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Finding & Creating Content To Share On Social Media

Live Session !Date: Feb 19, 2014 !Time: 11am PT/ 2pm ET

Presenter: Stephanie Redcross

It All Starts With A Plan

❖ Build Your Strategy Over Time!

❖ Identify Resources!

❖ Schedule Time For It!

❖ 1 Week to 30 Day Transition !

❖ Quarterly Evaluations

The Process

Review It

❖ Evaluate Impact

Create It

❖ Image/ Video

Schedule It

❖ Advance Posting

Store It

❖ Virtual Depository

Plan It

❖ Marketing Plan

Find It

❖ Set Up Sources

• Create List Of Influencers!• Separate List By Topic!• Follow List Already Created!• Build Rapport With ReTweets

https://twitter.com/Veganmainstream/lists

Find It: Twitter List

• Identify Key Works!• Daily Email !• Track Your Own Brand

http://www.google.com/alerts

Find It: Google Alerts

• Create Customized News Feeds!• Industry, Regional & Topical News!• Set Up Mobile Apps — For On The Go

Reading

https://flipboard.com//alerts

Find It: News Consolidators

http://zite.com/

• Track Any Keyword!• Manage Monitoring As A Team!• Monitor Activity Log - Clear,

Prioritize and Remove

https://en.mention.net/

Find It: Social Media

Consolidators

• Store Articles To Read Later!• Tag Items Based On Interest!• Accessible Via Mobile Or Web!• Add Shortcut Extensions To

Browsers

http://getpocket.com/

Store It: Pocket

• Store Images In Central Place!• Team Access To Images!• Images Can Be Shared Easily!• Add Links To Email Instead Of Files

https://www.dropbox.com/

Store It: Dropbox

Create It: Visual Content Inventory

Existing Content (Public)

Existing Content (Own)

Rebuttals

New Content

From A Blog Post!Teaser Content!

Photographs!Quotes!

Letter To The Editor!Video Perspective!Counter Argument

Campaign Materials!Product Launches!

Exciting News!

Daily or Weekly

Weekly or Monthly

Weekly or Monthly

Weekly

Tool: HangoutsTool: Powerpoint

Tool: DesignerTool: Powerpoint

Schedule It

http://bufferapp.com

Free For One Profile

Facebook, Twitter & Google Plus, Linkedin

Browser Integration - One Click Sharing/ Scheduling

Paid: $39

Reporting & Discovery & Hashtag Tracking

Multiple Accounts & One Stop Management

http://sproutsocial.com

Distributing Your Workload

Find It

Store It Read Later

Schedule It

Create It

Schedule It

Create It

Schedule It

1

2

3

Weekend Process

Monthly Planning

In The Moment