STRESSED

???

De-Stress Ce

ntre

ELIXIR

Submitted To – Prof. Kavita Pathak

Presented By :- (2013-2015)Himanshu Priyadarshi - 141Swati Chandra - 175Swati - 172Suraj Agrawal -171Vivek Srivastava - 182Apoorve - 127

ELIXIRIncrease your stake in the market of

“HAPPINESS” An Antidote To Stress.

Core Costumer Value

Targeting

Business Model

Features

We are offering these service in form of package but if any member desires individual service then we can provide it.

Also Available

Value Proposition :- Direct Competitors:-

Gym Centre Aerobic Centre

Yoga & Meditation CentreSpa & Massage Centre

Indirect Competitors :-

Point of Difference :-

At Elixir our main focus is to provide relief from stress hence we provide all possible solution with the help of modern technology as well as ancient techniques at affordable cost .

S.T.P :-Segmentation .• Demographic Segmentation 1. Gender 2. Age 3. Education 5. Occupation

Targeting .

Differentiated Targeting Approach Target Segment :- Housewives Old Age People Students Niche Segment: - Executives

Positioning . More for less.Antidote to stress.

SWOT Analysis :-

Pricing strategy & Plan of Action :- Pricing Objective :- Brand Development :-

Sweet Spot :-