Film Production Audit - An Intro

Film Production Audit

An Introduction

By Spatial Access

© Spatial Access | 2013


Film production is the process of making a film or a television commercial (TVC).

It involves a number of stages, a stipulated time period, an ensemble of technicians and a budget which at times can be enormous!

Films are scripted by the creative agency but produced by an independent production house

Film Production


This presentation focuses on film production costs for television

and the need to audit the same.


A commercial advertisement on television produced and paid for by an organization is typically to convey a message to market a product, service, idea or company.

In simple terms, a TVC is a form of mass communication via the medium of a television.

Before that, the role of a TVC


A TVC duration generally ranges between:

It could be an original production of 60 seconds which is then edited down to shorter durations or

maybe a short film to start with

Duration

60 secs 45 secs 30 secs 20 secs 10 secs


A TVC production goes through the following stages:

Stages

Development Pre-Production Production Post-Production

Based on a brief, the creative agency

comes up with a script, storyboard &

treatment. Also shortlists prospective production houses

After selection of idea and production

partner, detailed discussions take

place on the execution of the

script

The film is created on the shooting

floor – actors, look, feel, style, direction,

lighting, sets, locations are all

aspects that dominate this phase

The images, sound and visual effects of the recorded film are

edited, modified, enhanced, pieced

together and a final film is ready for

approval


Expenditure on films is a large component of a brands production costs.

TVC production costs come under various heads such as raw stock, location, staff and directorial talent, models, camera, lighting, sets, editing, special effects, sound recording, royalties and rights etc. TVC production is a complex affair!

Budget


Today, thanks to media clutter, brands make anywhere between three to thirty films a year, thereby increasing the production budget substantially.

A TVC production can cost anywhere between `5 lakh to ` 2 Cr. plus!

Current Scenario


Also due to rising costs of talent, studios and art/input, overall production bills have shot up by at least 20% over the past few

years and is on the rise ever since



With these factors in mind, advertisers increasingly feel the need to rationalize costs and eliminate wastage.

Belts have to be tightened at all ends. Margins have to be managed and transparency is critical

That’s why more and more marketers bring in Film production audit specialists to keep a tab on the costs!

Need to manage costs


A film production audit at SA is a unique service that equips marketers with an in-house Film Expert to scrutinize, negotiate and finalize costs and contract terms before the costs are incurred.

The SA Auditor steps in to audit everything from cost of film production, royalties, airing rights in India and abroad, film buyouts to cost of talent and technicians both in India and across south east Asia.

Film Production Audit at Spatial Access


A film production audit not only helps to rationalize costs, but also helps in understanding baffling technical terms of the contract, film scripts and other terms.


Expertise & Approach

The Spatial Access Film Production Audit approach involves technical cost discussions by a film expert with experience spanning over 400 films in the last 15 years

Armed with domain expertise & an understanding of market realities, we deliver value to advertisers engaged with varied creative agencies and production houses


A Film Production Audit at Spatial Access ensures that advertisers pay the right price

for their TVC with no compromise on quality!



Paints Category

“The film audit by your team not only provided us cost optimization but various aspects of usage rights which were missing earlier . With the money saved, we were able to raise up the level of production . We appreciate the efforts of Team Spatial Access on the film-audit”.

Here’s what some clients have to say

FMCG Category

“The deep knowledge and understanding in the film production space that is brought on board by Spatial Access has helped us tremendously in controlling cost while maintaining high quality standards of our films”.

FMCG Category

“The team at Spatial Access provided stellar value in negotiating ad film costs for us recently. This was critical since film production costs can be a black box for clients, and significant savings can be made without compromising on the quality of the final TVC. I would recommend Spatial Access to any client for negotiating ad film costs without hesitation”.


Spatial Access Private Limited

(e): [email protected]

(w): www.spatialaccess.com

To know more, contact:


mailto:[email protected]

http://www.spatialaccess.com/

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Film Production Audit - An Intro