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WARMLY WELCOME ! HARVEST FAIRTRADE WELCOMES YOU ALL TO HARVEST LTD

Fairtrade impact at harvest flowers kenya

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WARMLY WELCOME !

HARVEST FAIRTRADE WELCOMES YOU ALL TO HARVEST LTD

HARVEST FAIRTRADE S.H.G

FAIRTRADE PREMIUM COMMITTEE

“ Growing stronger with Fairtrade”

POWERS OF THE GENERAL ASSEMBLY (GA)

THE GENERAL ASSEMBLY IS THE HIGHEST DECISION MAKING ORGAN, THE SUPREME .

THE FPC DERIVES ITS POWERS AND MANDATE FROM THE GENERAL ASSEMBLY OF WORKERS.

NOTHING IS DONE WITHOUT GA APPROVAL.

Members in a General Assembly

Forward Statement • The Harvest Fairtrade Group as a legal Body is

managed by a Fairtrade Premium committee comprising of a twelve member committee.

• The group has been in existence for 3 years.• FPC has a adopted a committee systems

empowered and capacitated , with strong values of transparency , accountability and more so a responsible premium organization.

• The Group work together with management to achieve the ultimate goals and objectives

• Inclusivity is key aspect of the committee activities • Building synergies between the Management,

workers and the FPC for better results.

COMMITTEE MEMBERS• Alice Maru----------------- Fairtrade officer• Doris Karimi--------------- Management Advisor/Rep.• Sylvester Wabwire ------- Management Advisor/Rep.• Samwel Atieno ----------- Chairperson • Tabitha Wambua--------- Vice Chairperson.• Lawrence Mwangi-------- Treasurer.• Hellen Ndirangu----------- Secretary.• Danson Mutua------------- V. secretary.• Elima Gladys --------------- Member • Josephine Mwikali --------- Member• Paul Musembi -------------- member• Joseph Nzioka--------------- member

1st Year Strategy- Capacity building of workers and the FPC-Build an organization with strong pillars and values-Benchmark ISEAL alliance Credibility Principle into our system a)Sustainability b)Transparency c)Truthfulnessd)Rigoure)Improvement f)Impartiality g)Engagement h)Efficiency i)Accessibility j)Relevance. -Strong institution that survives the test of time, With strong pillars

GROWING STRONGER TOGETHER

• The group has the spirit of Fairtrade partnership approach

• Key partnership areas • 1. Sustainable livelihoods• 2. Workers empowerment (social and

economic)• 3. work relations

Fairtrade Partnership Principles

• Harvest ltd embarrasses the Fairtrade principles 1. Equality_ respect for all parties 2. Complementarity – all parties are equal 3. Result oriented – ambitions and taking action

first.4. Clarity – clarity on functions 5. Flexibility – with vision, Mission, aims and

objectives plans adaptations is important for Harvest Ltd and Premium Committee.

6. Mutual accountability – achieve the objectives with transparency, accountability and integrity with policy coherence

IMPLEMENTED PROJECTS • Workers awareness on Fairtrade• FPC capacity building • Education Of Workers Children (Bursaries).•  Course For Workers Project• Group Support Project • Community Support Projects (Sanitary towels)• Environment Conservation Projects • Organizational Development Projects • Women Empowerment • Revolving Funds Scheme/home improvement/product loans• Income generating projects (public address, trees, cow peace)• Sports And Culture Projects• Cooperative Savings And Credit society Loans • Workers Health Project (Typhoid Vaccination & malaria)• Desk and lockers project • Boarding beds project

SUPPORT GROUPS

• Fairtrade Africa • Fairtrade for Eastern Africa • Harvest ltd • Worker • Fairtrade international through the

liaison office (John Ongori, Jenniffer Mbuvi, Caleb Kiptoo and Zachary Kiarie)

Conserving the Environment

Other projects/ 2015/2016 calendar

• Single mothers Project • Widows project • Sponsorship • Convenient store • Special group support ( the disabled) physically

challenged • Public library • Workers health project • Disaster and emergency management project • Carbon management Plan • Fairtrade open Day • Supporting schools

Projects Summary

• Projects Pillar (strategic plan): Past/ implemented, present- current , &

future projects – Review changes in projects, – Strategic points– Implementation strategy

Average Project Beneficiaries

Majority project Beneficiary

Age factor beneficiary

Time- 3yrs

Number of

Employees

Great Achievements

Fairtrade First ever award Winner• Workers’ Premium Committee – Africa: Harvest,

Ltd.• The workers at Harvest LTD launched an ambitious 5-

year strategic plan focused on gender and environmental protection just one year after becoming Fairtrade certified. Their Premium money has been dedicated to supporting public schools in the community, with extra support to ensure girls can attend. They also have a fast growing nursery for trees, which are planted alongside the River Athi to protect and improve the surrounding ecosystem.

• Other finalists included: Liki River Farm – Longonot Horticulture Division in Kenya, and the Volta River Estates Limited (VREL) in Ghana.

Reference : www.fairtrade.net/single-view

First Ever Fairtrade Ward Best Premium

Committee Harvest Ltd

Competitive Approach

• Sound approach to investment• Strategic reviews • Benchmarks pillars • Performance score card • Clear needs analysis • Strong institutional values • Structural management principle • Feasibility study and risk analysis to

projects• Transfer of skills • Capacity building

Positioning

• Harvest fairtrade has positioned itself as an organization with distinct characteristic , through Benchmarking process such as

• MDG goals • Post MDG• Sustainable development goals- 17 points • Ethical Initiatives• UNDP charter • Kenya Vision 2030.• Transformative approach of Fairtrade international

Communication Strategies

• Social networks:

Facebook Page “harvest fairtrade shg”Community Page “Harvest Fairtrade SHG”Twitter page “ Hfairtrade• Target Group: members of harvest

Group, Community members, Social organizations, buyers, consumers, certification body, Regional organizations.

Projects & Fulfillment• Bursary project: has benefited 120 families with

average of 60% of total school fees per year paid. • Has reduced school drop-out due to school fees by • a) secondary schools- 50%• b) Colleges By 60%• c) University by 60% • Increased enrollment to schools by• Secondary schools by 50%• Colleges By 20%• University no exact figures recorded on enrollments • ( Data provided by Kinanie secondary, Mavoko

secondary and Athi river Primary.

Home Improvement Product loans

• Launch plan: to help workers access household items with less stress– Provide workers with access to basic product through a

loan scheme free from interest charges

• As benefited over300 workers through a strategic implementation plan

Jan Feb Mar Apr May Jun July Sep Oct Nov Dec

Phase 1Phase 1

Phase 2Phase 2

Phase 3Phase 3

Workers Health Project

• Tailored to help prevent disease pandemic Such as • Typhoid vaccination• Malaria • Meningitis • TB• HIV Aids • Hepatitis A and B• Cervical cancer The project under Typhoid Vaccination drive affected

positively 620 employees who were vaccinated against salmonella Typhi

Sacco loaning Scheme

• Short term loans as an investment to the Workers through the workers Sacco project

• Double benefit Strategy:1. Loan Sacco the workers gets interest accrued at

1.2% P.m.2. Workers acquire loans from the Sacco at 1.5% p.m Strategic point Workers cushioned a total of 1.2% of the loan

Interest and only pay the loan at 0.3% of the loan interest.

Group Support/Women Empowerment

• To empower a group of workers to invest in Small and medium enterprise

• The strategic approach: age factor, General status of employees, entrepreneurs among workers group

• The project has benefitted 50 women directly through groups and 20 men through groups of ten

• Expanded to fix members of the group in age bracket of 50yrs to 60 year to venture in life venture business to cushion

• As a policy framework that guarantee security.

Environment Project

• Reduce environment degradation and global warming.

• Offsetting of Carbon Emissions; planting of trees.

• Conservation of River Athi

• Beautify the environment and create a good outlook of the surrounding.

• Reforestation of Athi River area.

Community Project

• Support the community through education channels i.e. schools in Athi-river community through

• a) donation of sanitary towels - 12 public primary school in Athi-river benefits fully

from sanitary towel donated by Harvest Fairtrade Group.

- 5 public secondary school in Athi-river Community benefits from the project fully every term.

• Achievements ; has reduced absenteeism 100% on natural elements of disadvantage.

• Has improved performance of girls in school by 60% improvement recorded in secondary schools

Public Relations

• Strategy & execution– PR strategies a)Exhibitions i.e. IFTEX international Flower Exhibition b)Customers story lines c)Workers story lines d)Sales promotional materialse)Community social responsibility projects f) Awareness campaigns g)A customs question and answer platform in the

Social media platform

CONTENT MARKETING STRATEGY

• With shared objectives and goals the FPC and the Harvest Ltd as set a Priority in content marketing

• With a strategic marketing approach of Fairtrade Products and creating an Harvest Brand focused on relevant content to attract the buyers and retain existing clientele, broaden the customer base

• This is co shared by the FPC , with simple reason that Good FT sales means good FT premiums

MARKETING PARAMETORS

Through flyers Calendars Newsletters Social Media Marketing networks.

Success Metrics

• First year goals achieved with 50.2% of • workers benefited directly and 90%

indirectly • Second year goals achieved by 100%

benefit to workers directly of each category as

• a) Young --------100% b) Aged 40-55yrs---100%• Additional year goals: achieved

conservation of the river stream by 20% tree cover.

Buyers -Strong pillar for our achievement- voice to the workers 10% premium -Hope and optimism -Setters of the horizon