Failure mapping the collaborative economy

COLLABORATIVE ECONOMY FAILURE MAP

Accoleo Spinlister (formerly Doliquid)

Lending Club ProFounder The Amazings

Airbnb Exec Loanio Prosper The Sharing Engine

Arribaa Neighborgoods (formerly FavorTree)

Loosecubes RelayRides TutorSpree

BlackJet Gidsy Lourish Rentalic Uber

Car2Go London GoLoco Milk.ly Getable (formerly Rentcycle)

Vayable

Cherry HeyNeighbor! Monkey Parking RideJoy Wheelz

Crashpadder HiGear Neighborrow

Scaffold WhipCar

Credport Housebites OhSoWe SprideShare Zaarly

Divvy Legit.Co PhillyCarShare Swap.com Zimride

2

Failure Mapping – 45 Companies Reviewed

= Closure = S,ll in opera,on

# of Companies by Vertical

5 Neighborhood Marketplaces 1 P2P Parking Marketplaces

4 Ridesharing Platforms 1 P2P Produce Marketplaces

4 P2P Carsharing Platforms 1 P2P Funding Platform

4 Task Marketplaces 1 P2P Luxury Vehicle Sharing

3 Experience Marketplaces 1 Coworking Space Marketplaces

3 P2P Accommodation Platforms 1 On-Demand Ridesharing

3 P2P Loan Marketplaces 1 Swap Marketplaces

3 Reputation Providers 1 Meal Sharing Platforms

2 Skillsharing Marketplaces 1 P2P Bicycle Sharing

2 Carsharing Platforms 1 B2B Rental Marketplaces

2 White-label sharing platforms

# of Companies by Type

25 Closures

8 Acquisitions

6 Pivots

6 PR Issues

# of Companies by Model

38 P2P Business Models

5 B2B Business Models

2 B2C Business Models

# of Companies by Country

35 United States Companies

7 United Kingdom Companies

2 European Companies

1 Australian Company 3

Failure Mapping – Key Statistics

Reason Explanation

Scale The company was not able to reach a sufficient level of scale to achieve a sustainable business model in the required time.

Unclear Value Proposition The customers weren’t compelled enough by the product offering to become repeat users – did not address a need.

Insufficient Funding The available funding was not enough to see the company through to sustainable revenue.

Lack of Product Focus The company offered too many product or service types, or addressed too wide a geographic area, resulting in weak uptake.

Regulation The company did not comply with existing regulation or struggled to argue for regulation reform.

Market Readiness The company did not find an enthusiastic customer base because the concept was launched prematurely into the market.

Trust The company suffered a significant and damaging breach of trust in their communit.y

Invalidated Product Offering The company launched the offering successful, only to find that there was a limited or nonexistent market for it.

Lack of Community Engagement The company struggled to build a strong and engaged community around the business to support with viral growth.

Lack of Government Support Government was unwilling to work proactively to create an enabling environment for the company to operate in.

Poor User Experience The user experience was under-developed or caused major friction for consumers, resulting in loss of customers.

Competition The vertical being operated in was saturated, and the company did not offer a compelling point of difference.

Shift in Product Focus The company recognized a flaw in their original business model, resulting in a shift in focus, or pivot, for the product.

Shift in Target Market The company recognized a challenge in uptake from their target market, resulting in a shift in focus to a different market.

4

Key Reasons for Failure Explained

24%

15%

14% 12%

10%

7%

4%

3%

3% 3%

2%

1% 1% 1% Scale

Unclear Value Proposition

Insufficient Funding

Lack of Product Focus

Regulation

Market Readiness

Trust

Invalidated Product Offering

Lack of Community Engagement

Lack of Government Support

Poor User Experience

Competition

Shift in Product Focus

Shift in Target Market

5

Predominance of Failure Issue

Most Common Reasons for Closure

26%

18%

18%

11%

9%

5%

3% 3%

3% 2%

2% Scale




Market Readiness

Lack of Community Engagement

Poor User Experience

Regulation


Competition

Trust

7

33%

27%

13%

6%

7%

7% 7%

Scale




Market Readiness

Regulation

Shift in Product Focus

Most Common Reasons for Acquisition

8

Most Common Reasons for Pivot

30%

30%

20%

10%

10%

Invalidated Product Offering



Scale

Shift in Target Market

Most Common Reasons for PR Issues

9

56% 22%

11%

11%

Regulation

Trust

