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Strategic ManagementProfessor: Vahid Victor Keyhani
Group 3Nguyễn Thị Trà My - 332953Trần Quang Khôi - 332969
Ngô Thùy Phương Thảo - 332942Nguyễn Trọng Tấn - 332955Phạm Thùy Trang - 332964Đào Ngọc Lan Đài - 332929
Trần Ái My - 332966
Contents 1. Introduction: Overview, Mission & Vision Statements2. Company history3. Corporate social responsibility (CSR)4. Scope5. Operations 6. Competition7. Marketing & E-commerce8. Recommendations9. Conclusion - References
1. OVERVIEW - MISSION & VISION STATEMENTS
COMPANY OVERVIEW• FedEx Corporation (FedEx)
is a provider of transportation, e-commerce and business services.
• The company offers:– time certain delivery services– international trade services– in-store services– online services– business solutions
• FedEx operates through four segments.
COMPANY OVERVIEW• FY15 Revenue: $47.5
billion• Team Members: More than
325,000• Countries and Territories
Served: More than 220
Mission Statements
Vision Statements
• It’s what we do• It’s why we matter • It’s who we are
Objectives
• Financial Goals• Long Term Goals– Achieve 10%+ operating margin– Increase EPS 10%-15% per year– Grow profitable revenue– Improve cash flows– Increase ROIC– Increase returns to shareowners
Strategies
• FedEx plans to focus on these five strategies to grow as a business.– Grow core package business– Grow internationally– Grow our supply chain capabilities– Grow through e-commerce & technology– Grow through new services & alliances
2.FEDEX’S HISTORY
1971 - 1989• 1971: Federal Express Corp. is
founded in Little Rock, Arkansas.
• 1975: Federal Express installs its first drop box.
• 1977: Federal Express purchases seven Boeing 727 aircraft
• 1978: listed on the New York Stock Exchange (FDX).
• 1983: reach revenues of $1 billion .
• 1989: purchases Flying Tiger
1971 - 1989
1990 - 1999
• 1990: win the Malcolm Baldrige National Quality Award in the service category.
• 1994: launches fedex.com • 1995: opens the Asia Pacific hub
in Subic Bay• 1998: creates FDX Corp.• 1999: opens a hub in Paris airport
and launches its Euroone network
2000 - 2015• 2000: FDX is renamed FedEx
Corporation.
• 2001: create an alliance with U.S. Postal Service.
• 2004: acquires Kinko's for $2.4 billion.
• 2005: launches around-the-world flights.
2000 - 2015• 2007: expands in India
• 2012: acquires Rapidão Cometa, Brazil.
• 2014: acquires the Supaswift businesses in South Africa and six other countries.
• 2015: starts the construction of the FedEx Shanghai International Express
3. CSR
Ethical practices
Unethical practices
Ethical practicesEnvironment & efficiency
FedEx Fuel Sense
Ethical practicesDisaster readiness and relief
Disaster Response Unit (DRU)
Ethical practicesPedestrian and road safety
Ethical practicesCommunity and philanthropy
Center for Sustainable Transport
Unethical practices
Overcharging business customers Taking "no action" to fix it
4. Scope
Package Shipping in US
International Package Shipping
Freight Shipping
• FedEx launched the Euro network in 1999.• Two major hubs located in Paris, France and
Cologne, German.
• FedEx connect with more than 400 intra-Asian flights to ensure complete coverage of the region, including leading business centers such as Seoul, Tokyo, Osaka, Taipei, Hong Kong and Bangkok.
5. Operations
Company Structure
FedEx Corporation(325,000 employees)
FedEx Services(12,000 employees)
FedEx Office
FedEx Tech-Connect
FedEx Express(165,000 employees)
FedEx Trade Networks
FedEx Supply-Chain
FedEx Ground(70,000 employees)
FedEx Smart-Post
FedEx Freight(39,000 employees)
FedEx Custom Critical
Key Process
Verify order data
Select appropriate
routing
Designate service
provider
Shipment tracking
Process invoices
Prepare billing
Technology
Technology • In 2007,
– Launched FedEx Innovative Labs– Developed Digital Assisted
Dispatch System and Electronic Trade Documents
• In 2010,– Launched Global Business Data
Visualization Experience– Introduced the first all-electric
trucks
• Recently, – Built private cloud
6. Competition
Overall
FedEx DHL UPS
Advantages
-Most environmentally friendly-Timely Shipping
-International presence-Air delivery-Sea delivery
-Pickup-Speed of Delivery-Work from Home
Disadvantage
-Not Many Services-Smaller Fleets than UPS
-Weak US Presence -Extra Costs
- Pricey
FedEx’s Competitive Advantage
• Cost savings• Customer service• Market advantage• Service options• Reliability• Support• Innovation: SenseAware
7. Marketing& E-Commerce
Social Network
E-Commerce
8. Recommendations
Strengths Weaknesses
Diversified business operation Strong information system networks Strong market position Brand equity Technology infrastructure Physical assets Sustainable development
Overdependence in U.S. market Declining market share in Sector Cost of infrastructure in expanding international market Decentralized operations Delivery-staff need training Covering loss in financing and investing activities by
profit in operating activity
Opportunities Threats
International expenses Expanding Chinese market Online shopping Using cooperative strategies Challenging competitors through merger &
acquisitions Growing potential customers Growing global transportation
Increasing transportation cost Economic slowdown in China E-substitution Current economic situation in U.S. market Vulnerable to increasing reach by major competition Cost-cutting initiative Green initiative makes it costly to keep up with
standards.
Recommended Strategies
1) Expand market2) Retrenchment
• Controlling the operating expenses• Communicating among regions to avoid
redundancy, overlap territories
9. CONCLUSION
References• http://investors.fedex.com/company-overview/overview-of-company/default.aspx• http://investors.fedex.com/company-overview/mission-and-goals/default.aspx• http://about.van.fedex.com/our-story/company-structure/• http://about.van.fedex.com/our-story/history-timeline/timeline/• http://about.van.fedex.com/blog/tag/technology/• http://about.van.fedex.com/social-responsibility/overview/• http://investors.fedex.com/company-overview/mission-and-goals/default.aspx• http://investors.fedex.com/governance-and-citizenship/policies/code-of-conduct/defa
ult.aspx• http://www.fool.com/investing/general/2014/07/21/despite-optimism-fedex-corporati
on-faces-challenge.aspx• http://logisticsviewpoints.com/2015/04/10/this-week-in-logistics-news-april-4-10/• http://processedword.com/blog/usps-vs-dhl-vs-fedex-vs-ups/• http://www.fedex.com/us/supply-chain/services/critical-inventory-logistics/• http://www.senseaware.com/what-is-senseaware/• https://www.youtube.com/watch?v=7USlVgd0OyY
Thank you for listening!