Upload
aseel-m
View
99
Download
0
Embed Size (px)
Citation preview
FIELD BASED ENTREPRENEURSHIP PROJECT
Offland Gold & Diamonds
PROJECT REPORTSubmitted byASWEEL M
[Reg. No. 15397010]
DEPARTMENT OF MANAGEMENT STUDIES School of Management, Pondicherry University,
Pondicherry – 605 014
COMPANY PROFILE
Company name Offland Gold & DiamondsType PartnershipIndustry JewellersFounded 15 November 2014Capital2 croreFounders Musthafa
ShameerLijasShameer
Location Atholi, Kozhikhode, KeralaProducts Gold, Silver and DiamondsNumber of employees 6
BACKGROUND OF ENTREPRENURS
• Offland Gold & Diamonds is started by four young entrepreneurs who
reside in the Atholi area.
• They were friends from childhood.
• Three of them previously worked in different gulf countries.
• Mr. Shameer P.V is having around five year experience in the field of
jewellery business, he is a wholesale dealer of gold in Calicut city.
SOURCE OF FINANCE
Offland Gold & Diamonds is started with capital of two crores. The finance for starting the jewellery procured from each partner as their share capital. The contribution of each partner is given below
1. Musthafa : 6000000 (30%)2. Shameer : 7000000 (35%)3. Lijas : 3000000 (15%)4. Shameer : 4000000 (20%)
PRODUCTS OFFERED
• Rings
• Chain
• Earring
• Pendant
• Bracelet
• Waist Chain
• Bangle
• Necklace
MARKETING STRATEGY
• Advertisement
• Gold purchase plan
• Lucky draws
• Special offers (free gifts)
• Price discount
• Sponsorship
• Exchange offer
• Personal attention
MY LEARNINGS
• This project helped me to become familiar with day to day running of an
entrepreneurial venture.
• It helped me to understand challenges faced by entrepreneurs in building an
organization.
• An entrepreneur has to sacrifice many things in life and to focus on the business.
• Start and run a business organisation successfully is a difficult task.