7 STEPS TO BUILDING

A BADASSMARKETING

FUNNEL

Will Hanke

Awareness

Consideration

Conversion

Awareness

Consideration

Conversion

Today’s Goals:

In-Depth Training Opportunity

Awareness

(TOFU)

1. Get an Audience

Get an Audience

• Know Your Target Market• Site Design• SEO / CRO• Onsite Content

SEO ADS SOCIAL VIDEOS

bit.ly/RCMpersonas

TemplateMonster.com

ThemeForest.net

site:

site:yourdomain.com

Awareness

2. Create a Lead Magnet

Lead Magnet:noun – an irresistible

bribe offering a

specific chunk of

value to a prospect in

exchange for their

contact information(DigitalMarketer.com)

Awareness

Consideration

Awareness

Consideration

Conversion

3. Nurture the Relationship

4. Build a TripWire

Awareness

Consideration

Conversion

Awareness

Consideration

Conversion

5. Overdeliver

Awareness

Consideration

Conversion

Lead Magnet

TripWire

Core Offer

6. Ask for the Core Sale

Awareness

Consideration

Conversion

7. Maximize the Relationship

Recap + Q&A

1. Get an Audience2. Create a Lead Magnet3. Nurture the Relationship4. Build a Tripwire5. Overdeliver6. Ask for the Core Sale7. Maximize the Relationship

Thank You!

RedCanoeMedia.com