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Workshop: Failure... stepping up to succeed There's lots to be learned from projects and businesses that have not succeeded and there's no reason why you couldn't be a serial entrepreneur stepping up from failure to succeed the next time. This session will offer testimonials who have not been blown away by a couple of set-backs and have stepped up to succeed in the end. They will share their experiences and lessons learned so you can hopefully avoid their mistakes and when you make your own ones, know how to handle that.
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“Failure?...” stepping up to succeedStartups.be – April 19th 2012
Caveat auditor:• Statistic n=1• Strategy is romanticized hindsight!?
This document is strictly confidential and must not be given to any third party, or be reprinted or copied in whole or in part without the prior consent of the author. © 2012 Nomadesk, Inc.
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Who We Are
► What our customers are saying:– “Zero thought, in-the-flow file sharing and data
security.”– Nomadesk at Kirsten Realty– Nomadesk at CEO Collaborative Forum
This document is strictly confidential and must not be given to any third party, or be reprinted or copied in whole or in part without the prior consent of the author. © 2012 Nomadesk, Inc.
The 5 Magical Things
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1 encrypted and stored locally on your computer; offline availability
mobilized and made accessible via any smartphone, tablet4
synchronized to your other devices3
backed-up to a secure data center; compliant with EU privacy laws2 shared with other people you
have invited to view your drive5
This document is strictly confidential and must not be given to any third party, or be reprinted or copied in whole or in part without the prior consent of the author. © 2012 Nomadesk, Inc.
Company History
2004 – 2007:• Johnson & Johnson• $500K seed round • (Angels, Founders)• $4.5M A-round • (Gimv, founders,
angels)
2009 – 2010:• “The Firm”• Flemish Parliament• $5M B-round
(Gimv, BAMS Angels Fund)
2011:• 350% Revenue Growth
(YoY)• Nomadesk Inc.• Seasoned CEO (US)
2012:• $3M – $4M Revenue• C-round• …
This document is strictly confidential and must not be given to any third party, or be reprinted or copied in whole or in part without the prior consent of the author. © 2012 Nomadesk, Inc.
“I have not failed.I've just found 10,000 ways that won't
work”
Mea culpa:
► Product:– Vision not sufficiently vetted
by customers– Over-engineered, “featuritis”
► Marketing:– “Build it and they will
come” syndrome
► Funding:– VC money with an
“unproven” model– Money follows success, not
vice-versa!
Culpam (blame “them”):► “Damn you,
Europaaaahh!”► Consumer Market:
– Fragmented– Conservative
► Start-up Ecosystem:– Investment supply-chain:
o #o Profileo Exit opportunities
– HR supply:o “Appetite for disruption”o Risk averse
– PR gap
Thomas Edison (1847 – 1931)
This document is strictly confidential and must not be given to any third party, or be reprinted or copied in whole or in part without the prior consent of the author. © 2012 Nomadesk, Inc.
The Secret Sauce…
► “Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage”
o Niccolo Machiavelli (1469 – 1527)
When the going gets tough, the tough get going
Look no further…this man said it!
This document is strictly confidential and must not be given to any third party, or be reprinted or copied in whole or in part without the prior consent of the author. © 2012 Nomadesk, Inc.
“I have not failed.I've just found 10,000 ways that won't
work”
Mea culpa:
► Product:– Vision not sufficiently vetted
by customers– Over-engineered, “featuritis”
► Marketing:– “Build it and they will
come” syndrome
► Funding:– VC money with an
“unproven” model– Money follows success, not
vice-versa!
Culpam (blame “them”):► “Damn you,
Europaaaahh!”► Consumer Market:
– Fragmented– Conservative
► Start-up Ecosystem:– Investment supply-chain:
o #o Profileo Exit opportunities
– HR supply:o “Appetite for disruption”o Risk averse
– PR gap
Thomas Edison (1847 – 1931)
STOP whining!Learn and move on!“reculer pour mieux sauter!”Prioritize & focus!
STOP whining!Take advantage!Pivot!Move?!
This document is strictly confidential and must not be given to any third party, or be reprinted or copied in whole or in part without the prior consent of the author. © 2012 Nomadesk, Inc.
Darwin rules, like never before!
1/ Survival of the fittest:
► “My dear,” said Michael Porter, “I believe there are five forces.”
► Adapt or die!► Companies that strive
to make economic sense.
► Here’s where we all go SWOTty!
2/ Survival of the beautiful:► “The peacock's tail,”
said Charles Darwin, “makes me sick.”
► Be liked and thrive!► Companies without a
significant revenue model.
► Here’s where we all go WTF!
This document is strictly confidential and must not be given to any third party, or be reprinted or copied in whole or in part without the prior consent of the author. © 2012 Nomadesk, Inc.
Wear your
with pride
This document is strictly confidential and must not be given to any third party, or be reprinted or copied in whole or in part without the prior consent of the author. © 2012 Nomadesk, Inc.
Contact
Filip [email protected]
twitter.com/ftackAbout.me/FilipTack
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