Advertising During Festivals

Presented by:-Vaibhav shah -37Umang Shah – 36

Yash Shah - 38

Flow Of Content

Festive Advertising

• Introduction• Festive Advertising• Why Advertise During Festivals• Ways To Advertise During Festivals• How Companies Advertise During Festivals• Benefits Of Advertising During Festivals• Disadvantages Of Festive Advertising• Facts About Festive Advertising• Case Study• Suggestions

Festive Advertising

Introduction

• Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers

Festive Advertising

“Festivals are peak times for businesses and

it is one of the reasons why entrepreneurs

should choose these seasons to accelerate

the pace of their business and take it to a

higher level.”

Festive Advertising

Why Advertise During Festivals?

• Festivals Are Time During Which Customers Heavily Shop

• Customers Get Familiarized With Features And Benefits And Are Encouraged To Buy Them

• Festivals May Come And Go; But Memories Remain Forever About The Product

• Provides Opportunities To Plan Out Effective Marketing Strategy.

• Final Brand Message Has To Be Strong And Appealing To Carry Away Attention Of Peoples.

Ways To Advertise During Festivals

Festive Advertising

• Television Commercials and Radio Advertisement

• Promotional Fliers and Special Event Signage

• Newsletters and Catalogs• Print Advertisement, Coupons and

Gift Certificates• Web site and E-mail Marketing• Blogging and Social Networking

How Companies Advertise During Festivals?

How Companies Advertise During Festivals?

How Companies Advertise During Festivals?

• Kumbh Mela

How Companies Advertise During Festivals?

• Diwali

Benefits Of Festival Advertising

Festive Advertising

• Better Business & Selling Opportunities

• More Buying Capacity

• Better Exposure to Products

• Opportunity To Get Target Audience

• Increased Sales & Profits

Disadvantages Of festive Advertising

“Festive marketing can create a category of customers who seek

festive deals. They only buy when there are discount offers.”

Facts About Festive Advertising

Case Study

• Wal-Mart

• Lenovo

Festive Advertising

Suggestions For Good Festive Advertising

• Ad campaigns for festivals

• Special Offers and discounts

• Greeting cards and gifts

• Sponsoring celebrations/events

• Keep communicating