Summer Internship 2015Samson Lewis

Summer in Review

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• Planned and organized events with ProCamps, Fifth Third and professional athletes—Kyrie Irving and AJ Green ProCamps Events

• Developed creative briefs for conference signage, logo, and other materialsSecurities Conference

• Developed Fifth Third Investment Advisors “wins” to be shared on intranet page—completed (5) in totalWin Wire

• Developed content and creative briefs for the ad rotators on the 53.com/private-bank pageAd Rotator

• Participated in meetings with Leo Burnett and WSJ team on Curiosity MagazineCuriosity Magazine

• Worked on LinkedIn Page, created Marketing Content Matrix, helped run silent auction at United Way carnival, wrote briefs for company cards, etc.

And More…

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Kyrie Irving AJ Green Jay Bruce

Derrick Brooks John Calipari

Securities Conference

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• Wrote creative briefs for the conference logo, agenda boards, banners, name tags, and more

• Helped find potential locations for event dinner and come up with Howard’s entrance

Win Wire

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“Establishing client relationships is no easy task, but the payoffs of putting in the extra work to garner the trust and loyalty of a business can be extraordinary.”

-- Samson Lewis 2015 Summer Intern

• Wrote inspiring stories about “wins” across affiliates• Reached out to affiliates and interacted with bank personnel• Learned more about how the bank works and how our team wins business

53.com/private-bank ad rotator

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53.com/private-bank ad rotator

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• Worked with the WSJ and Leo teams on content• Sat in on weekly magazine meetings• Learned the process of creating a high-quality

publication

And More…

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• Researched competitors and helped write content

• Looked for/helped design hero image

• Helped order and set-up carnival games

• Member of food and drink committee

• Helped organize silent auction

Preferred Perspectives, Bigger Picture, Wealth Wise, etc.

• Helped find content and edit IA newsletters

Marketing Content Matrix

• Developed a spreadsheet tracking our marketing content, channels we use, and target audience for each

Birthday/Holiday Cards• Wrote briefs for Birthday,

Holiday, and Thanksgiving cards for Securities, PB, and Preferred clients

Key Takeaways

1. Project and Event Planning– Long-term time management– Attention to detail

2. Task Accountability– Made projects my own and took the initiative– Contributed from project creation to project completion

3. Personal Organization– Maintaining focus on a variety of tasks simultaneously– Keeping a status report and checking it regularly

4. Summer Well Spent– Thank You

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