Facebook for the Floundering

A workshop presented by Social Media Club, Sacramento

Contributors

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This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Lesley Miller, Associate Director – Programming for SMCSac and Director of Public Relations, 3Fold Communications.

Laura Good, Membership Director for SMCSac and Director of Programs and Operations at SARTA.

Jeff Marmins, Executive Director for SMCSac , Principal, Social Media Path and co-founder, C7Group.

This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

An Introduction

Facebook is for everyone.

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Why is Facebook Important?

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• Growth hasn’t slowed

• Your consumers are there

• A place for everyone - from individuals, to companies to nonprofits

• So many functions

• Access to power

• Facebook is now connected to more than 15,000 websites including Yelp, CNN, and YouTube.

• Easy to use

Why goals matter.

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• You can’t measure success if you don’t know what you’re chasing.

• Brand awareness?

• Increased presence at events?

• Donations/Sales?

• Top of mind awareness?

• Reaching a new demographic?

• Customer service?

Profile? Page? Group? I’m lost!

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• Profiles are for individuals. ONLY. Trust us.

• Pages are for brands/businesses/nonprofits

• You should have an individual profile to administer a page.

• Groups are used for connecting people, discussion, solidarity.

• Causes are an application for nonprofits/fundraising.

Personal Profile Overview

Profile Page Navigation & Tips

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• Profiles Page is what others see.

• Customize who sees what on your Profile by using Facebook Privacy features.

• Use Friends Lists in conjunction with Privacy Features for better control.

• Set up a custom URL for your profile page http://www.facebook.com/username/

• Choose your URL wisely – you will never be able to change it.

Home Overview

Home: Your Facebook Dashboard

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• Home view is custom to every individual.

• News Feed is the activity of all your friends and Pages you’ve Liked.

• News Feed has two modes:

• Top News: What Facebook wants to highlight (Default view)

• Recent: Reverse chronological order

• Filter News Feed using your Friends Lists

• Group activity is not in News Feed.

Page Overview

Tips on Creating a Business Page

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• Choose your Page name with great care – it cannot be changed later.

• Choose the right Category for your organization – this impacts the featured information on your Page AND can never be changed.

• Create a custom URL for your Page (need 25 fans before you can do this) http://www.facebook.com/username/

• Custom URL can never be changed – choose wisely

Tips on Promoting Your Page

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• Share it on your profile and ask everyone in your organization to do the same

• Suggest it to your Facebook friends

• “@” a reference to your Page in posts you make on other Pages or your own Profile

• Tweet about it

• Add a widget to your webpage

• Include a link in your newsletter

• Share it on your LinkedIn Profile

• Advertise it on Facebook

Tips on Page Content

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• Keep your page Fresh – post at least one item to the Wall a day M-F

• Update (a messaging feature) your fans when you have something to share. 1-2 times a week is probably often enough.

• Photos are great, especially if you have events. Tagging makes them even better.

• Events can be tied to your Page.

• RSS feed can be tied to your Notes page (Facebook feature).

Need More Help?

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• "Like" Facebook Page on Facebook Pages http://www.facebook.com/FacebookPages

• Facebook has an excellent Help section. Use it.

• Search for Blog Posts & Tutorials posted on the web (make sure recent as Facebook features change frequently)

• Use your Status Update to ask a question & your friends mayl help.

• Crowd Source Twitter for answers.

Shortcuts

Easy Shortcuts to Enhance Content

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• Post your Facebook Page updates to twitter: http://www.facebook.com/twitter/

• Post your Blog or other RSS feed to the Notes tab on your Page http://www.facebook.com/help/?page=818#!/help/?faq=12431

Easy Shortcuts to Enhance Content

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Many third party apps to make things easier. Some examples:

• Twitter Feed tab : Involver app Twitter for pages http://www.involver.com/

• YouTube tab : Involver app YouTube for pages http://www.involver.com/

• Use an application like Twitterfeed to post your web page RSS feed to your Page Wall. http://twitterfeed.com/

Advanced Concepts

Where does Facebook Fit?

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• Integrated Strategy – where else are you?• Sales and Business Development• Customer Service •Marketing• Relationship Management

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FacebookAdvertising, Events, SEM,

One-to-one, Reputation, Credibility,

Engagement

Connecting Facebook

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• Syndicate your blog with RSS• Facebook Open Graph / “Like” Button•Make sharing easy• Use Calls to action (FBML)• Keep an eye on:• Facebook's Credits• The URL prediction

Open Graph / FBML

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Resources

“..My identity is not just defined by things on Facebook, it's defined by things all over the Web.” Mark Zuckerburg

• Static FBML• http://developers.facebook.com/plugins• Facebook Pages on FB

Community = Responsibility

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“When you have a small community there is a responsibility to trust one another, and it’s a much stronger bond than an anonymous internet.” Jesse Stay, CEO of SocialToo.com Co-Author, "I'm on Facebook -- Now What???"Author, "FBML Essentials" (O'Reilly)

Thank you

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The Sacramento Chapter of the Social Media Club is grateful for the support of our sponsors.

The Sacramento Press and Chipotle

Please send any questions or comments to info@smcsac.org