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Introduce yourself to an invitation.
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Our Products can change your life
Our Opportunity can change your lifestyle
© 2009 FirstFitness
© 2009 FirstFitness
Discover FirstFitness
Our IndustryDiscover how FirstFitness and the Direct Selling and Wellness industries are changing peoples’ lives
Our CompanyFounded in 1989, has a distinguished track record of success
Our ProductsBacked by science and recommended by doctors
Our Income OpportunityWe can show you how to achieve financial independence and live life on your terms
LifeOn Your Terms!Life
Live
© 2009 FirstFitness
Today’s Reality
Most people are living paycheck to paycheck
People have less quality time to spend with their families
Having a job today means working more hours, getting paid less and having fewer benefits
For the vast majority of people retirement is not an option
There is a better way…
© 2009 FirstFitness
The answer is a FirstFitnesshome-based business!
Low start-up cost
Work at your own pace, part-time or full-time
Unlimited earning potential
Save thousands of dollars on your taxes by having a home-based business
Special rewards, recognition and DreamVacations every six months
Be your own boss and live life on your terms
© 2009 FirstFitness
Direct Selling/Network Marketing “Direct selling/network marketing industry produces more
millionaires than any other industry in America today.”
Every week over 175,000 people in the U.S. join a direct selling company.*
In 2006 the average home-based business generated more than $50,000*, while the average working wage was only $26,036 in North America**
*Source: Direct Selling Association ** US Census Bureau
Robert KiyosakiEntrepreneur, investor, educator and best-selling author of Rich Dad, Poor Dad
Paul Zane PilzerEconomist, best-selling author and three time presidential advisor
Our Industry
Wellness “The wellness industry is on track to become a trillion-
dollar industry in the next three to five years.”
Consumers spend over $70 billion per year on vitamins, nutritional and food supplements alone.
© 2009 FirstFitness
Our Company
Lee CauseyChairman
Nigel BransonPresident & CEO
Distributors and friends of FirstFitness celebrate grand opening of FirstFitness World Headquarters and Distribution Center
FirstFitness was founded in 1989 by Lee Causey and Nigel Branson
World Headquarters located in Dallas, Texas
Member of the prestigious Direct Selling Association
Full in-house capabilities
Proud sponsor of
• marketing & communications
• accounting & graphics• distributor support• computer technologies• shipping and distribution
© 2009 FirstFitness
Lee Causey, Founder of FirstFitness,
invented the world’s first “diet shake”
…the best-selling product in the history of the weight loss industry
World-class bodybuilder
Featured on CNN and numerous television, talk and radio shows
Lee Causey has personally developed over 250 nutritional, wellness and weight loss products
© 2009 FirstFitness
Scientific & Medical Advisory BoardDedicated to quality, effectiveness and safety
Distinguished doctors, scientists, and researchers collaborate with FirstFitness to give you and your family the finest, safest, most effective nutritional products in the world.
Richard C. Kaufman, B.S., M.S., Ph.D.Director of Product Research and Development
Peggy Richardson, M.D.
Pete Coon, B.S., M.S., Ph.D.
Brenda Snowman, M.D.
© 2009 FirstFitness
A Comprehensive Product Line Backed by science—recommended by doctors
Weight Loss
Wellness
Herbal Cleansing
Energy & Fitness
Anti-aging Skin Care
© 2009 FirstFitness
FirstFitness focuses on weight loss
64.5% of Americans age 20 and older are overweight and 30% of them are obese
90,000 U.S. cancer deaths per year have been linked to overweight and obese patients
Obesity is the second leading preventable cause of death in the U.S.
We have the solution...
Source: U.S. Department of Health and Human Services • Source: American Cancer Society • Source: Surgeon General, 2001
because…
© 2009 FirstFitness
Reprograms your body from
Fat Storing…to Fat Burning!
Here’s how it works…
CLEANSING AND WEIGHT LOSS PROGRAMS
•A proven and effective method to lose weight and keep it off forever
•Developed by nutritional experts, scientists and medical doctors
•Designed to produce results — fast!
3 Powerful Products“Jump starts” your weight loss!
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
CLEANSING AND WEIGHT LOSS PROGRAMS
© 2008 FirstFitness
Reneú ®
Helps cleanse the colon, eliminate bloating and support better nutrient absorption which helps optimize weight loss.*
Body FX ®
Delicious meal replacement shake that helps satisfy hunger by replacing unhealthy meals with the perfect combination of nutrients for losing weight.*
Slim ‘N Up! ®
Helps control hunger and supports the fat burning process*
Available in a
10-DAY PROGRAM
or
30-DAY PROGRAM
Menu Guide
• Eat “real food” • No counting calories, fat grams or
carbohydrates
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Suddenly Slim Forever includes the 30-Day program plus two additional products for
maximum weight and inch loss:
Gone4Good and Trimbolic.
© 2009 FirstFitness
Gone4GoodTM
Designed to lower the Glycemic Index of foods at mealtime and helps block the absorption of carbohydrates and fat.*
Trimbolic®
Helps satisfy the appetite, reduce cellulite and support lean muscle tissue while losing weight.*
“Maximizes your weight loss and body shaping”
Menu Guide
• Eat “real food” • No counting calories, fat grams or
carbohydrates
© 2009 FirstFitness
*Weight loss varies with each individual depending upon a variety of factors. All testimonials may or may not be representative of the actual amount of weight which you can or will lose with FirstFitness products.
Real People…Real Stories…Real Results!
© 2007 FirstFitness
*Diane Miller, FL
“I lost 10 lbs. in 10 days! 44 lbs. total!”
“I went from a size 16 to a size 4!
Calvin Sibert, LA
“I lost 15 lbs. in 10 days!
And a total of 103 lbs. total!
Scott Andre, LA
“I lost 11 lbs. in 10 days! 55 lbs total!
Went from a size 40” waist to a size 32” waist!”*
Annette Kidd, GA
“I lost 8 lbs. in 10 days!40 lbs. total!
Went from a size 14 to a size 8!”*
© 2009 FirstFitness
Local, regional and national training events
Interactive conference calls
Personal FirstFitness website and online office
Professional marketing materials and business building tools
Business building system with lead generation program
© 2007 FirstFitness
With FirstFitness you’re in business for yourself, but not by yourself
FirstFitness SuccessPart-time or full-time, we have an income opportunity for everyone!
Police Chief earns $1,000 a month part-time.Henry Sims - SC
Earnings may vary with each individual depending upon a variety of factors. All testimonies may or may not be representative of the actual amount of earnings which you can expect to make with FirstFitness.
Doctors build their FirstFitness business to spend more time with their family.
Dr. Elizabeth and Dr. Joseph Lee - FL
Tax Accountant earns over $15,225 in in her first four months working part-time!
Beverly Davis - TN
Retired and earning a six-figure income
with FirstFitness!
Len and Ginny Obergfell - NY
© 2009 FirstFitness
Stay-at-home mom earns over $8,000 a month and drives a Mercedes-Benz paid for by FirstFitness!
Lisa Garrison - CO
© 2009 FirstFitness
How you get paid with
Immediate Retail Profits
Weekly FastStart Bonuses
Override Bonuses
Royalty Bonuses
Mercedes-Benz Car Bonus
DreamVacations every 6 months
You can earn:
© 2009 FirstFitness
Buy at Wholesale!—Sell at Retail! Choose your profit level
Your 20%–40% profit level determines your:
Product discount Retail profit
Distributor
20% 25% 30%
Director
40%
Earn Retail Profitsby sampling and selling FirstFitness products to others
Example of Retail Profit at 40%
© 2009 FirstFitness
Earn up to 40% on all the products you sell
Everyone is a potential customer!
Friends Neighbors Prospects
YOU Director
40%
You retail $100Your cost $60
Your profit $40
This diagram is for illustration purposes only. Your earnings and recruitment experiences as a FirstFitness Distributor are strictly dependent upon your individual effort and enterprise.
© 2009 FirstFitness
Product Order$100
StarterPak
$249
Supervisor Pak
$749
Income Builder Pak
$1495
YOU
1st level
Earn Weekly FastStart Bonuses
Plus...You will continue to earn a 20% Direct Bonus on your new Distributor’s product purchases in their first 60 Days.
Earn a 20% Direct Bonus every time you enroll a new Distributor Professional
You earn
$16You earn
$16
20%20% 25%25% 30%30% 40%40%
You earn
$40You earn
$40You earn
$120You earn
$120You earn
$240You earn
$240
This diagram is for illustration purposes only. Your earnings and recruitment experiences as a FirstFitness Distributor are strictly dependent upon your individual effort and enterprise.
© 2009 FirstFitness
Plus...
ProductOrder$100
$16
StarterPak
$249
$40
Supervisor Pak
$749
$120
Income Builder Pak
$1495
$240
Plus...You continue to earn a 20% Training Bonus on your 2nd level new Distributor’s product purchases in their first 60 Days.
YOU
1st level
2nd level
NEWDISTRIBUTOR
YOU EARN A TRAINING BONUS
Earn a 20% Training Bonus when you help your new Distributors enroll new Distributors in their first 60
days.*
20%20% 25%25% 30%30% 40%40%
This diagram is for illustration purposes only. Your earnings and recruitment experiences as a FirstFitness Distributor are strictly dependent upon your individual effort and enterprise.
Earn Override Bonuseswhen your customers become Distributor Professionals
© 2009 FirstFitness
Earn up to 20% on all the products they order YOU
Director
40%
This diagram is for illustration purposes only. Your earnings and recruitment experiences as a FirstFitness Distributor are strictly dependent upon your individual effort and enterprise.
Distributor
20% Discount
Distributor
25% Discount
Distributor
30% Discount
You earn
20%You earn
20%You earn
15%You earn
15%You earn
10%You earn
10%
Earn Royalty BonusesWhen your Distributors become Directors
Phase 1
1ST GENERATION X 6-8%
YOUDirector
2ND GENERATION X 6-8%
© 2009 FirstFitness
3RD GENERATION X 6-8%
4TH GENERATION X 6-8%
5TH GENERATION X 6-8%
6TH GENERATION X 2-4%
PRESIDENTIAL INFINITY BONUS
Director
Director
Director
Director
Director
Director
Earn Royalty BonusesOn up to 6 GenerationsOf downline Directors
up to 2%
This diagram is for illustration purposes only. Your earnings and recruitment experiences as a FirstFitness Distributor are strictly dependent upon your individual effort and enterprise.
The FirstFitness Income GeneratorThe power of duplication
$6,000 x 8% = $480Director$2000 CV1st Generation
2nd Generation
27 Directors3rd Generation
81 Directors4th Generation
243 Directors5th Generation
729 Directors6th Generation
YOUCrown
40%
Director$2000 CV
Director$2000 CV
This diagram is for illustration purposes only. No organizational development is a perfect progression. Some people you recruit will not produce this well, some will do better. Your earnings and recruitment experiences as a FirstFitness Distributor depend on your effort, enterprise, and leadership. © 2009 FirstFitness
$18,000 x 8% = $1,440
$54,000 x 8% = $4,320
$162,000 x 8% = $12,960
$486,000 x 8% = $38,880
$1,458,000 x 4% = $58,320
Total Monthly Income = $116,400
© 2009 FirstFitness
Drive a Mercedes-Benz
You can qualify to drive a new Mercedes-Benz paid for by FirstFitness!
$6001-STAR BONUS
$8002-STAR BONUS
$1,2003-STAR BONUS
The most achievable Luxury Car Program in the industry!
Qualify for DreamVacations and training events around the world
© 2007 FirstFitness
Tahiti
HawaiiParis
Monte CarloAlaska
Venice & Rome
Ireland Bahamas Cruises
London
Australia
Cancun
South Africa
© 2009 FirstFitness
Join FirstFitness today!It’s more than a business—it’s a way of life!
* No minimum product requirement to become a Distributor
Here’s how to get started:
1. Fill out an application
2. Choose your profit level
3. Set up your Automatic Monthly Order (AMO)
“Live life on your terms!”
© 2009 FirstFitness
Enrollment OptionsChoose your profit level
*Become a Director by purchasing a “Income Builder” Pak and have three Active ($100 PV) legs in the same month as your Pak purchase, or within the following calendar month.
Senior Associate
25%Profit Level
Qualifications:
Accumulate
$500 PGVin one
calendar month— OR —
Purchase a
$249 Starter
Pak(over $330 value)
Benefits:
• 25% Discount
• 25% Retail Profit
• Earn FastStart Bonuses
• Earn Override Bonuses
Associate
20%Profit Level
Qualifications:
Purchase a
$39 Distributor
KitAnd place a
Product Order
Benefits:
• 20% Discount
• 20% Retail Profit
• Earn FastStart Bonuses
Supervisor
30%Profit Level
Qualifications:
Accumulate
$1500 PGVin one
calendar month— OR —
Purchase a
$749Supervisor
Pak
(over $1000 value)
Benefits:
• 30% Discount
• 30% Retail Profit
• Earn FastStart Bonuses
• Earn Override Bonuses
Director
40%Profit Level
Qualifications:
Accumulate
$3000 PGVin one or two
consecutive calendar months
— OR — Purchase a
$1495 Income Builder
PakPlus have 3 Active Legs**
(over $2200 value)
Benefits:
• 40% Discount
• 40% Retail Profit
• Earn FastStart Bonuses
• Earn Override Bonuses
• Earn Royalty Bonuses
© 2009 FirstFitness
Enrollment Pak Contents
*Become a Director by purchasing a “Income Builder” Pak and have three Active ($100 PV) legs in the same month as your Pak purchase, or within the following calendar month
Senior Associate
25%Profit Level
Purchase a
$249 Starter
Pak(over $330 value)
3 - Suddenly Slim! 10-Day
Programs
1 - Suddenly Slim! 30-Day Program
• Distributor Kit
(Qualifying PGV = $250)
Associate
20%Profit Level
Purchase a
$39 Distributor
KitAnd place a
Product Order
Supervisor
30%Profit Level
Purchase a
$749 Supervisor
Pak
(over $1000 value)
3 - Suddenly Slim! 10-Day Programs
4 - Suddenly Slim! 30-Day Programs
2 - Suddenly Slim! Forever! Programs
1 - Pak of 3-Day Program Samples (10)
1 - Pak of Product Brochures (50)
1 - Pak of Suddenly Slim Brochures (50)
1 - Pak of Opportunity Brochures (50)
• Distributor Kit
(Qualifying PGV = $750)
Director
40%Profit Level
Purchase a
$1495 Income Builder
Pak*
(over $2200 value)
8 - Suddenly Slim! 10-Day Programs
8 - Suddenly Slim! 30-Day Programs
4 - Suddenly Slim! Forever! Programs
1 - Pak of 3-Day Program Samples (10)
1 - Pak of Product Brochures (50)
1 - Pak of Suddenly Slim Brochures (50)
1 - Pak of Opportunity Brochures (50)
• Convention Registration Buy One—Get One Free
• Distributor Kit
(Qualifying PGV = $1500)
© 2009 FirstFitness
LifeOn Your Terms!Life
Live