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What to Expect Today
• Quick Intro • Webinar Topics
• Facebook Recruiting – It’s Serious, Start Now• Are you Ready for Facebook?• Driving Candidates with Targeted Facebook Ads• Building a Facebook Fan Page Strategy• Facebook for Campus Recruiting• Facebook Recruiting Ecosystem
• Q&A • Please Ask Away
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Understanding your Core Value?
• Based outside of Boston, MA – Gloucester, MA– Offices in San Diego, CA & Santa Clara, CA
• Digital Recruitment Marketing Experience• Former Monster.com Digital Marketing• Knowledge of Recruiting, Digital Marketing,
Communications & Branding • Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service
About HireClix
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Social Media – Facebook Recruiting
• Targeted Ads are Cost Effective• Facebook Fan Pages Build a Talent Network
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Common Mistakes using Facebook
• No Clear Ownership• Starts & Stops • Job Pollution• No Clear Recruiting Call to Action• Lacks Authenticity
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Campus Recruiting: Facebook Marketing
Facebook Ads combined with Live Event @ MIT
Build Brand on CampusConnect with Candidates on CampusBuild Campus Career Office Relationship
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Facebook Campus Recruiting by the numbers
• Date: May 18, 2011 @ MIT – Finals Week• More than 250-300 students braved the rain and came out
to the campus event• Food truck sold out in three hours• Facebook ads targeted 480 MIT students• The campaign generated 7,000 impressions on campus• The Facebook ads sparked word of mouth among the
students, and many students at the event said they had heard about the food truck through e-mails and texts they received from friends.
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Tracking & Reporting = Recruiting ROI
• Measure Spend• Tracking for ATS & Google Analytics• Modifying & Optimize
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Facebook Recruitment Opportunities
• Serious Volume of Users• True Passive Candidate Audience• Low Cost Threshold to Start• Sophisticated Targeting for Ads –
• Education• Employer• Geography• Interests
• Fan Page to Engage Talent Community• Window into Corporate Culture
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Go Beyond Job Boards – HireClix• Social Recruiting
• Facebook • LinkedIN
• Targeted Recruiting Ads
• Pay-Per-Click Recruiting
• SEO for Recruiting
• Content Development
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Q&A
HireClix Contacts – Scott Ryan – VP Client [email protected]
Kev Wizst – Director of West Coast Client [email protected]
Neil Costa – Founder & [email protected]
www.hireclix.comwww.twitter.com/hireclixwww.facebook.com/hireclix