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FIATNews Releases
http://www.prnewswire.com/news-releases/fiat-brand-north-america-announces-72andsunny-as-lead-digital-agency-of-record-124415093.html
"Just as the FIAT brand's products have been adapted to meet market needs while keeping their Italian style and functionality, our websites will also offer a tailored yet consistent experience for consumers,“
Said Laura Soave, Head of Fiat Brand North America.
"For a global brand like FIAT, it's in our nature to explore new ways of doing business. It's also essential that the marketing and advertising campaigns reflect the same individual sense of expression that the Fiat 500 will deliver to consumers. This unique partnership of two agencies will allow us to respond to market needs and capture synergies."
MARKETING/ADS PARTNER - 72andSunny
• The FIAT Brand North America has named 72andSunny as their lead digital agency of record.
• The agency will develop and manage the FIAT brand's website and will be responsible for the brand's digital marketing efforts.
• 72andSunny will work with the FIAT brand to develop a comprehensive digital marketing strategy that will help to increase awareness and consumer reach as the brand continues its reintroduction to North America.
MARKETING/ADS PARTNER - IMPATTO
• A Southfield, Michigan based company, named as Lead Agency of Record for Fiat.
• IMPATTO is responsible for establishing the creative direction for the introduction of the FIAT brand and models for the North American market.
• IMPATTO is a brand experience company known for building innovative brand solutions that transform consumer expectations and dynamically grow business.
ABOUT THE FIAT BRAND
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento- a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.
Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle's global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model's unquestionable popularity is the result of the Fiat 500's great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo).
More information about the news can be read on:
http://www.prnewswire.com/news-releases/fiat-brand-north-america-announces-72andsunny-as-lead-digital-agency-of-record-124415093.html
Impatto23235 Telephgraph RoadSouthfield, Michigan, 48033(248) 415-5000 | (248) 415-5003 Fwww.impatto.com
