via mobile and a thirdof those in their 50s 12% of consumers purchasing online have made purchasesusing a mobile. 12. Top TipsUse TechnologyVideo Content BrandingPlatforms Connect Measure 13. TECHNOLOGY 14. Mobile phone is the greatest piece of persuasive technology of all time.Location-specificContextualTimelyImmediate 15. In 2009 29% of all mobile phone usersAccessed browser-based content (Yankee Group) 16. NOW5 billion mobile phones in use(BBC) 17. By 2012There will be as many connected mobile phones, as there are people.(PhoneCount) 18. By 201550% of the worldwill have an internet connection.(AMD) 19. By 2020 Internet of THINGSNumber of interconnected thingswill reach 50 billion:six per person (CISCO) 20. Whats Next? Internet of Things: 50 billion thing: six per person 2015: 91% of all internet data will be video The Cloud Next Net: internet speed has improved 170,000 timessince 1990; next 10 years is expected to increasespeed of 10 million times. Solar power 25 super solar sites, each 36squaremiles could fulfill entire global power needs. 3 years tocomplete. 3D Printing Virtual humans; IBMs Blue Brain project Humans entering self-designed evolution 21. Augmented RealityA live direct or a indirect view of a physical, real-world environment whose elements are augmented by computer- generated sensory input, such as sound or graphics. 22. VIDEO 23. The End of TV?2015 24. YouTube Owned by Google; bought for $1.65 billion Ten minute and 2Gig limit on videos; partneraccounts can get more 103 million monthly UNIQUE visitors in May 2010 24 hours of video uploaded every minute 1.12 hours per month spent on YouTube everymonth 5.8 billion videos streamed in June 2010 in US; 2billion videos viewed PER DAY worldwide 47% of the global internet population visitedYouTube in April 2010Ways to engage Creating your own channel; commenting on videos Share, embed videos; create content 25. Instructional Video WebinarsWecome VideoPersonableVideo testimonialsSuccess storiesProduct demosProduct reviewsTraining Commercials Viral video 26. 10.3 million players worldwide 27. 30 million players worldwide 28. CONTENT 29. CASESTUDYGreat description ofcompanyPhilosophy on Info pageAppealing use of photo ofthe dayKeeps customers returningthrough mystery trips(surprise and delightelement) and an interactivegameCreates customercommunity on Meet Otherspage 30. Content Constant repetition will KILL yourfollowers Relevant to current events Be Creative If you cant be creative, EMPLOYsomeone to be creative for you 31. BRANDING 32. How Many Fans &Followers Should I Have?Quality over quantityAim is to build VALUABLE relationships,not just relationshipsIts more difficult to unsubscribe from arelationship.David AlmanoIf you focus on numbers,youre missing the point. 33. Complaints How do you normallydeal with complaints? You CAN deletenegative feedback BUT take opportunity toapologise& address inpublic We ACCEPT falibility 34. CROSSPLATFORMS 35. LinkedIn Formed in May 2003, based in California 100 million members+ as of March 2011 One new member every second 50% of members outside the US 2 million members in Australia 7,840,000 shares of common stock at aprice to the public of $45.00 Executives from all Fortune 500companies are members on LinkedIn 2 million companies have LinkedIn pages Social Networking for Business 36. Twitter 100 million active users every month 50 million users every day 9th busiest website in the world $140 million revenue Processes 1.6billion searches a day Valued at $7.8billion Revolutions organised via Twitter: Egypt, Tunisia, Iran Electionprotests, Moldova Civil unrest Steve Jobs death brought Twitter down 37. Google + 38. CONNECT 39. Places Control your business profile Geo-location Develop offers Smartphone required Find out where your friends are Share experiences 40. Deals Offer deals across multiple locations Control centrally Individual deals Loyalty deals Friend deal Charity deal 41. MEASURE 42. Measuring InvestmentQualitative Data:the opinions.Quantitative Data: the numbers.ROI: the return. 43. ROI 44. Top Tips Have a Plan! Set Objectives! Know Your Message Stay On BrandBIG QUESTION: Help People Find You Constant & Relevant Communication How often do I post? Get Everyone Involved Listen! And Reply! A vocal minority, but an aural majority Be a Resource Develop Tabs