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We have succeeded at not being just a social media company, not even just a digital marketing company, but a full-fledged, whole-n-soul, the whole-9-yards, 360-degree, two-point-oh, we-like-numbers-marketing-4S-company. Talk to us...
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DIGITAL & SOCIAL MEDIA MARKETING
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.2
In This Presentation
• Flarepath Overview: End-to-end Digital
• Value Proposition: Customized Digital Solutions to engage with customers and prospects
• Service Offering
• Notable Portfolio: List of Clients and Partners
• Sample Success Stories
• Creative Showcase
• Management Team
• Contact Information
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.3
Flarepath Overview
• Flarepath is a Digital and Social Media solutions company
• Official Facebook Media Partner
• 4 offices across Mumbai, Bangalore and Cupertino
• We work with Global brands, directly and thru their agencies as partners
• We share strategic relationship with a premier Marketing Knowledge provider in the US
• Part of Nexsales Solutions, a Sales & Marketing 2.0 firm focused on a B2B practice with Fortune 1000 clients
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.4
End-to-end Digital Solutions
• Social media content & marketing solutions (Web, Blogs, LinkedIn, Twitter, Facebook, Google+)
• Premium & marketplace Facebook Media
• Digital Media planning and buying
• Mobile and web applications
• Web design & development
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.5
Diverse And Global Experience
• Senior management team with:
– 100+ man-years of experience Media, Marketing, Advertising & Consulting
– Strategic brand building and management
– Branded content strategy and production
– B2B sales and marketing
– Financial services including insurance and mortgages
– Lifestyle and entertainment
– Premium and super-premium brands
6
FLAREPATH VALUE PROPOSITION
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.7
Customized Digital And Social Media Solutions
We identify your target audience, track their online presence and connect withthem to build a long-term relationship that translates to measurable results.
DISCOVERY CONVERSATION NURTURING
• Web Development
• Search Engine
Optimization
• Search Engine Marketing
• Social media platforms
• Blogs
• Forums & Communities
• Advocacy
• Social media platforms
• Podcasts, screencasts
• White papers & ‘expert’
content
Prospects
You
Competitors
engage qualifyneed convert
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.8
The Flarepath Advantage
• All our clients deeply benefit from:
– Strategic and creative marketing solutions that impact their business
– Content-driven solutions to engage prospects and customers
– Technology-led solutions to leverage the most out of the digital platforms
– Access to a young and dynamic team of digital natives who understand new and relevant social media platforms
– Analytics and technology that helps measure campaign success
9
FLAREPATH SERVICE OFFERING
Skill Internal External
Social Media
Social Media Strategy
Reputation Management & Tracking
Community Management
Influencer Advocacy
Liveblogging/Tweeting
Social Media Profile Management
Media & Optimization
Facebook Advertising
Media Planning
Media Buying
Content Seeding
SEO
We are an Official Facebook Media Partner
Complete Partial
Skill Internal External
Development
Social Applications
Mobile Applications
Website Applications
Website Development
Content
Video Content Creation
Multi-Lingual Content Creation
Content Curation/Scraping
Blog Management
A Satisfied Customer Base
PARTNERS
SMM CLIENTS
MEDIA CLIENTS
TAIWAN INDIATRADE ASSOCIATION
13
QUANTITATIVE RESULTS
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.14
Community Building through Facebook Media Ads
ClientCommunity Growth (No. of Facebook Fans)
Campaign Duration
Smirnoff 250,000 3 Month
Movies Now 500,000 5 Month
Zee Trendz 40,000 15 Days
Zee Khana Khazana 40,000 15 Days
Channel [V] 500,000 Views (Website) 1 Month
Star Plus (Masterchef) 100,000 5 Days
IDBI 1,50,000 1 Month
Airtel 50,000 2 Days
Sony Music 75,000 20 Days
Captain Morgan 50,000 2 Month
Lifecell 50,000 1 Month
ET Now 100,000 1 Month
Johnnie Walker 100,000 2 Month
25MMACTIVE USERS IN INDIA
Target
Optimize
Advertise
Measure
Demographics
Interests
Behavioral
Cost per Acquisition
Clicks
Conversions
Sponsored Stories
Marketplace Ads
Premium Ads
Off-site Clicks
On Page Conversion
Application / Game Installs
We Are An Official Facebook Ads Partner
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.16
Community Building Through Social Media Marketing
Client Community Growth (No. of Facebook Fans)
Diesel 300,000
Timberland 20,000
Tron Legacy (Movie) - Walt Disney 13,964
Zee Cafe 112,056
Zee Studio 100,000
Movies Now 500,019
NH7 81,604
Force (Movie) - Fox Star 84,471
Don 2 (Movie) 294,819
17
SUCCESS STORIES
India’s biggest music festival leverages digital solutions and innovative campaigns to generate buzz and sell tickets
18
Second year for the property, very small base to start with
Niche TG for the brand, required conversion to broader TG
Generating buzz and interaction to sell tickets digitally than regular on-ground distribution
Engaged influencers and consumers on Facebook and Twitter via innovative campaigns and conversations
Influencer outreach to amplify presence and buzz in the online space
Drove leads to their website to buy tickets for the festival
Sold out event, the only form of media used for sales was SMM
Interactive Twitter hash-tags trended nationally and world wide
Two of the main campaigns went viral i.e. Gone In November (Profile picture change) and Letter of leave (Corporate interaction activity)
PROBLEM SOLUTION RESULTS
Solutions Offered:Social Media, Content &
Innovation, Social Commerce
CASE STUDY: BACARDI NH7 WEEKENDER
India’s biggest music festival leverages digital solutions and innovative campaigns to generate buzz and sell tickets
Trending Topics on Twitter
Gone In November Campaign On Facebook
Leading global lifestyle brand leverages digital solutions to launch and generate buzz
20
The brand’s target audiences are a fragmented group
Brand DNA was unknown and undiscovered by the consumers
Not enough noise and buzz around the brand now being available in India
Engaged consumers on Facebook and Twitter via applications, contests and content
Influencer outreach to amplify presence and buzz in the online space
Drove footfalls to store via online tactics during sale event
Fastest growing & most engaged country on the global Facebook page
Application developed for campaign accessed by over 500K fans globally
Drove over 800 footfalls to the store via an online integrated campaign in 9 hours of sale period spanning over 3 days
National trending topic thrice on Twitter
PROBLEM SOLUTION RESULTS
Solutions Offered:Social Media, Content &
Innovation
CASE STUDY: DIESEL
Leading global lifestyle brand leverages digital solutions to launch and generate buzz
DIESEL India fanpage on Facebook
User interaction and engagement through Facebook app/game
Diesel India on Twitter
Engagement and community build on Twitter
Hollywood blockbuster leverages social media to build a strong community of fans
22
Hollywood blockbuster, well known to audiences in the US, releases with a low awareness of prequel and storyline relevance
Limited marketing time between start of campaign and release of movie
Finding the evangelists of the movie or similar movies
Focused high-quality conversations attracted the highest quality of fans of the franchise, which formed the core community
Influencer outreach to amplify presence and buzz in the online space
Ran viral contests on Facebook to generate buzz: approx 800K eyeballs at no extra cost
Better performance than ALL other benchmarked international TRON FB pages; over 12000 fans added
Tron Preview Night was the most spoken topic (was Trending) in Mumbai on Twitter
The Youtube channel breaking into the top 70 most-viewed channels in India
PROBLEM SOLUTION RESULTS
Solutions Offered:Social Media
CASE STUDY: TRON LEGACY
Hollywood blockbuster leverages social media to build a strong community of fans
Tron India Ticket Together Tab
Tron trending in locally on two different occasions
New York’s high fashion footwear brand creates Influencers at its India debut
High fashion American shoe brand with a very American philosophy looking for a connect in a competitive shoe market
Draw attention at the launch doing something different
Latched on to the existent Big Headed girl campaign by going onground shooting party pics and uploading them at the venue by enlarging a person’s head.
Influencer outreach to invite to party
Live posting of created images on Facebook page with Steve Madden branding and tagging party-goers
Partygoers saw pictures of themselves displayed on a screen at the party creating instant conversation
Influencers live tweeted the party creating buzz on Twitter
Further uploading and tagging led to many celebrity shares and interaction on Facebook
Influencers used these images as their profile pictures
PROBLEM SOLUTION RESULTS
Solutions Offered:Social Media, On
ground
CASE STUDY: STEVE MADDEN
New York’s high fashion footwear brand creates Influencers at its India debut
Steve Madden Launch Party Activity
National News wants to create brand affinity and engagement with youth demographic
Times Now wanted to reach out to the youth demographic where they were traditionally week
They created an on-air property called Youth Debates
The objective was to create Awareness online about the show, and then get a deeper involvement with the show in keeping with its spirit
Facebook page is the backbone of the campaign with additional support from Twitter
We go on ground to colleges and their hangouts, shoot one-minute videos of students giving their opinions on current topics such as terrorism, reservations, corruption etcUpload the videos on the Facebook page and encourage discussion
Received an overwhelming response. 12000 fans in 4 weeks. Collected 300 videos in 5 days at 15 colleges making 2400 connections
Obtained 8000 comments, averaging 8000 impressions per post with a feedback rate of 1.4% with over half-a-million view
PROBLEM SOLUTION RESULTS
Solutions Offered:Content, Social Media
CASE STUDY: TIMES NOW YOUTH DEBATES
National News wants to create brand affinity and engagement with youth demographic
800 User Generated Videos were uploaded and discussed upon
High Interaction on the posts
National chapter of a global technology/design conference drives registration and generates awareness
28
The conference organizers wished to reach out to key influencers and decision makers from various industries
Their audiences were fragmented, so reaching them was a challenge
Recruiting speakers and gathering recommendations via social media was a key objective
Leveraged various social media platforms like Twitter and LinkedIn to profile, indentify and connect with influencers
Leveraged social platforms to build high levels of engagement with potential customers via high quality content
The event was oversold within the first week of ticket sales
Recruited 2 key speakers for the event
Event was most talked about (Trending) topic on Twitter for over 2 hours during the event
PROBLEM SOLUTION RESULTS
Solutions Offered:Content, Social Media
CASE STUDY: TEDxGateway
29
CREATIVE SHOWCASE
Facebook Game: No Ordinary Family (TV Show)
A 4-in-1 game that showcases key superpowers of each of the characters of ‘No Ordinary Family’ , a show on Zee Café.
Seen here (left) is a puzzle game and (right) is a shooting game.
Over 120K game plays in 4 weeks of activity.
Facebook Game: Diesel Sneakers Campaign (Not made for running, made for kicking ass)
As part of their sneaker campaign, we developed a Facebook game that let users choose a friend and kick their ass.
The game was time at 47 seconds and leader board decided winners.
Over 800K asses were kicked in less than a month.
After its success in India, the game was migrated to Diesel international Facebook page.
Facebook Application: Green Turn for Zee Café
A Facebook Application that allows users to grow a virtual plant with the help of their friends, which in turn, causes a real actionable result – Zee Café sows a plant for them.
Over 3000 unique users participated in less than 3 weeks.
A total exposure of over 120K Facebook users.
33
MANAGEMENT TEAM
Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.34
Management team with an extensive global experience in sales, marketing & consulting
• Milap Shah, Founder & CEO
– 12 years of global management consulting and outsourcing experience
– Former Asia head – Global eProcure, founded operations and grew revenues 7X
– Consulting at Accenture: Deutsche Bank, Shell, BASF; built delivery center network
• Saurabh Kanwar, President Flarepath
– 14 years of brand development, communication, content and media experience across MTV, Walt Disney, JWT, Star – Channel [v]
– Part of teams that produced MTV Roadies, [v] Launch Pad, [v] Dare to Date, [v] Get Gorgeous
• Vicky Ganji, Head – Online Media Planning and Buying
– Team of 2 media planners/buyers
– Advertising media planning and buyers, digital behavioral architects & number crunchers
Let us help you reach and engage with your customers online
35
Kiran MakhijaManager – Business Development+91 97690 [email protected]
Ashwin DravidTeam Lead+91 96194 [email protected]
Mumbai
Bangalore