Fdi attraction academy step 2 - How to develop a Global Investor Attraction Website

www.FDIAttraction.com

How to develop a

Global Investor

Attraction Website

By Xavier Hurtado

FDI Attraction Facilitator

Marketing Strategies & Tools to

Attract Industrial, Commercial and

Touristic projects to your region.

FDI Attraction Academy

STEP 2

Strengthening Communities … One Economic Development Professional at a time!

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What we covered on our Previous Step:

7 Marketing Strategies & Tools to

Find Potential Investors

1. Determine the Industries to Develop and specific

companies to attract to your Region

2. Determine your Networking Strategy:

Associations & Events

3. Find & monitor opportunities with Google Alerts

4. Find & monitor opportunities on Twitter

5. Find & monitor opportunities on Linked In

6. Find decision makers on online databases and

contact them

7. Validate your Message: Surveys & Keywords

To go through them again go to www.fdiattraction.com/step-1


Suspect Prospect Lead Opp Investor

Investor Nurturing

Early Mid Late

The Investor Process to Land in your Region

1. Suspect: potential investors you

meet at a trade show, association or

discussion group on Linked In.

2. Prospect: Subjects that got

interested in your website and

registered for an ebook or webinar.

3. Lead: Prospects that keep on

visiting your website thanks to your

follow up communications

4. Opportunity: Leads that already

trust you and request a Consultation

Call or to visit your Region

5. Investor: An Opportunity that

decides to Invest in your region.

This graph will show you the process in which Potential Investors will go with every touch

point that you perform with them.

This week we will focus on the tactics and tools that will help you to attract and

capture SUSPECTS in your WEBSITE, who you will be able to Nurture later.


STEP 2 - Marketing tools to Develop a Global Investor Attraction Website

Now we'll cover 7 strategic tools that will help us

develop an engaging website for Global

Investors.

Take notes & take action by exploring the tools

we suggest. Then GO & Implement!

Every website has to do 3 things:

1. Add value to investors

2. Capture the names of potential Investors

3. Convert those investors into projects for your

community

Is your current website doing those 3 things?


What does adding value to investors mean?

It means providing them with information that truly pushes

them forward to contact you and to invest in your region.

Talking about the geography, climate, demographics and

quality of life is meaningless to potential investors.

No wonder why it’s very hard to attract Foreign Direct

Investment to our regions.

One question you should ask yourself all the time when

you decide to put something on your website If you were

that potential investor: “What’s in it for me?”

If that specific page, ebook, graph or document answers

nothing, your investor will leave your page.

We will cover ways to Add value to your potential

investors in the following weeks.

This week, we are going to focus on the tools that will help

you attract and capture investors on your website based

on the different features you implement.


Step 2:


Develop a Global Investor Attraction Website

1.Global Investor Friendly Website

2.Social Proof: testimonials & case studies

3.Search Engine Friendly Website

4.Technology Friendly Website

5.Website Makeover

6.Investment calculators creation

7.Investor capturing & landing forms


Make a Global Investor Friendly Website: Languages

1.What languages do Investors speak? On your notepad, write the languages you

would target to attract investors.

Is your website translated to your target languages? Will potential investors find

you on their native language Search Engines like google.jp for Japanese or

google.de for German?

Make sure you develop your message and a 1 page flyer translated to the

language of your potential investors. To get it done, go to

http://Languages.FDIAttraction.com

http://languages.fdiattraction.com/

http://languages.fdiattraction.com/


Make a Global Investor Friendly Website: Calls to Action

2. How easy is it for investors to navigate the website and find what they want in

less than 3 clicks?

Make it easy for Investors to find what they are looking for or what you offer with

straight forward calls to action like “Get a Free Guide to Start up Doing

Business in this Region” or “Request a Free Investment Agenda”

A confused mind

Does not invest!


Make a Global Investor Friendly Website

3. How easy is it for a potential investor to contact you?

Do you offer a number in their country to make the call easier?

To get your International Phone Numbers (Toll Free or Local in more than 100

countries) go to: http://Numbers.FDIAttraction.com

Your

International

Phone Number

will get you

closer to

Investors

http://numbers.fdiattraction.com/

http://numbers.fdiattraction.com/



4. Do you have a live chat in case they want to engage at that time?

We suggest you install on your website the chat tool of

http://chat.FDIAttraction.com and have someone from your place or a virtual

assistant answer for Potential Investors questions.

To learn more about Virtual Assistants go to

http://VirtualAssistants.FDIAttraction.com and get a Free Ebook to learn more

about how to leverage on this important resource.

A LIVE CHAT

will facilitate

interaction with

Investors on

your website!

http://chat.fdiattraction.com/

http://virtualassistants.fdiattraction.com/



5. Do you have interactive maps with google places on your website?

To get a regional website with properties uploaded in an interactive map on your

website, go to http://Maps.FDIAttraction.com

An Interactive Map will

show Investors how to

move from the Airport

to Key locations in

your region making it

more tangible!

http://maps.fdiattraction.com/



6. Do you have interactive videos explaining the opportunity of investment in

your region?

To learn how to make your Videos go to http://videos.FDIAttraction.com

An Interactive

guided video will

help Investors find

the information

they are looking

for faster!

http://videos.fdiattraction.com/

http://videos.fdiattraction.com/



7. Do you have downloadable brochures or flyers about the investment

opportunity?

Make it easy for Investors to explain and share the Investment Opportunity in

your region with their business associates by offering “Present This Investment

Opportunity to a Friend – Presentation” and “Sharing Tools”.

Immediate downloads

explaining the

Investment

Opportunity will help

investors share it with

their Partners or

Associates


Social Proof: Testimonials & Case Studies

1.Investors believe in stories they can relate to.

Make sure you include 3Ss on your website: Star (Decision Maker), Story (how

they thought of investing in your region) and Solution (how you facilitated the

Investment Landing Process).

To get testimonials on your website & Social Networks go to this tool:

http://Testimonials.FDIAttraction.com

Decision makers

relate to other

Decision Makers

who already

Invested in your

Region.

http://testimonials.fdiattraction.com/

http://testimonials.fdiattraction.com/


Make a Search Engine Friendly Website: SEO

1. Optimize your website Title & Description in content and keywords for Search

Engines (Search Engine Optimization = SEO)

Your Title should be a short phrase stating who you help do what in less than 70

characters.

Your Value Proposition and Target Investors should be in your Description in less

than 150 characters with a Call to Action.

When Investors

look for your region

on Search Engines:

What are they

reading that will

make them visit

your website?


Make a Search Engine Friendly Website: Keywords

2.Make sure you use your keywords for everything: images, text, videos, this will

help Investors looking on Search Engines to find your website.

However, do not overuse keywords on your website. Try to keep a keyword

Density of from 3%. For example, if you write an article of 400 words, your

keyword can not appear more than 12 times or it will look like SPAM.


Make a Search Engine Friendly Website: Blog

3. Make sure you write a blog with Keywords about relevant news for your

target industries on a weekly basis

When thinking about relevant news, make sure it’s relevant for potential

investors not for your directors or staff.

Make sure you always use keywords and Calls to Action like Register for a Free

Consultation Call or Request a Free Investment Agenda!

If you want to learn how to start your own blog go to:

http://blogger.fdiattraction.com and watch 10 Free Training Videos.

What articles or blog

posts will Potential

Investors like to read?

Why should they

contact you

afterwards?

http://blogger.fdiattraction.com/


Make a Search Engine Friendly Website: Analytics

4. Install an Analytics Software on your website that allows you to always

track, measure and adapt your website, blog or any type of content

according to your Investors conversion.

What to track? Keywords and sources of traffic that drive visitors and convert to

Investors

To get this kind of software (not Google Analytics) on your website go to:

http://Analytics.FDIAttraction.com

http://analytics.fdiattraction.com/

http://analytics.fdiattraction.com/


Make a Technology Friendly Website

1.Does your website look and work well on any device?

There are different roles of the people who is going to be getting information

from your website: decision makers, business developers and research

assistants.

Make sure all of them can view your information from any device (computer,

laptop, tablet, mobile phone), and think ahead on the type of information they

might need and how they get it as fast as possible.

What devices will

Potential Investors use to

view your Website?

Will it be the same

website for all devices?


Make a Technology Friendly Website

2.Does your website look and work well on any Internet Browser?

Since we do not control which browser our potential investors could be using,

we have to make sure it works properly on all of them and in all of the

browsers’ versions.

Would all your graphics,

sounds, animations,

videos or plug ins work

on when an Investors

uses any Internet

Browser to access your

website?


Website Makeover: doing it yourself

1. You could design your own website in 3 simple steps with a Site Builder, as

easy as drag & drop.

If you want to test this model go to http://Website.FDIAttraction.com

http://website.fdiattraction.com/

http://website.fdiattraction.com/


2. Launch a design contest without breaking your budget and get the creativity

and talent from all over the world

What’s great about this option is that you get design proposals from different

designers with the same budget you determine to get your website done.

If you want to test this model go to http://Crowdsourcing.FDIAttraction.com

Website Makeover: getting it Crowdsourced

http://crowdsourcing.fdiattraction.com/


3. Get an FDI Attraction & Proposal to launch an Online Campaign

If you plan to redesign your website, or launch a campaign related site, you could

get the creativity from designers from all over the world to help you get the best

option.

If you want to test this model go to http://Campaign.FDIAttraction.com

Website Makeover: Getting an Economic Development –

FDI Attraction Website & Online Campaign

Get an FDI Attraction

Assessment &

Proposal to position

your region with

Potential Foreign

Investors

http://campaign.fdiattraction.com/

http://campaign.fdiattraction.com/


Make Investment Calculators & Simulators

Some Frequently Asked Questions a Potential Investor has:

“How much is it going to cost me?”

“When will I get the Return on my Investment (ROI)?”

Whenever possible, ask them for data to personalize a report that will open the

door for a conference call to explain the report and engage with the potential

investor.

To get your own Investment Calculator go NOW to:

http://Calculators.FDIAttraction.com

Create an Investment

Calculator including

costs of direct and

indirect labor, utilities,

leasing rates,

construction rates and

other related costs.

http://calculators.fdiattraction.com/


Make Investment Calculators & Simulators

When an important investor seems very interested to invest in your region, help

them providing a SIMULATION of how his investment would look like in the format

of a Video, Virtual Tour or even a Scale Model of his company in your region.

This will turn into a question of WHEN they will start up operating in your region,

instead of IF.

Create a TANGIBLE

SIMULATION of how the

Investor’s project might look

like showing the traits he

showed most interest in the

shape of a VIDEO or

VIRTUAL TOUR


Make Investor Capturing & Request Forms

1. Offer something of value in exchange of the potential investors data: an

ebook, an assessment, a webinar, a whitepaper, etc.

Make sure you have different ways of capturing their data being always

compliant with Privacy Policies and the CAN-SPAM Act.

To get a list of the tools to that will allow you to capture Investors and Follow up

with them go to http://Forms.FDIAttraction.com

Get an FDI

Attraction

Assessment &

Proposal to position

your region with

Potential Foreign

Investors

http://forms.fdiattraction.com/


Make Investor Capturing & Request Forms

2.Make Investors know that they can REQUEST a Proposal to Invest in your

region. Most Economic Development websites lack of this Investor Capturing

form.

Make sure there is a very well thought form to fill out by them, with as little open

ended questions as possible. This is just a starting point to have a conversation.

Don’t make it long.

To get a list of the tools to that will allow you to capture Investors and Follow up

with them go to http://Forms.FDIAttraction.com

Offer different ways to

personally engage with

potential investors:

“Request a local Agenda”,

“Request an Incentives

Proposal”, etc.

http://forms.fdiattraction.com/


What we covered today:


Develop a Global Investor Attraction Website

1.Global Investor Friendly Website

2.Social Proof: testimonials & case studies

3.Search Engine Friendly Website

4.Technology Friendly Website

5.Website Makeover

6.Investment calculators creation

7.Investor capturing & landing forms

WHAT’s NEXT?

GO & IMPLEMENT NOW!


Get your Global Investor Friendly Website

Get a website with:

1. International Positioning & Access: languages &

phone numbers

2. Investor Freebies: offering ebooks, assessments

and reports to capture their names CAN-SPAM

Compliant.

3. Interactive Maps with guided Tours

4. Interactive Videos with Professional Presenters

5. Case Studies & Testimonials

6. Friendly with all types of device and browser

7. With Investment Calculators

Go Implement!

Request a Proposal to get

your Global Investor

Friendly Website

http://SS.FDIAttraction.com

http://ss.fdiattraction.com/


Coming up Next…

STEP 3 “Marketing Strategies & Tools to Capture, Nurture

& Land Investors in your Region"

What happens after a potential investor

visits your website?

Will they come back? Will you know who

they are?

Will you be able to follow up with them?

Something to keep in mind: "The investor

will contact you when he is ready to do it,

not when you are ready to market your

region to them”

That’s why you need an Investor Nurturing

Strategy.

So, stay tuned for the email notification

about or if you don't want to wait, go to

Day 3 NOW.

http://www.fdiattraction.com/step-3.html

http://www.fdiattraction.com/step-3.html


Will YOU Be Our Next Success Story?

At FDI Attraction we are on a Mission:

To help 10,000 Economic Developers to attract Industrial, Commercial and

Touristic Investment projects to their communities, one region at a time through

the Strategic Planning and Promotion of Investment Tour Campaigns.

Would you be interested in getting your

INVESTMENT TOUR CAMPAIGN FREE? (See next page)


US TOLL FREE: +1 877 527-9991

US Direct Ph. +1 (915) 235-2966

Skype: xhurtado

Learn how to get & Request your

FREE INVESTMENT TOUR CAMPAIGN

at: http://FreeCampaign.FDIAttraction.com

International Economic Development Program

by Marketing Crafter, LLC

Xavier Hurtado CEO & FDI Marketer + Consultant

www.linkedin.com/in/xavierhurtado

[email protected]

Twitter: @fdiattraction

www.FDIAttraction.com

Next Step

http://freecampaign.fdiattraction.com/