Upload
university
View
123
Download
1
Tags:
Embed Size (px)
Citation preview
Table of Contents› Origin
› Mission
› Vision
› Products
› Income Statements
› Balance Sheets
› Horizontal analysis
› Vertical analysis
› Ratio's analysis
› Competitor's analysis
› SWOT analysis
› Problems facing by ICL
› Conclusion
› Recommendations
ICL was established in 1962 under the name of United Chemicals by a private entrepreneur.
The initial plant was set up by M/S Oronzio Denora of Italy.
The factory is strategically located on the 19th/20th Kilometer of GT Road and spread over an area of 106 acres
Under the Economic Reforms Order, United Chemicals was nationalized in 1971 along with other industries of the country and renamed as Ittehad Chemicals
It was initially managed by the Board of Industrial Management and thereafter the Federal Chemicals & Ceramics Corporation Ltd under the Ministry of Production, Govt. of Pakistan
ORIGIN
The factory was ultimately denationalized in 1995 by the Privatization Commission Govt. of Pakistan.
Accordingly, the company established its own state-of-the-art Power Plant of 30 MW capacity in the year 2005.
With a rich and illustrious history, ICL is the founding company in Pakistan for the Chlor-alkali industry.
With a growing interest for ICL products in the international market, the organization has made the necessary arrangements (and will continue to do so in the future) to cater for the growing demand.
› Create an environment to attract and retain the best talent.
› Optimize cost and securitize energy through latest technology.
› Serving the Customers to their satisfaction levels.
› Ensuring that we are environment friendly & zero Injury Company.
› CSR is our forte.
Mission
VISION
An "Ittehad" of Pakistan's best talent and technology that serves as a catalyst to deliver sustainable chemical products to its customers thus optimizing returns for investors
Products
Caustic Soda (Liquid / Solid / Flakes)
Sodium Hypochlorite
Liquid Chlorine
Hydrochloric Acid
Shaffaf (Bleaching Earth)
CP (Chlorinated Paraffin)
Zinc Sulphate
Calcium Chloride
Competitors Analysis
› 2011 market share
After Engro Polymer & Chemicals limited (EPCL)
entry in this industry, the market has become more
competitive for the other players as witnessed in the
declining trend in capacity utilization of all caustic soda
producers.
EPCL has increased its market share to around
34%, whereas, Sitara Chemicals remained around the
previous year’s level (41%) while market share of
Ittehad Chemicals dropped to about 25%
•2013 market share
Share price has increased 28.8% in the last three months asopposed to the benchmark KSE 100-Share Index that inched upmerely 2.9% over the same period
While the company’s top line has crossed Rs 4 billion, there is stillno price discovery in its stock
ICL’s average daily volume for the last three months has been only30,769 shares.
Strengths› Ittehad Chemicals has large numbers of competent
workers these are near about 4000 employees 40 ofthem are permanent and others are at daily wagesor contract basis.
› It has two chemical plants in Lahore one ismanufacturing chemicals and second ismanufacturing products from these chemicals and italso uses the waste on one plant in second as a rawmaterial.
› It has a large product length as capered to itscompetitors in Pakistan as well as in Asia.
› It uses modern technology to manufacturechemicals.
› It is the king of chemicals manufacturing industry.
› It also has its own carriage container to distributethe chemicals in all over the Pakistan.
Weaknesses
› The company has a labor union that consists of many toplevel supervisors to deal the problems of the workers inthe company but this union is very harmful for the companythat many times it happens the union leader black mail thetop management with the power of workers as strike andetc.
› Company has its own energy source but it is not enough forthe company to maintain its power in this period as there islack of electricity in Pakistan
Opportunities
› There are no big competitors of IttehadChemicals Limited in the market expect SitaraChemicals Pvt. Limited. But Sitara Chemicalsdoes not have a large product length and linethat it can compete the Ittehad Chemicals Ltd.It is big opportunity for ICL that it hascompetitive edge over its competitor.
Threats
› In this modern period Ittehad chemicalsLimited also facing many problem from thepressure groups.
› The most growing competitor of IttehadChemicals Limited is Sitara Chemicals thatis increasing its product line and lengthtowards the ICL and SCPL manufacturingthe same product and selling them to theircustomers that are diversifying from ICLto SCPL.
Problems facing by ICL:Inefficiency of Plants
High Transportation Charges
Capacity Issues
Excess Of inventory
Unskilled Workers
High Maintenance cost
Union of workers
ConclusionWe conclude that:
It is a very informative and worth learning project
Ittehad Chemicals is a competing company.
It is going towards progress but also facing many issues. They haveno shot term plans, they only deal with big plants and therefore theydon’t lease it or don’t opt for any other option
They only predicting demand and forecasting they determine theircapacity requirements.
There is also a problem in their inventory that is they have excess ofunnecessary inventory which is not beneficial for them as they haveto bear maintenance cost on it
Another issue they face is of their competitors, engro chemicals is ahuge competitor of Ittehad chemicals, the market share is high andalso competitive advantage is towards engro due to the by-product
Recommendations
They are using DSA plant which is now getting ruined due tobecoming old, because of this, they are facing lose, gettingdown in market position. They have to replace their plant DSAwith IEM plant, which is more efficient and less costly as well.
They should gives wages to their employees, give moreincentives to them and divide their duty in shifts
Market needs more and rapid production of products and givespreference to those companies which follows these tips, so werecommend ICL to makes their new plant for rapid production.
If they give space to their employees and gives highpreference to their customers need, make order according tothe demand , they will definitely reach towards success andhave a good market place.