Marketing Workshop

To motivate and commit marketers to excel in achieving business goals.

Review and understand the challenges in the marketing of educational learning products and services.

Identify the strategies to face and overcome challenges of marketing SRIDAYA services.

Resolve to undertake and achieve or excel business target.

Objectives

WelcomeWe are ONEwe are All MarktersWe HAVE ResourcesWe CAN WinWe SHOULD MARKET to SucceedWe are COMMITTED

Questionaire

Your Attitude Towards Selling

To measure your attitude towards selling, complete this exercise. On another sheet of paper write a 5 to indicate your attitude could not be better in this area; write 1 to indicate you definitely do not agree. Write 2, 3, 4, if you are saying something in between disagree and agree

There is nothing demeaning about selling a good or service to prospects.

Question 1

I would be proud to tell friends selling is my career.

Question 2

I can approach customers, regardless of age, appearance or behaviour with a positive attitude.

Question 3

On bad days - when nothing goes right - I can still be positive.

Question 4

I am enthusiastic about selling.

Question 5

Having customers turn me down does not cause me to be negative.

Question 6

The idea of selling challenges me.

Question 7

I consider selling to be profession.

Question 8

Approaching strangers (customers) is interesting and usually enjoyable.

Question 9

I can always find something good in a customer.

Question 10

AGENDA9.00am-Welcoming Address Chairman/MD (YBhg. Dato' A.Thevasagayam)9.05am-Questionnaire Survey- Bali(Marketing Lead)9.15am-Our Expectations -MasiAboo9.30am-Our Capabilities/Capacities-Masi10.30am-Product Knowledge

Masi/Zainal/Jalil/Sarraf/Prof Zul• 9.30am-The Marketing Process-Masi/Aboo

TEA Break10.45-Challenges in Marketing-Dennis/Masi11.00.Noon-Strategies to Excel 11.30pm-Sharing Survey Results & Opinions12.20am-Conclusion & Commiment