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We all know that the market research industry is in desperate need of “re-invention.” But, how do you re-invent an entire industry? Why are the “innovation” efforts we’re currently pursuing not leading to true breakthrough? Largely, the industry operates on a fairly well entrenched “business model” that is based on single method approaches, cost per respondent, a distinction between qualitative and quantitative, etc. Based on significant experience on both the client and vendor side of MR, as well as broader strategic business development and innovation consulting, Ann & Jason from The Garage Group will share five activities that the MR industry must adopt in order to drive game-changing business model innovation and get the industry back on track.
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AMA Research SIG October 24, 2012
Ann Lauer & Jason Hauer
The Garage Group
Our Team
Jason [email protected]@jasonhauer
Ann [email protected]@cinciann
www.thegaragegroup.com
Entrepreneurial Leader, Business BuilderJason’s expertise comes from consistently building and growing profitable businesses that transform people and organizations. His experience ranges across Innovation and IT Leadership roles in Non-Profits and Insight/Innovation Service Providers for Fortune 500 CPG organizations. He has led business model creation and scale up of new services/capability; coached and developed innovation & entrepreneurship mindsets and skills across a diverse set of creative and analytical thinkers; created collaboration communities; and mastered and taught best practices of navigating the practicalities of moving projects forward.
Organizational Strategist, Passionate CoachAnn’s 17 year career has consistently delivered strategic thinking, focus on people development and business results to multiple work groups and organizations ranging across Fortune 500 CPG, non-profits and marketing/research consulting. Ann’s expertise areas include: organizational strategy; leadership development; business development; engaging approaches to learning; helping others discover big ideas that might just change the world and coaching and mentoring high potential/high capacity leaders.
