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Case Study Focus
April 14
Summary
• Let’s catch-up on Market Trends• FYW & Clipster• Your Audience? Your Message?• Diffusion & Broadcasting• Case Study & Portfolio• SMEs Rates Bracket
Market Trends
GEN C
GEN C IS A POWERFUL NEW FORCE IN CONSUMER CULTURE.
IT’S A TERM WE USE TO DESCRIBE PEOPLE WHO CARE ABOUT
CREATION, CURATION, CONNECTION AND COMMUNITY.
*Statistics are weekly compared to YouTube non-users where applicable. Top 2 box where applicable.**Compared to non-Gen C where applicable. Source: Google/Ipsos YouTube Audience Study, August 2013.
Daily Visitors (Jan’14)
Country FaceBook YouTube LinkedIn
Singapore 2.9 million 2.0 million 50,000
Malaysia 6.7 million 7.4 million 45,000
Thailand 10.2 million 7.3 million 18,000
Indonesia 5.7 million 7.2 million 80,000
Philippines 5.2 million 4.9 million 60,000Source: Global Customer Acquisition – www.mvfglobal.com
FYW & Clipster
www.FYWinTheWorld.com | www.youtube.com/FYWinSG
We are Certified by
http://youtu.be/pofLLzynIzE
Exclusivity Partnership | APAC
http://youtu.be/KiPhmNy7KaI | http://www.clipster-video.com/
YouTube (Channel Gadget)
Official SEA Partner
YouTube (Channel Gadget)
The Top 200 leading brands are proving the effectiveness of YouTube as a critical part of
their marketing and business strategy.
Already 15% of them make use of gadgets on their YouTube brand channels. This shows that top marketers have a keen awareness of their
strongest channels and are working to optimize the branding and user experience.
Official SEA Partner
YouTube (Channel Gadget)
Content managementUpdate content anytime, even during a running campaign.You can manage permissions for multiple users so local offices can manage their own content (workflow).
•Change content as often as you like•Centralized asset management allows you to•manage your videos and imagery•Different access levels per user
Official SEA Partner
YouTube (Channel Gadget)
Social engagementChannel gadget allows you to interact with your visitorsin many different ways. Make visitors your brandadvocates and let them help you reach your goalsfaster by spreading your content virally.
•Connect your social channels•Easy to share•Insert social channel feeds•Connect your blog•Create a conversation with our social chat add-on*
* Released Q2 2014
Official SEA Partner
YouTube (Channel Gadget)
Multi-channel campaignChannel Gadget is tailored to create amazing custom gadgets for YouTube but optionally also allows you to run a multi-channel campaign from one dashboard.
Our versatile solution allows you to publish your campaign to Facebook (app) and your website (widget).
www
Official SEA Partner
Who does what?
• FYWinTheWorld– YouTube TrueView & Google Display Ads Spent + Channels
Sponsoring– YouTube MastHead & Flash Ads Banners– YouTube Channel Optimization | Design– Google & YouTube Video SEO– Video Content Generation (Live & Motion Graphics/3D)– Global / Regional / Local YouTube Channel Management– Direct Analytics Report
• Clipster– YouTube Gadget Platform & Analytics
What is your Audience?
Choose Your Audience
FB/LinkedIn Ads Profiling Google/YT Ads Keywords Search/Categories
KOLs | Aggregates Measure & Portfolio Dvp
1
2
3
4
5
YouTube TrueView (1/2)
YouTube
Case Studies
Multi Countries (1/2) | USA
Rokenbok | Large US Toy ManufacturerGoogle Ads Spent: USD $200/annumAverage Daily Visitors: 8,600Average Daily Video Views: 22,360Average Video Views: 2.6 per visitorsClick-Though Website: 7.3%
Results after implementing Clipster (Aug,13)Video Views/Visitors: +27%Click-Thought Website: +53%Subscribers: +89%Increased Watch-time: +34%
http://www.youtube.com/Rokenbok
Multi Countries (2/2) | SEA
Band X | Global Pharmaceutical Clipster Implanted | 7 Countries | 6 LanguagesGoogle Ads Spent: USD $50/annum (*minimum spending for YouTube Gadget access)
Campaign KPIs (Clipster Implanted)Total Targeted Views on Channel: 727,345Total Subscribers: 47,678Average Video Views: 3.8 per visitorsClick-Though Website: 9.8%
SG Case Study | SRC (2 months)
National brand Awareness 1,454,878 impressionsTotal Views on Channel 84,326 views
Direct Leads from LinkedIn 25 direct requestsExpected Direct increase in membership requests
Budget Spent S$4,500Website’s Clicks Enhancement 5,719 clicks
Click Trough Rate 6.78%http://www.youtube.com/SGRecreationClub
SG Case Study | Asmara (2 month)
National brand Awareness 366,756 impressionsTotal Views on Channel 13,415 views
Expected Increase in membership, brand awareness
Budget Spent S$818.31 Website’s Clicks Enhancement 1,163 clicks
Click Through Rate 8,67%http://www.youtube.com/
AsmaraLifestyleGroup
Portfolio
We are Proud
Aluxee eFashion2013http://youtu.be/T3GULsetA8A
Singapore Recreation Club2013http://youtu.be/nqtVeNTPfzA
Elephanti2013http://youtu.be/FWVYWoa8vzk
FYW Motion ShowReel2013http://youtu.be/Pm8f4hK4tCg
Asmara Bintan 2014http://youtu.be/ClDGaKtImG8
Quotient Travel Planner2014http://youtu.be/nyD8jzjVTig
More YT Channels
www.youtube.com/AsmaraLifestyleGroup
www.youtube.com/GroupIndoChine
Let’s Get Involved!
Retainer Fee Offer
BASIC GOLD PLATINUM
SGD 25,000-
250 FYW CreditsValid 10 Months
Extra: S$130/FYW Credit
SGD 50,000-
500 FYW CreditsValid 18 Months
Extra: S$120/FYW Credit
SGD 100,000-
1,000 FYW Credits
Valid 24 Months
Extra: S$110/FYW Credit
*1 FYW Credit = S$100
SME Rates (B2C) | Hospitality | Lifestyle | F&B | Consumer Products…
Video / Content Video Hosting YouTube Broadcasting
YouTube Partner
1 main video production•60 - 90 seconds •1 day shoot / Motion Animation•No script / storyboarding / talent
•Hosted FYW YouTube page•Shared on FYW FB pages
2 months •$400/month•10,000 views total (estimated)•KPI Reports x 3
NA
Video Credit•180 seconds •1 day shoot Motion Animation•No script / storyboarding •1 x Talent / VO (1 day)
•Hosted FYW YouTube page•Shared on FYW FB pages
2 months •$800/month•25,000 views total (estimated)•KPI Reports x 3
NA
Video Credit•300 seconds •1 day shoot •1 x Script •1 x Talent / VO (1 day)
YouTube Channel Creation 2 months •$1,600/month•50,000 views total (estimated)•KPI Reports x 3
YES
Minimum 4 MONTHS contract
*All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund
*** For more A LA CARTE services contact the sales team: [email protected]*Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly.
*All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund
*** For more A LA CARTE services contact the sales team: [email protected]*Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly.
Video / Content Video Hosting YouTube Broadcasting YouTube Partner
1 main video•60 - 90 seconds •1 day shoot / Motion Animation•1 x script•1 x talent
•Hosted FYW YouTube page•Shared on FYW FB pages
3 months $400/month•15,000 views total (estimated)•KPI Reports x 4
NA
Video Credit•180 seconds •1 day shoot / Motion Animation•2 x script•1 x VO •1 x Talent
•Hosted FYW YouTube page•Shared on FYW FB pages
3 months •$800/month•37,500 views total (estimated)•KPI Reports x 4
NA
Video Credit•300 seconds •2 day shoot •2 x Conceptual Script •1 x Talent / VO (2 day)
YouTube Channel Creation
2 months YouTube Broadcasting•$1,600 / month•50,000 views total (estimated)2 mths LinkedIn Sponsored Post•$450 / month•KPI Reports x 5
YES
Minimum 6 MONTHS contract
SME Rates (B2B) | Technology | Service Based | Human Resource…
Join the Community
Visit our YouTube Channel for all public videos produced by our team
www.youtube.com/FYWinSG
Online Video Marketing | ROI
Optimization/Refreshment of Online Visibility National Brand Development Awareness Services’ Professionalism & Quality Perception Improvement Conversion Rate Optimization Improvement – Reduce
Website Bouncing Social Media Conversation Optimization Revitalization of the Image Branding
Direct Leads Requests*ROI = Return On Investment
FindYourWayInTheWorld Pte Ltd8 Cross Street, #28-00 PWC Building, Singapore 048424(+65) 6850 7764 | [email protected] | www.fywinsg.com
Thanks!
